---
title: 'Performance Marketing Lead at Dentology'
canonical: 'https://feeny.ai/job/performance-marketing-lead-dentology-united-states-b97s7t7pn6rd'
type: 'job'
last_seen: '2026-10-20'
---

# Performance Marketing Lead at Dentology

- **Company:** Dentology
- **Location:** United States
- **Compensation:** $72k–$100k
- **Employment:** contract
- **Work type:** remote
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.ashbyhq.com/dentology/246b267d-9f88-4b6d-8364-8c9b4fed5844

## Job description

## About Dentology

Dentology is the UK's leading patient acquisition partner for high-end cosmetic dental practices, and we've just launched in the US. We're a 30+ person team spanning content, ads, sales and tech, and one of the only companies building an end-to-end patient acquisition system that blends agency services with proprietary software.

Our platform combines real-time lead tracking, performance analytics and AI-driven insights to give practices clear visibility into what's driving results. From high-production content shoots and paid campaigns to the in-house teams who book the patients, we deliver predictable, profitable growth for some of the biggest names in UK dentistry, and now our first US practices.

## The role

You'll own paid performance for our clients across the UK and US. That means the numbers practice owners care about: how many consultations their ads book, the quality of the patients who turn up, and the treatment revenue that follows.

Day to day, you run Meta accounts hands-on, decide what creative we make, write the scripts, and work with our editors so we produce content that converts. You'll also build Google Ads as a second channel, starting with the first clients and growing it into something every practice can add.

It's a senior, hands-on seat. You're in the accounts every day, you join the performance conversations with practice owners, and as the team grows, you lead it.

## What you'll be measured on

- Client performance (CPL, cost per booking, CAC, ROAS)
- Client retention / churn
- Ads MRR (scaling existing accounts, adding channels)
- Google Ads live as a second channel

## Responsibilities

- Meta accounts, run hands-on across a portfolio of UK and US practices
- Creative direction and scripting. Clinician-led, direct-response scripts written by you against the proven angles for each treatment
- Google Ads, from the first campaigns to a channel every client can add
- Client-facing on anything ads-related. Client Success owns the relationship; you join the performance conversations
- Landing pages and funnels. You bring the marketing insight; our team builds them
- Dentology's own B2B ads
- Over time, building out reactivation and nurture campaigns

What this role is not

- Not the client relationship owner. Client Success has that
- Not editor management or landing page builds. Content and Operations have those
- Not a department head on day one. Leading the team is the goal, but earned

## Requirements

- Meta Ads for local lead gen. You've run accounts - majority at £2-5k ($3-6k) a month, with some up to 40k/mo ad spend - and generated strong CAC and ROAS.
- Google Ads. You've run Google search campaigns yourself
- You know why an ad converts. You build on proven frameworks, and know what good hooks, angles and formats look like.
- First-hand command of your accounts. You know the numbers without looking them up and can defend every decision
- Client-capable. Comfortable explaining performance to a practice owner
- The hands-on operator and the person who grows the function. Both, in that order
- A plus: dental or healthcare, the US market, email and SMS nurture, and leading other media buyers

Success in this role

- Days 1-30. Onboarded on our systems and processes. Your first accounts taken over and run hands-on.
- Days 31-60. Owning creative and scripts across your accounts. Google plan written and first clients lined up.
- Days 61-90. Owning performance across every account. Google live on its first clients. A formal review against the measures above.
- Beyond. The function grows. You're involved in hiring and become Head of Performance Marketing across both markets.

## Why join Dentology

- Own the results from day one. The accounts and the creative are yours
- Build a channel from scratch. Google Ads at Dentology starts with you
- See what your work earns. Our platform tracks every lead from the ad to treatment revenue
- A proven formula and real spend, with years of winning scripts and angles to build from
- Two markets. The UK is established; the US launched this summer and is where the growth is
- Access to the people who've done it. You'll sit in on our sessions with the operators who coach our marketing and sales teams
- A platform team behind you. In-house engineering building the analytics and automation you specify

## About Dentology

## Company Overview
- **One-liner**: Dentology provides a complete patient acquisition platform for elite dental practices, combining performance creative, paid advertising, and lead conversion systems to help practices attract high-value patients and run their marketing in-house.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: London, United Kingdom
- **Founded**: 2023
- **Founders**: Luca Ciraolo (Co-Founder & CTO)

## Core Business
- **Primary industries**: Advertising Services, Healthtech (dental practice marketing)
- **Target customers**: B2B – high-end cosmetic dental practices (focusing on high-ticket treatments like Invisalign, bonding, veneers, and implants)
- **Mission or purpose statement**: To empower dental practices to run world-class patient acquisition independently, removing reliance on external agencies and giving them full ownership of their growth.

## Products & Services
- **Patient Acquisition Platform (SaaS)**: A comprehensive software system that connects to ad platforms, CRM, and practice management software. It provides real-time analytics across the entire funnel – cost per booking, ROI per campaign, conversion by clinician – with no manual input.
- **Creative & Ad Systems**: Pre-built creative and ad optimisation systems that show Meta (Facebook/Instagram) who actually books and starts treatment, lowering cost per booked patient.
- **Lead Conversion System**: Automated lead handling that dials only answered calls, manages the pipeline, and transcribes calls directly into patient records.
- **Implementation & Training (Service)**: A 12-week installation programme where Dentology’s team sets up the system, documents every step, and trains the practice’s staff (no prior marketing experience required). Includes ongoing live advisory calls and a community of practice owners.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over 70 practices served, 8,500+ consultations generated, and £6.9 million in treatment revenue attributed to the system (as stated on dentology.ai)
- **Notable Investors/Partners**: Not publicly available (likely bootstrapped)
- **Growth Signals**: 16 employees (LinkedIn, +10.7% monthly growth); active hiring for multiple roles (Full Stack Engineer, Creative Strategist); expanding from UK to include presence in South Africa and France; claims of significantly lower cost per booked patient compared to agency alternatives.

## Competitive Advantages
- **Proprietary integration**: Connects directly to major practice management software (Dentally in the UK; Dentrix, Open Dental, Eaglesoft in the US) – creates a data feedback loop that optimises ad spend for actual booked patients, not just leads.
- **Performance guarantee**: Offers a refund if the practice does not achieve 30 cases in 6 months, demonstrating confidence in the system.
- **Low barrier to entry**: Designed for non-marketers; every process is documented step-by-step so a practice can run it without prior experience.
- **End-to-end ownership**: Unlike agencies, the practice owns its brand, creative, and campaigns – nothing is shared with other practices.

## Strategic Focus
- **Scaling the platform**: Expanding the number of practices using the system, both in the UK and internationally.
- **AI-powered product development**: Job postings mention “redefining patient acquisition with AI” and leading innovation with AI, suggesting a shift toward more intelligent automation and predictive analytics.
- **Deepening the moat**: Continuing to build proprietary data and integrations that make the system stickier and more effective than generic marketing tools.

## Why Work Here
- **Culture & impact**: Small, fast-growing team (16 people) where engineers have significant influence on product direction. The company is disrupting a traditional agency model, offering a chance to shape both the product and the go-to-market strategy.
- **Remote/hybrid policy**: Remote-first within the UK (all current job postings are remote). The company has a physical office in London (HQ) but most roles are listed as remote.
- **Tech stack**: Modern stack including TypeScript, React, PostgreSQL, and integrations with Google Ads, TikTok, YouTube, etc. Strong emphasis on full-stack product engineering.
- **Compensation**: Salary ranges for engineering roles are £40k–£60k (as listed on Torre.ai), competitive for a London-based startup.
- **Growth trajectory**: High growth (+10.7% monthly headcount increase) and active hiring across engineering and creative roles indicate a scaling phase with career advancement opportunities.

## Sources
1. [dentology.ai](https://www.dentology.ai/)
2. [LinkedIn – Dentology](https://uk.linkedin.com/company/dentology-systems)
3. [Built In – Dentology](https://builtin.com/company/dentology)
4. [Built In – Dentology Jobs](https://builtin.com/company/dentology/jobs)
5. [Torre.ai – Dentology team](https://torre.ai/teams/Dentology)

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