---
title: 'Performance Marketing Lead at Ladder'
canonical: 'https://feeny.ai/job/performance-marketing-lead-ladder-austin-pty6pbhbz6s6'
type: 'job'
last_seen: '2026-11-10'
---

# Performance Marketing Lead at Ladder

- **Company:** Ladder
- **Location:** Austin, TX
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-09
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.ashbyhq.com/ladder/fb97717d-af20-4c5e-a039-54c8223d462c

## Job description

Performance Marketing Lead Join Ladder's mission to redefine strength training and help millions get stronger with our top-ranked iOS app. Remote-friendly (US time zones) with HQ in Austin, TX. 🔥 We are growing rapidly - $100M ARR ($3M in 2023), 5 stars (100k+ ratings) for our iOS app, which has earned an Apple Editors' Choice Award and was featured in Apple's September 2025 Keynote. Our growth engine runs on paid, and you’ll be the one driving it. Own an eight-figure annual budget, the strategy behind it and every number it produces. The brief is simple and hard: scale aggressively, get the right people into a product they’ll stick with, and keep unit economics strong enough to never stop scaling.

🪜 About Ladder | Your Daily Workout Plan

- Ladder is the #1 iOS strength & conditioning app. We deliver custom weekly workout plans with in-workout coaching, progress tracking, and a tight-knit fitness community.
- We've scaled fast, thanks to strong retention, smart unit economics, and a product people love. With fresh capital, momentum, and a bold vision to expand beyond fitness, we're building something your kids will brag about.
- Tier 1 Investors - 2024 Series B led by Point72, plus a $100M growth capital commitment from General Catalyst; early investors include Jorge Mazal (former CPO @ Duolingo), Gina Gotthilf (former VP Growth @ Duolingo), Conner Zwick (CEO @ Speak AI), Des Traynor (Cofounder @ Intercom), Bill Shufelt (CEO @ Athletic Brew Co.), Patrick O'Shaughnessy (Invest Like The Best), and more.
- 100% remote friendly with a HQ in Austin, TX. If you're local, you're welcome to work out of our Austin HQ, but as long as you're in US time zones, we are 100% remote friendly.

🧬 Who You Are You're a hands-on performance marketer who owns the numbers end to end. You know the difference between a good week and a lucky one, and you can explain why.

- 6+ years in performance marketing, with $1M+/month in paid spend managed directly
- Subscription app experience - you've optimized past installs to trials, conversions and payback
- Deep iOS measurement expertise: SKAN, AEM and an MMP (e.g. Appsflyer). You know the limitations of each one and how to read them together
- A strong grasp of how creative and media buying work together on Meta, TikTok and Google.
- Fluent with AI tools (e.g. Claude) for analysis - you use them to go deeper and faster on the data and you know when the output doesn’t add up
- Detail-obsessed - you catch the broken tracking link, the mislabeled campaign and the number that doesn't add up before anyone else does
- Energized by being close to the numbers seven days a week, not just in the Monday report
- Clear communicator - you turn a messy week of data into a decision and the reasoning behind it
- High agency - you don't wait for permission to solve problems

Bonus points if you have:

- Fitness/wellness industry experience or passion
- Experience with creator-led or UGC-led paid social
- Experience with web-to-app funnels
- Launched and scaled a new paid channel from zero
- Experience managing and developing a team of performance marketers

🧑‍🚀 What You'll Do

- Get into the details of a complex, multi-initiative growth engine across Meta, TikTok and Google
- Work hand in hand with our performance marketing agency, who run day-to-day execution. You’ll be as close to the accounts as they are, pressure-testing every decision and recommendation
- Drive strategy on each channel, staying deep in the tactics to make sure we’re capturing every opportunity and finding new headroom
- Push for scale: we don’t spend to a fixed monthly budget, we spend as much as we can at efficient unit economics. You’ll make the case for unlocking more spend and know exactly how far we can push before efficiency breaks
- Understand how creative and media buying drive results on each platform and use that to shape what we test and scale
- Explore and test new channels to diversify our media mix beyond Meta, TikTok and Google
- Lead a cross-platform measurement project, so performance across every channel is read on one consistent basis

🎯 Why Join Ladder?

- Well-capitalized (Series B); join before our Series C!
- Profitable unit economics with disciplined growth
- Real spend autonomy from day one
- Big ambition: building a household name beyond fitness that our peers and children recognize in a decade
- High-performing team that wins the right way
- The chance to build and lead the team as we scale.
- "Let you cook if you have the chops" environment
- Veteran team focused on customer problems and fast execution
- Competitive salary + meaningful equity
- Full health benefits (medical, dental, vision)
- Unlimited PTO
- Brand new equipment
- Free Ladder membership for you and your family
- Fully-stocked gym and studio access

## About Ladder

## Company Overview
- **One-liner**: Ladder provides a strength training app that delivers daily workout plans programmed by expert coaches, featuring in-ear coaching, video demonstrations, and precise pacing.
- **Entity Type**: Private (Series B & Debt Financing)
- **Headquarters**: Austin, Texas, USA (also has an office in Palo Alto, California)
- **Founded**: 2015
- **Founders**: Alex Karsos (Co-Founder) and Tom Digan (Co-Founder & President)

## Core Business
- **Primary industry/industries**: Health, Wellness & Fitness; Healthtech
- **Target customers**: B2C – busy, motivated individuals who prioritize fitness and want a structured strength training plan they can follow from home, the gym, or outdoors.
- **Mission or purpose statement**: To provide the world’s best strength training plan from the world’s best coaches, every single day, so users can workout more consistently, get stronger, and never have to plan their workouts again.

## Products & Services
- **Ladder App (SaaS/Mobile App)**: The core product is a mobile fitness application available on iOS (and likely Android). It offers a library of training "teams" (e.g., Elevate, Forged, Limitless, Project Alpha), each led by a specific expert coach. Key features include daily workout programming, in-ear coaching, video demonstrations, precise workout pacing, integrated rep and weight tracking, and nutrition logging. The app integrates with Spotify and Apple Music to manage workout audio. It offers a 7-day free trial without requiring a credit card, with paid subscription plans (PRO Monthly and PRO Annual) for full access.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total funding of **$135.5M** across 6 rounds, including a $12M Series A (led by Tapestry VC & LivWell Ventures), a $15M Series B (led by ADvantage & Point72 Ventures), and a $90M Debt Financing round (led by General Catalyst).
- **Notable Investors/Partners**: General Catalyst, Tapestry VC, LivWell Ventures, ADvantage, Point72 Ventures.
- **Growth Signals**: Significant financial backing, a recent $90M debt facility, strong headcount growth (+30.4% YoY to 44 employees), and a growing web presence (+43.7% yearly traffic growth to ~360k monthly visits). The company is actively hiring for a Senior iOS Engineer role, indicating continued product investment.

## Competitive Advantages
- **Expert-Led Programming**: Differentiates from generic workout apps by offering structured, progressive training plans created by world-renowned strength coaches, not algorithms.
- **Integrated Coaching & Tech**: Combines the expertise of a personal coach (in-ear coaching, feedback) with the convenience of a tech platform (automated pacing, tracking, and planning).
- **User Experience Focus**: The app is "built for busy people," eliminating the need for users to plan workouts. Features like automatic music volume ducking during coaching cues and seamless playlist integration show a focus on a premium user experience.
- **"No Plan" Value Prop**: The core value proposition is removing the friction and decision fatigue of planning workouts, which is a strong moat for a time-pressed target audience.

## Strategic Focus
- **Scaling the Product & Engineering Team**: The active recruitment of a Senior iOS Engineer suggests a focus on maturing the mobile app, improving performance, and building out a more modular design system.
- **Expanding User Base**: Continued investment in marketing and a growing web presence point towards a strategy of acquiring new subscribers.
- **Leveraging Capital for Growth**: The substantial funding, particularly the $90M debt round, is likely being used to fuel aggressive growth, product development, and market expansion.
- **Deepening the Platform**: Features like integrated nutrition tracking and detailed progress analytics suggest a move toward becoming a more comprehensive health and fitness ecosystem.

## Why Work Here
- **Culture & Mission**: Work at a mission-driven company focused on helping people improve their health and fitness. The company culture is described as dedicated to results and expert coaching.
- **Growth Trajectory**: With significant funding and clear growth signals, Ladder offers the opportunity to join a company in a high-growth phase, which can lead to rapid career development and impact.
- **Compensation & Benefits**: Offers competitive compensation, company equity, 401(K), health/dental/vision insurance, Flexible Spending Account (FSA), life and disability insurance, generous parental leave, and family medical leave [builtin.com](https://builtin.com/company/ladder-joinladdercom).
- **Work Environment**: The company has two offices (Palo Alto and Austin) and operates on an **in-office** model for many roles, including the Senior iOS Engineer position. They provide commuter benefits and free snacks/drinks.
- **Engineering Focus**: The company is looking for an experienced iOS engineer to own features end-to-end, work with designers, and contribute to a design system—indicating a strong, collaborative engineering culture that values code quality and user experience.

## Sources
1. [Ladder Website](https://www.joinladder.com/)
2. [Built In Company Profile](https://builtin.com/company/ladder-joinladdercom)
3. [Built In Jobs Page](https://builtin.com/company/ladder-joinladdercom/jobs)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/joinladder)
5. [Breezy HR Careers Page](https://ladder.breezy.hr/)

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