---
title: 'Performance Marketing Lead at Nooks'
canonical: 'https://feeny.ai/job/performance-marketing-lead-nooks-san-francisco-9k4pv9f2e3wy'
type: 'job'
last_seen: '2026-11-05'
---

# Performance Marketing Lead at Nooks

- **Company:** Nooks
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/nooks/6f15fd00-3b62-43c9-98c8-8a15945d0057

## Job description

About [Nooks.ai](http://Nooks.ai): Nooks is an applied AI lab building revenue agents that power some of the fastest growing companies in the world. We build AI agents that operate across the full revenue lifecycle, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals. Today, over 2000 customers power their revenue growth using Nooks, including Notion, HubSpot, Cursor, and Rippling. We've raised over 70M USD from top VCs like Kleiner Perkins, and we have more than tripled ARR each year for 3 years running.

We're looking for a Performance Marketing Lead to build the foundation for a top-performing performance marketing function at Nooks. You'll own the performance channels that capture existing demand, and make every dollar count on the channels that create demand and meet buyers before their moment of need. We want a systems thinker who is obsessed with paid media: someone who moves fast, builds media programs that scale, and knows that details matter. In performance marketing, a broken tag or a mis-set budget costs real pipeline, so the work has to be right every time. You'll own paid media end to end: media planning, hands-on execution, measurement and optimization. You're analytical, curious and hands-on. You'd rather open the ad account yourself than wait for a report, you use AI to work faster, and you're always looking for the next dollar to cut or scale. You'll report to the Head of Growth Marketing. About the role:

- Own paid search and demand capture
- Run Google and Bing hands-on: account structure, keywords, bidding, copy and landing pages
- Pick the right bidding strategy for each campaign, from manual CPC to tCPA, tROAS and value-based bidding on offline conversions from our CRM. Know when each one works and, just as important, when it doesn't
- Scale review sites, affiliate partner programs, content syndication, appointment setting and third-party webinars to drive revenue growth
- Build demand creation that pays off
- Plan and run paid social, display, programmatic, CTV and online video to reach buyers before they're in-market
- Define each channel's role in the funnel and how we'll measure it
- Own media planning, budget and attainment to targets
- Build the media plan, allocate budget across channels and manage pacing
- Shift spend in-quarter based on ROAS and pipeline
- Know every morning how much your ads spent yesterday
- Report spend against pipeline and revenue in numbers leadership can trust
- Lead our agency and platform partners
- Write clear briefs, set the bar and QA the work
- Know the accounts well enough to spot problems before they do
- Speed up creative testing and emerging channel experiments, and share what works with the team
- Build our ad ops
- Build the ad ops system, pressure test it, and make sure it's in place before every ad goes live
- Develop repeatable systems and templates that can be automated
- Automate reporting, monitor spend and catch anomalies early, and prototype solutions quickly to validate them before investing in full builds

About you:

- We hire for trajectory, not tenure. Show us what you've built, owned and scaled.
- Deep, hands-on paid search expertise, including value-based bidding, offline conversions and smart bidding
- Experience planning and buying paid social, display, programmatic, CTV and online video
- A strong grasp of measurement beyond last touch, including multi-touch attribution and incrementality, and a habit of thinking in ROAS
- A systems thinker with extreme ownership, who moves fast and still sweats the details
- Proactive and hands-on: you raise problems before others notice them, bring solutions, and hold agencies to the same bar
- Daily use of modern AI tools like Claude or ChatGPT, with workflows or automations you can show us. This is a must-have.

Nice to have:

- Experience with predicted lifetime value (pLTV) modeling and bidding

## Equal Employment Opportunity Statement

Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.

## About Nooks

## Company Overview
- **One-liner**: Nooks is an AI-powered sales platform that automates prospecting, dialing, sequencing, and coaching to help outbound sales teams dramatically increase pipeline.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2020
- **Founders**: Three co-founders from Stanford – Rohan (CEO), Nikhil (CPO), Dan (CTO) – first names referenced on the careers page; full names not publicly disclosed.

## Core Business
- **Primary industry**: AI-powered sales automation (Sales Tech)
- **Target customers**: B2B, from SMB to Enterprise; focused on Sales Development Representatives (SDRs) and Business Development Representatives (BDRs)
- **Mission**: Democratize growth and turn every company into a 10x sales engine (careers page)

## Products & Services
- **AI Dialer**: Parallel dialing that triples connects per day; automatically detects live answers, skips phone trees and bad numbers so reps focus on conversations.
- **AI Sequencing**: Multi-channel sequences (calls, emails, social) that auto-update based on account activity and intent signals; AI personalization crafts hyper-personalized openers.
- **AI Coaching**: Analyzes call transcripts to score performance, flag coaching moments, and automate feedback loops – acts as a 24/7 coach.
- **List-building**: Build targeted lists using firmographics, first-party data, and live buying signals (not just static filters).
- **AI Signals & Research**: Unmatched insight from CRM, call transcripts, social media, and the web; surfaces what matters to each account.
- **Virtual Salesfloor**: Real-time collaboration environment where sales teams work together while prospecting; managers can listen in, see transcripts, and give live feedback.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: $70M total funding raised; $43M Series B announced approximately 2 years ago (CB Insights)
- **Notable Investors/Partners**: Backed by leading venture capital firms (specific names not listed in provided sources); integrations with common sales tools (CRM, etc.)
- **Growth Signals**: 4X year-over-year growth; 1,000+ customers globally; 200+ person team; named among America’s best startup workplaces (Built In)

## Competitive Advantages
- **Human-in-the-loop feedback**: AI agents learn from every prospect and rep interaction, becoming more autonomous and aligned with each team’s preferences.
- **Deep data unification**: Combines CRM, call transcripts, social, and web signals into one intelligence layer – eliminates silos.
- **Parallel dialer + virtual salesfloor**: Unique combination that lets reps triple outreach volume while managers coach in real time.
- **Applied AI lab approach**: Built on frontier models with structured reasoning, designed to capture and scale top-performer judgment.

## Strategic Focus
- Build AI agents that work alongside GTM teams – accelerating research, surfacing strategic moves, and executing busywork.
- Continue expanding the product suite (Sequencing, Coaching, Dialer) and scaling the customer base (currently 1,000+ customers, targeting broader enterprise adoption).
- Maintain a 4X YoY growth trajectory while deepening the platform’s autonomous capabilities.

## Why Work Here
- **Culture**: Core values include “Extreme ownership,” “Ask why,” “Be a good person,” “Do more with less,” and “Earn customer love.” Emphasizes high integrity, speed, and ruthless prioritization.
- **Work model**: Hybrid (San Francisco HQ; some in-office presence expected per Built In). Office provides catered lunch, dinner, snacks, and drinks.
- **Benefits**: Unlimited PTO, equity incentive plan, comprehensive health (medical/dental/vision), 12-week birthing / 8-week non-birthing parental leave, commuter subsidies, work-from-home stipend, annual company offsite.
- **Engineering culture**: Real-time building for real customers; “give every rep a dedicated 24/7 coach” mentality; fast iteration with high ownership; early employees can shape the platform’s core agents.

## Sources
1. [nooks.ai](https://www.nooks.ai/)
2. [nooks.ai/careers](https://www.nooks.ai/careers)
3. [builtin.com](https://builtin.com/company/nooks)
4. [cbinsights.com](https://www.cbinsights.com/company/nooks)
5. [linkedin.com](https://www.linkedin.com/company/nooksapp)

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