--- title: 'Performance Marketing Manager - App | Betty CA at Betty' canonical: 'https://feeny.ai/job/performance-marketing-manager-app-betty-ca-betty-london-k2hrzd52ksrb' type: 'job' last_seen: '2026-10-17' --- # Performance Marketing Manager - App | Betty CA at Betty - **Company:** Betty - **Location:** London, United Kingdom - **Posted:** 2026-09-28 - **Last confirmed live:** 2026-10-17 - **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5250183007 ## Job description About Us: Betty is an innovative entertainment company pioneering at the intersection of real money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: - We are honest – we value honesty in all aspects. - Bring the Olives – we offer premium customer experience. - Think Big – we believe in always striving for more. Key Responsibilities: - Collaborate with internal and external design teams to create engaging and high performing advertising creatives. - Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution. - Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms. - Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth. - Develop and execute performance marketing strategies tailored to the iGaming market. - Monitor campaign performance and use data and insights to continuously improve acquisition performance and return on investment. - Develop expertise in the North American gambling market while collaborating with a diverse, cross functional team. Requirements: - Must have hands on performance marketing experience within the iGaming or online gambling industry. - Demonstrable experience managing and optimizing paid acquisition campaigns for an online casino, sportsbook, or other real money gaming product. - Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue focused performance metrics. - Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting. - Strong understanding of iOS tracking, including SKAN reporting and handling non consented users. - Experience with GA4, including event setup, custom reports, and troubleshooting. - Excellent communication skills with the ability to work cross functionally with various stakeholders. - A proven track record of executing performance marketing strategies that drive player acquisition and revenue growth. - Fluency in written and spoken English. - The ability to adapt quickly and perform well in a fast paced environment. Nice to Have: - Experience working within regulated North American iGaming markets. - Familiarity with data visualization tools like Tableau or Power BI. What We Offer: - Competitive salary - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full time basis without the need for current or future visa sponsorship. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation. ## About Betty ## Company Overview - **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment. - **Entity Type**: Private (Seed stage) - **Headquarters**: New York, New York, United States - **Founded**: 2022 - **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed ## Core Business - **Primary industry**: Online casino / iGaming / mobile gaming - **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada) - **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos. ## Products & Services - **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed) - **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership) - **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023 ## Competitive Advantages - **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms. - **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance. - **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos. - **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets. ## Strategic Focus - **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform. - **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience. - **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention. ## Why Work Here - **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products. - **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia. - **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category. - **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance. - **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives. ## Sources 1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming) 2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard) 3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca) 4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard) ## Other roles at Betty - [Operations Specialist - Betty Shop](https://feeny.ai/job/operations-specialist-betty-shop-betty-sofia-rysvav20c2vy) — Sofia, Bulgaria - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-01bacz5k7vf0) — Sofia, Bulgaria - [VIP Team Manager | Betty CA](https://feeny.ai/job/vip-team-manager-betty-ca-betty-toronto-kzrh5e4c0jev) — Toronto, Canada - [Campaign Manager | Betty CA](https://feeny.ai/job/campaign-manager-betty-ca-betty-sofia-wqpy2agebsr0) — Sofia, Bulgaria - [VIP Account Manager | Betty CA](https://feeny.ai/job/vip-account-manager-betty-ca-betty-calgary-dma5xvm5f0yp) — Calgary, Canada - [Personal Service Assistant | Betty CA](https://feeny.ai/job/personal-service-assistant-betty-ca-betty-sofia-7yk7sxgm9v1p) — Sofia, Bulgaria - [Graphic Designer | Betty CA](https://feeny.ai/job/graphic-designer-betty-ca-betty-sofia-5n82vwsz72r0) — Sofia, Bulgaria - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-calgary-mqtaj9y6rwmn) — Calgary, Canada - [Casino Operations Manager | Betty CA](https://feeny.ai/job/casino-operations-manager-betty-ca-betty-sofia-4rgczg7r4dxb) — Sofia, Bulgaria - [Motion Designer | Betty CA](https://feeny.ai/job/motion-designer-betty-ca-betty-sofia-j94h3kyfzj19) — Sofia, Bulgaria