---
title: 'Performance Marketing Manager at Bigger Games'
canonical: 'https://feeny.ai/job/performance-marketing-manager-bigger-games-istanbul-srfsbnv3n4ga'
type: 'job'
last_seen: '2026-09-12'
---

# Performance Marketing Manager at Bigger Games

- **Company:** Bigger Games
- **Location:** Istanbul, Turkey
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-29
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/biggergames/149228bb-acd5-4c92-9b70-6cb4a512a885/application

**Skills:** User Acquisition (UA), Facebook Ads, Google Ads, AppLovin, Data Analysis, Campaign Optimization, Mobile Gaming, Tasty Match: Cook and Puzzle, Gaming Industry Knowledge

> The Performance Marketing Manager establishes and executes strategies to reach millions of users, optimizing campaigns across ad networks like Facebook and Google. This role involves data-driven decision-making, testing new tactics, and collaborating with marketing artists to improve user acquisition and monetizatio...

## Job description

We're looking for a Performance Marketing Manager responsible for establishing and executing strategies to touch millions of users, working with a talented team. At Bigger Games, we aim to reach millions of users, and our Marketing team is the key player that will help us fulfil this mission.

If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!

## ABOUT THIS ROLE:

- Manage and optimize all campaigns on all channels, such as Facebook, Google, and other ad networks, by data-driven decisions.
- Constantly test new tactics, new campaigns, and new ad networks to improve the UA process.
- Work closely with ad networks and manage the relationships
- Analyze the UA data and identify the growth opportunities
- Understand the market dynamics, UA tools and users to improve the whole UA process
- Work together with marketing artists to create better-performing creatives
- Closely follow the competition and gather market intelligence to establish new best practices
- Optimize and track monetization channels to improve LTV

YOU COULD BE A GREAT FIT IF:

- University degree in Engineering, Mathematics, Economics or relevant fields
- 5+ years minimum relevant business / market experience
- Knowledge of how to do UA on ad networks such as Facebook, Google, AppLovin, etc.
- Outstanding analytical skills to make data-driven decisions and strength in data analysis
- A good sense of gameplay experience and special attention to detail
- Strong knowledge and interest in mobile gaming
- Being results-oriented and metric-driven

## BONUS POINT IF:

- You’re familiar with hybrid casual games and actively keep up with the latest trends. If not, now’s a great time to start!
- You’re curious about the gaming industry and eager to learn more.
- You enjoy working in fast-moving, dynamic environments.

## BENEFITS:

- Be part of a top-tier team, learn from the best, and create games players love.
- Competitive compensation.
- Health insurance with unlimited coverage.
- A beautiful, centrally located office in the heart of Istanbul.
- Opportunities to attend global conferences and stay connected with the industry
- Relocation support to make your move hassle-free if needed.

[Follow Bigger Games on Linkedin](http://www.linkedin.com/company/biggergames)

## About Bigger Games

## Company Overview
- **One-liner**: Bigger Games is a mobile gaming company crafting intuitive, social casual games, best known for its hit cooking adventure *Kitchen Masters*.
- **Entity Type**: Private (Series A)
- **Headquarters**: Şişli, Istanbul, Turkey
- **Founded**: 2019
- **Founders**: Hakan Ulvan (Co-Founder & CEO), Erkan Gürel (Co-Founder)

## Core Business
- **Primary industry**: Mobile gaming (casual social games)
- **Target customers**: B2C – global mobile gamers, primarily on iOS and Android
- **Mission**: “Craft intuitive games where every action matters – making fun effortless, engaging, and meaningful.”

## Products & Services
- **[Kitchen Masters](https://www.biggergames.com/)**: A social cooking adventure game with intuitive gameplay and rewarding challenges. The company’s flagship title, it has driven over 110 million downloads and is the primary focus for growth.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue estimated at $6.0M (LinkedIn data) / Total funding: $31M (Seed $6M in 2020 led by Index Ventures; Series A $25M in June 2025 led by Goodwater Capital)
- **Notable Investors/Partners**: Goodwater Capital (lead Series A), Index Ventures, Play Ventures, Arcadia Gaming Partners
- **Growth Signals**: 54 employees (+21.8% YoY); 110M+ total downloads; $25M Series A raised in 2025 to accelerate global expansion; presence in Turkey, UK, Singapore, and US.

## Competitive Advantages
- **Proven hit title**: *Kitchen Masters* has reached massive scale in the competitive casual gaming space.
- **Strong investor backing**: Top-tier VCs (Index, Goodwater) provide both capital and strategic guidance.
- **Lean, experienced team**: Founders and core team come from successful Turkish gaming studios (e.g., Peak, Rollic, Dream Games), bringing deep domain expertise.
- **User-obsessed culture**: The company emphasizes player-first design, iterative improvement, and high execution standards.

## Strategic Focus
- **Global expansion of *Kitchen Masters***: Scaling the title to reach more players and deepen engagement.
- **Portfolio growth**: Using the Series A funding to develop new games and expand the team.
- **Building a lasting game studio**: Aiming to create “games that will be remembered forever” rather than chasing short-term trends.

## Why Work Here
- **Culture**: Values include user obsession, excellence, ownership, and honest feedback. The team describes a collaborative, ambitious environment where “we push limits, learn from each other, and grow through feedback.”
- **Office & location**: Centrally located in Istanbul (Şişli), with a modern office designed for creativity and collaboration. The company also has a small presence in the UK, Singapore, and the US.
- **Team events**: Regular off-sites (e.g., annual summer retreat in Akyaka), game jams, and industry conferences (EGX 2025).
- **Growth opportunities**: With a headcount of ~54 and active hiring (4 open roles as of mid-2025), new hires can have outsized impact. Roles include Data Scientist, Senior Game Developer, 2D Game Animator, and Software Engineer, Performance Marketing.
- **Remote/hybrid**: Not explicitly stated, but the culture appears office-first in Istanbul; some roles may allow flexibility.

## Sources
1. [biggergames.com/about-us](https://www.biggergames.com/about-us)
2. [biggergames.com/careers](https://www.biggergames.com/careers)
3. [biggergames.com](https://www.biggergames.com/)
4. [linkedin.com/company/biggergames](https://www.linkedin.com/company/biggergames/)

## Other roles at Bigger Games

- [Level Designer](https://feeny.ai/job/level-designer-bigger-games-istanbul-p732j5exyb3b) — Istanbul, Turkey
- [Product Manager](https://feeny.ai/job/product-manager-bigger-games-istanbul-brbeee4zn4dw) — Istanbul, Turkey
- [Product Specialist](https://feeny.ai/job/product-specialist-bigger-games-istanbul-5wb37ev0sfq7) — Istanbul, Turkey
- [Data Scientist](https://feeny.ai/job/data-scientist-bigger-games-istanbul-jp6kty2t7eh2) — Istanbul, Turkey
- [2D Artist](https://feeny.ai/job/2d-artist-bigger-games-istanbul-4ppf2ps0a0w4) — Istanbul, Turkey
- [Software Engineer, Performance Marketing](https://feeny.ai/job/software-engineer-performance-marketing-bigger-games-istanbul-53p7mxnmtv3c) — Istanbul, Turkey
- [Game Developer](https://feeny.ai/job/game-developer-bigger-games-istanbul-wbbatmb1jzka) — Istanbul, Turkey
- [Motion Graphics Designer | Marketing](https://feeny.ai/job/motion-graphics-designer-marketing-bigger-games-istanbul-g7a8vf8st4dj) — Istanbul, Turkey
- [Senior Game Developer](https://feeny.ai/job/senior-game-developer-bigger-games-istanbul-j8b85x7x30n8) — Istanbul, Turkey
- [Software Engineer](https://feeny.ai/job/software-engineer-bigger-games-istanbul-77c4kn65s97w) — Istanbul, Turkey