---
title: 'Performance Marketing Manager at Blood'
canonical: 'https://feeny.ai/job/performance-marketing-manager-blood-singapore-n6p8pq1by1qc'
type: 'job'
last_seen: '2026-09-11'
---

# Performance Marketing Manager at Blood

- **Company:** Blood
- **Location:** Singapore
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-05-15
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.lever.co/pslove-pte/0176dc59-6d4f-4c2c-973e-dce3f0437ac5

## Job description

Hello. We’re Blood.

Our purpose is to revolutionize periods. Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores - making more than 12 million periods better so far.

We’ve also launched No Days Off, a baby diaper brand backed by the same obsessive focus on our customers’ needs, product performance and innovation, and we’re building a core team to build this brand from the ground up!

Who we’re looking for / The role We're looking for an experienced, hands-on Performance Marketing Manager to independently own end-to-end digital marketing for Blood in Singapore and No Days Off regionally. This is a senior individual contributor role with high autonomy; you'll set the strategy, make the calls on budget allocation, channel mix, audiences, and creative direction, and execute it yourself. You'll partner directly with brand and growth leadership to scale our brands.

Core Responsibilities

- Performance & Media Planning (50%)

- Own end-to-end performance marketing strategy and execution for Blood Singapore and No Days Off across platforms (Meta, TikTok, Google, and marketplaces, primarily Shopee and Lazada)

- Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases

- Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency

- Make independent calls on channel mix and budget reallocation across platforms based on performance

- Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance

- Experimentation & Optimisation (25%)

- Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages)

- Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement

- Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches

- Scale up investment into winning ads, while killing or pivoting non-performing ones

- Content Creation & Creative Iteration (15%)

- Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging

- Conceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations

- Translate performance data into clear creative learnings and next steps for the broader content team

- Bonus if you're comfortable creating and starring in your own ads, and/or building end-to-end with AI

- Reporting & Insights (10%)

- Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change

- Track and report weekly/monthly performance results with clear insights

- Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists

- Use data to inform product positioning, promotions, and messaging

## Skills & Qualifications

- 3 to 8 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)

- Proven track record scaling a brand on Meta, TikTok, and Google, including both strategic decision-making and hands-on execution

- Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI

- Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR

- Experience setting and managing budgets and optimising for awareness and/or conversion objectives

- Fast learner and team player with a bias to action

A bit more about us Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women and parents, as well as experience unique learnings first-hand as we scale up Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike. Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between. We’re committed to your growth as well — offering unique learning opportunities and progression as we scale Why Join Us? High Impact: Be part of the core nucleus team for the launch of a new challenger brand. Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility. High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again! Career Growth Potential In the short term to medium term, you will develop your ability to execute on end-to-end digital marketing for a high-growth brand In the longer-term, there will be opportunities for you to scale and lead your responsibilities across different brands, categories and/or markets Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia. If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.

## About Blood

## Company Overview
- **One-liner**: Blood is a skin-first, high-performance period care company that designs and provides innovative products for people who bleed, including pads, cramp relief patches, and baby diapers.
- **Entity Type**: Private (funding stage: Series B – last round led by DSG Consumer Partners, March 2025)
- **Headquarters**: Singapore, Singapore
- **Founded**: 2014
- **Founders**: Caleb Leow (Co-Founder, Business & Product) and Peck Ying Tan (Co-Founder, Growth & Product)

## Core Business
- Primary industry/industries: Wellness and Fitness Services, Consumer Health & Wellness, Personal Care
- Target customers: B2C (direct-to-consumer via e-commerce and retail), B2B (corporate wellness programs, workplace period care)
- Mission or purpose statement: “Revolutionize periods” – making period care accessible, inclusive, and high-performance through innovative, skin-friendly products.

## Products & Services
- **[Blood Pads]**: The world’s first 100% corn topsheet sanitary pads, available in multiple lengths (25cm–41cm). Focused on skin comfort and sustainability. Sold direct-to-consumer and through channels across Southeast Asia and India.
- **[MenstruHeat]**: A drug-free, heat-based cramp relief patch for menstrual pain management. Also marketed for neck, back, and knee aches.
- **[No Days Off (NDO) Diapers]**: Better-for-baby diapers, a newer product line launched to expand beyond period care into broader personal care.
- **[Free Pads Day Corporate Program]**: A B2B wellness initiative providing free pads to offices; reached over 250 workplaces and 50,000+ female employees in Singapore and Malaysia (2024-2025).

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total Funding – USD 4,001,840 across multiple rounds. Series A (USD 2.5M, led by AngelCentral and DSG Consumer Partners, Jan 2024); Series A (USD 1.5M, led by DSG Consumer Partners, May 2023); Series B (led by DSG Consumer Partners, Mar 2025 – amount undisclosed). Also reported over 1M units sold to date.
- **Notable Investors/Partners**: DSG Consumer Partners (lead investor), AngelCentral
- **Growth Signals**: 25.8% YoY headcount growth (53 employees as of late 2025); presence in 5 countries (Singapore, Indonesia, Malaysia, India, Bangladesh); expansion into baby diapers (No Days Off); strong social media traction (LinkedIn followers: ~28,975, up 31.1% YoY); active hiring for Head of AI and Regional Head of Brand & Innovation.

## Competitive Advantages
- Product innovation – first 100% corn topsheet pad, drug-free heat patch for cramps, focus on skin-first materials.
- Strong brand identity and community engagement (Free Pads Day, period-positive messaging).
- Culturally rooted in Southeast Asia with bottom-up understanding of local consumer needs; expanding from period care to adjacent personal care categories.
- Lean, ownership-driven culture that allows fast iteration and direct customer obsession.

## Strategic Focus
- Expand product portfolio beyond period care (baby diapers, new personal care items).
- Scale B2B corporate wellness channel (Free Pads Day) across more markets.
- Invest in AI and data to personalize health insights (hiring Head of AI).
- Grow omnichannel presence (quick commerce, DTC, marketplace) and strengthen distribution in Indonesia, India, and the US.

## Why Work Here
- Culture highlights: Values include “Customer Obsession,” “Ownership,” “Push Boundaries,” and “Open-minded.” Flat hierarchy; no emphasis on where you studied; structured hiring process focused on skills and values alignment. Interns treated equally to full-timers (minimum 4-6 month commitment).
- Hybrid/Remote policy: Based in Singapore with offices in Jakarta and remote presence across SEA; role-dependent (likely hybrid for Singapore roles).
- Notable perks: Free period products for employees; high work-life balance score (5.0/5.0 on employer reviews); total employer rating 4.2/5.0 (8 reviews) – Culture 4.3, Compensation 3.6, Career 3.6.
- Growth trajectory: Rapidly scaling startup with clear product-market fit, strong funding from specialist investors, and a mission-driven team.

## Sources
1. [jobs.lever.co](https://jobs.lever.co/pslove-pte) – Open positions and career page
2. [getblood.com](https://sg.getblood.com/pages/career-our-team) – Company culture and values
3. [linkedin.com](https://linkedin.com/company/getblood) – LinkedIn company page and posts
4. [craft.co](https://craft.co/pslove) – Company profile, funding, units sold

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