---
title: 'Performance Marketing Manager (China) at Oxylabs'
canonical: 'https://feeny.ai/job/performance-marketing-manager-china-oxylabs-shanghai-6pwm5y5d68zd'
type: 'job'
last_seen: '2026-10-08'
---

# Performance Marketing Manager (China) at Oxylabs

- **Company:** Oxylabs
- **Location:** Shanghai, China
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-08
- **Apply:** https://jobs.lever.co/oxylabs/d7f65402-8ccd-4c00-ab90-327f80ed696d

## Job description

We’re a team of 500+ professionals who develop cutting-edge web data gathering solutions for thousands of the world’s best known businesses, including Fortune 500 companies.

What’s in store for you: You’ll be solving challenges for top-tier clients and collaborating with industry professionals. We’ll fuel your professional growth with vast internal and external learning resources and an environment of teaming up and knowledge sharing.

We’re not looking for a "supporter" - we’re looking for an owner. If you’ve mastered growth in the SaaS space and know exactly what it takes to win in China, we want your playbook. You’ll have the autonomy to build a high-octane acquisition engine from the ground up, owning everything from Paid Search and SEO to native Chinese channels. If you're ready to turn your market know-how into a measurable, repeatable powerhouse that drives real revenue - let's talk!

In this role, you will:

Acquisition ownership & growth strategy

- Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.

Paid acquisition

- Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
- Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
- Collaborate with design/content to produce high-converting ads and landing pages.

SEO growth (strategy + collaboration)

- Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
- Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
- Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.

Native China channels & partnerships

- Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.

Market intelligence & competitor advantage

- Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
- Bring competitor-informed playbooks and adapt them to our product and brand.
- Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.

Cross-functional leadership

- Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
- Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.

Your skills & experiences:

- Deep understanding of the China digital marketing ecosystem and how to acquire users via native channels.
- Proven track record scaling performance marketing in China (Paid Search and/or other paid channels).
- At least 3 years of experience marketing proxy / VPN / scraping / cybersecurity / developer tools / SaaS (or closely related tech).
- Ability to build growth plans based on data, run experiments, and optimize funnel conversion end-to-end.
- Strong analytical skills: can define KPIs, build reporting, and make decisions based on results.
- Fluent Mandarin and strong working proficiency in English (written and verbal).
- Comfortable operating independently in a fast-paced international environment.

Nice to have:

- Experience with B2B SaaS and/or developer-targeted products.
- Experience with partnerships/affiliates in China.
- Understanding of China internet policies and constraints affecting marketing and distribution

What we offer:

- Vacation days as per the Labour Code. Plus, additional vacation days after working for a certain period of time.
- Learning & development: online courses and trainings.
- Mental health apps.
- Workation.
- Full remote environment.
- Company-sponsored tech.

Up for the challenge? Let’s talk!

## About Oxylabs

## Company Overview
- **One-liner**: Oxylabs provides web scraping and proxy solutions that enable companies worldwide to collect public web data at scale and turn it into actionable insights.
- **Entity Type**: Private (Unicorn – valuation of $3.6B as of 2026)
- **Headquarters**: Vilnius, Lithuania
- **Founded**: 2015
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Web data gathering infrastructure (proxy networks, scraping APIs, datasets)
- **Target customers**: B2B – large enterprises, e‑commerce companies, market researchers, and any organisation needing public web data at scale
- **Mission**: “We help companies worldwide gather web data at scale and turn it into actionable insights.” [oxylabs.io/about-us](https://oxylabs.io/about-us)

## Products & Services
- **[Web Scraper API](https://oxylabs.io)**: SaaS product that handles billions of requests to scrape public web data for clients, built with Python and a massive data infrastructure.
- **[Proxies](https://oxylabs.io)**: Residential, datacenter, and other proxy types providing a global network of hundreds of servers for anonymous and reliable data collection.
- **[Datasets](https://oxylabs.io)**: Ready‑to‑use or custom‑tailored, ethically sourced datasets to fuel business insights.
- **[OxyCopilot](https://oxylabs.io/about-us)**: AI‑powered scraping assistant (launched 2024) that automatically generates request code and parsing instructions.
- **[AI Studio](https://oxylabs.io/about-us)**: No‑code, prompt‑based platform (released 2025) that simplifies web data collection.

## Market Standing
- **Valuation**: $3.6B as of 2026 – the 6th unicorn from Lithuania [career.oxylabs.io](https://career.oxylabs.io/)
- **Key Metric**: Total funding not publicly disclosed; annual revenue not publicly available.
- **Notable Investors/Partners**: Not listed in available sources. In 2023 Oxylabs acquired **Webshare**, a Silicon‑Valley‑based self‑service proxy platform.
- **Growth Signals**:
  - 500+ employees [career.oxylabs.io](https://career.oxylabs.io/)
  - 15,000+ clients worldwide [oxylabs.io/about-us](https://oxylabs.io/about-us)
  - 160+ tech patents in portfolio [oxylabs.io/about-us](https://oxylabs.io/about-us)
  - 177M+ ethically gathered proxies [oxylabs.io/about-us](https://oxylabs.io/about-us)
  - Recent launches of AI‑powered products (OxyCopilot, AI Studio) indicate continued innovation.

## Competitive Advantages
- **Ethical procurement process**: Every IP address in the proxy network comes from informed, consenting users who receive value in exchange for sharing their traffic.
- **Compliance first**: Services are compliant with GDPR, CCPA, and other global data‑protection laws; ISO/IEC 27001:2022 certified.
- **Industry leadership**: Founding member of the Ethical Web Data Collection Initiative, helping shape global best practices.
- **Technology moat**: 160+ patents and a large‑scale infrastructure that handles billions of requests.
- **Insurance**: Technology Errors & Omissions (E&O) and Cyber insurance cover all products.

## Strategic Focus
- Deepening AI‑driven automation in web data collection (e.g., OxyCopilot, AI Studio).
- Expanding self‑service proxy access through the Webshare acquisition to reach a broader customer base.
- Maintaining and strengthening ethical and compliant data‑gathering practices as regulatory landscapes evolve.

## Why Work Here
- **Hybrid & flexible work**: 3 office days / 2 WFH, plus Work‑From‑Anywhere (WFA) options [career.oxylabs.io/life](https://career.oxylabs.io/life/)
- **Perks & benefits**: Private health insurance, 24/7 gym, physical well‑being specialists, psychologist/psychotherapist sessions, inclusive family‑related time‑off policy, extra days off [career.oxylabs.io](https://career.oxylabs.io/)
- **Office environment**: Cyber City office with modern amenities and latest tools, gadgets, and tech stack.
- **Learning & community**: Vast internal and external learning resources, guilds, communities of 500+ professionals, and access to the Tesonet network for knowledge sharing [career.oxylabs.io](https://career.oxylabs.io/)
- **Engineering culture**: Teams work with Python, Node.js, and cutting‑edge infrastructure; engineers tackle large‑scale data challenges [career.oxylabs.io/technology](https://career.oxylabs.io/technology/)

## Sources
1. [career.oxylabs.io](https://career.oxylabs.io/) – Company overview, benefits, valuation, headcount
2. [oxylabs.io/about-us](https://oxylabs.io/about-us) – Mission, products, patents, clients, ethics, compliance
3. [career.oxylabs.io/life](https://career.oxylabs.io/life/) – Benefits, hybrid policy, culture
4. [career.oxylabs.io/teams](https://career.oxylabs.io/teams/) – Team structure, open roles
5. [career.oxylabs.io/technology](https://career.oxylabs.io/technology/) – Tech stack, products, engineering challenges

## Other roles at Oxylabs

- [Platform Engineering Manager](https://feeny.ai/job/platform-engineering-manager-oxylabs-vilnius-qq66zq9jx7d3) — Vilnius, Lithuania
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- [Mid DevOps Engineer](https://feeny.ai/job/mid-devops-engineer-oxylabs-vilnius-6d537qxtr0fx) — Vilnius, Lithuania
- [Mid DevOps Engineer (B2B)](https://feeny.ai/job/mid-devops-engineer-b2b-oxylabs-warsaw-daejxje5vycr) — Warsaw, Poland
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-oxylabs-warsaw-sqajdffywwwd) — Warsaw, Poland
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