--- title: 'Performance Marketing Manager, Consumer Lending at NerdWallet' canonical: 'https://feeny.ai/job/performance-marketing-manager-consumer-lending-nerdwallet-nerdwallet-99bep42fe2a4' type: 'job' last_seen: '2026-10-30' --- # Performance Marketing Manager, Consumer Lending at NerdWallet - **Company:** NerdWallet - **Location:** Nerdwallet, United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-28 - **Last confirmed live:** 2026-10-30 - **Apply:** https://jobs.ashbyhq.com/nerdwallet/82027295-aa62-4229-9dda-dffaeaea5c88 ## Job description Role Summary: We're looking for a paid media lead with a history of success in SEM, youtube, and display, to drive customer acquisition across multiple financial services verticals. Experience driving marketing results with Claude or Chat GPT is highly desirable. This is both a hands-on and strategic role: you'll build the roadmap, launch and optimize campaigns , and partner with analytics, business, creative, and engineering to continuously drive value for our customers and business. Success here requires strong data/creative/ monetization skills, a high degree of initiative, and a vision for paid marketing tactics and experiences in the age of AI. This role reports to the Managing Director. Where you can make an impact: Strategy & Campaign Ownership - Own paid marketing strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs - Build campaign structures across SEM, youtube, display, Open AI, and other platforms as needed - Set objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaign - Manage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization - Build testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences AI Utilization - Use AI tools to enhance and accelerate traditional marketing functions - Use AI as your own personal agency - building high quality creative, data insights, and landing pages, etc to overcome blockers and limited resources - Combine your own deep understanding of paid marketing with AI tools for novel and innovative purposes. Optimization & Performance - Monitor marketing performance and diagnose CTR, CVR, and Revenue and monetization issues, data/tracking issues, funnel friction, monetization problems, and/or lead quality. - Make budget and pacing calls based on performance trends and business priorities - Stay current on platform, algorithm, privacy, and ad product changes Reporting & Stakeholder Communication - Own recurring performance reporting — results, trends, learnings, risks, next steps - Translate platform performance into business impact for vertical leads and leadership - Communicate tracking issues, data discrepancies, and testing results clearly and proactively Data, Tracking & Measurement - Partner with data, analytics, and engineering teams to define measurement needs and map new conversion events - Troubleshoot discrepancies between platform and backend data (attribution, event firing, duplicates, timing) - Help build measurement frameworks that optimize toward lead quality and business outcomes, not just volume Creative Strategy - Lead creative strategy across verticals: messaging angles, hooks, scripts, static/video/UGC concepts - Write creative briefs covering business goal, audience, value prop, and key claims - Review assets for clarity and platform fit; give feedback through concept, script, and production stages - Build creative testing roadmaps and turn results into next-round recommendations Landing Page & Funnel Strategy - Evaluate landing pages and funnels for message match, conversion flow, and drop-off - Recommend and support tests across landing pages, advertorials, lead forms, quizzes, and pre-qualification flows - Ensure creative, landing pages, and tracking are aligned before launch Platform Partnerships & Competitive Research - Manage relationships with platform reps; evaluate their recommendations against NerdWallet's goals and data quality - Track competitor creative, offers, and funnel approaches; feed insights back into strategy Your experience: - 5+ years of paid search experience, ideally in lead generation. - Proven track record of utilizing AI tools (such as Claude, ChatGPT, Gemini) to accelerate marketing functions, gain data insights, and optimize creative processes. - Forward-thinking vision regarding how and where to market in the age of AI and video, demonstrating the ability to craft tactics for finding consumers as search behaviors shift beyond standard search engines. - Demonstrated experience in video marketing, with a track record of driving performance through short-form video content, emerging ad formats, and platforms like YouTube to capture audiences outside of traditional Google Ads. - Bachelor's degree in marketing, business, or a related field, or equivalent practical experience. - Proven track record scaling paid search (7 figures in monthly spend preferred) while maintaining or improving CPA/CAC and ROAS. - Experience managing toward lead gen, revenue, ROAS, CPA/CAC, or funnel-based goals. - Ability to build paid media strategy from the ground up — structure, testing, measurement, creative, optimization. - Strong analytical skills, comfortable with both platform and backend business data. - Experience troubleshooting tracking, attribution, or reporting discrepancies. - Experience writing creative briefs and giving feedback to creative teams or external partners. - Strong project management skills across multiple concurrent verticals and workstreams. - Clear, confident communicator who can translate data into recommendations for non-technical audiences. Preferred Qualifications: - Experience and success outside of Google or Bing - Experience in financial services (insurance, lending, wealth, banking, investing, mortgage, home equity, or other regulated categories) - Experience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models - Experience optimizing toward backend events — funded loans, booked appointments, matched leads - Experience with server-side tracking and conversion signal quality - Experience with UGC creative, creator partnerships, or video production workflows - Comfort working with legal, compliance, or brand review processes in regulated industries What Success Looks Like: - Campaigns launch with clean setup, strong creative, accurate tracking, and aligned stakeholders - New revenue streams outside of traditional SEM are discovered and scaled - Creative & LP testing is structured, insight-driven, and tied to business outcomes - Tracking issues are caught early and resolved in partnership with data teams - Stakeholders have a clear read on performance, risk, and next steps at all times - New verticals have a clear, de-risked path to testing and scaling paid social Where: - This role will be remote (based in the U.S.). - We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family. What we offer: Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?) - Industry-leading medical, dental, and vision health care plans for employees and their dependents - Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown - New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care - Mental health support - Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests - Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution - Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend) - Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends) Have Some Fun! (Nerds are fun, too) - Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities - Hackathons and team events across all teams and departments - Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction - Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match Plan for your future (And when you retire on your island, remember the little people) - 401K with 4% company match - Be the first to test and benefit from our new financial products and tools - Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar - Disability and Life Insurance with employer-paid premiums If you are based in California, we encourage you to read this important information for California residents linked[here](https://www.nerdwallet.com/privacy-policy). NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment. NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this[notice](https://www.sf.gov/sites/default/files/2022-12/FCO%20poster2020_0.pdf), as well as the Los Angeles Fair Chance Act, which requires this[notice](https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf). NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see: - E-Verify Participation Posterhttps://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) - Right to Work Posterhttps://www.uscis.gov/sites/default/files/USCIS/Verification/E-Verify/E-Verify_Native_Documents/OSC_Right_to_Work_Poster.pdf /https://www.uscis.gov/sites/default/files/USCIS/Verification/E-Verify/E-Verify_Native_Documents/OSC_Right_to_Work_Poster_ES.pdf #LI-Remote #LI-4 ## About NerdWallet ## Company Overview - **One-liner**: NerdWallet is a personal finance platform that provides tools, reviews, and educational content to help consumers make informed decisions about credit cards, banking, mortgages, insurance, investing, and other financial products. - **Entity Type**: Public (NASDAQ: NRDS) - **Headquarters**: San Francisco, California, United States - **Founded**: 2009 - **Founders**: Tim Chen, Jacob Gibson ## Core Business - **Primary industry/industries**: Personal Finance, Financial Services, Fintech, Consumer Software - **Target customers**: B2C (consumers of all income levels seeking to manage money, build credit, save, invest, and borrow); B2B partners (banks, credit unions, insurance carriers, and other financial institutions that pay for customer leads and advertising) - **Mission or purpose statement**: To provide clarity around money matters and help people make smarter financial decisions. ## Products & Services - **Credit Card & Banking Recommendations**: Comparison engine that reviews and ranks credit cards, high-yield savings accounts, and checking accounts. - **Mortgage & Lending Marketplace**: Tools to compare mortgage rates, personal loan offers, and student loan refinancing options. - **Insurance Comparison**: Platform for comparing auto, home, life, and renters insurance quotes. - **NerdWallet Cash Account**: A high-yield savings/investing product offering a competitive APY (currently 3.9% APY) through Atomic Brokerage. - **Credit Score Monitoring & Education**: Free credit score tracking, personalized tips, and financial health resources. - **Small Business Tools**: Guides and comparison tools for small-business financing, credit cards, and banking. - **Mobile App**: iOS and Android app (4.8 stars, 100k downloads) for tracking net worth, budgeting, and managing finances on the go. - **NerdWallet Editorial & Educational Content**: A library of 15,000+ articles, guides, and expert reviews covering personal finance topics. ## Market Standing - **Valuation/Market Cap**: Market Cap ~$750M (as of mid-2026, based on stock price ~$11.32 and 65M shares outstanding) - **Key Metric**: Annual Revenue of **$836.6M** (FY2025 reported) - **Total Funding**: $238.8M prior to IPO, plus $131M Post-IPO equity raise - **IPO Date**: November 4, 2021 - **Notable Investors/Partners**: Camelot Financial Capital Management (lead Series A), plus partnerships with hundreds of financial institutions (banks, insurers, lenders) including major names like Capital One, Chase, and others. - **Growth Signals**: - 10M+ app downloads and 7M+ monthly active users. - Revenue of $836.6M reflects significant scale. - Remote-first workforce across 17 countries. - Named a 2024-2025 "Best Company to Work For" by U.S. News & World Report. - Expanded into Canada and UK with localized content. ## Competitive Advantages - **Trusted Brand & Content Moat**: 15,000+ pieces of expert-reviewed financial content and a high-traffic organic presence. High trust scores (4.8 stars on app stores, 5-star ratings in multiple product categories). - **Revenue Model Breadth**: Diversified across affiliate marketing (lead generation for credit cards, loans, insurance), advertising, and its own Cash Account product. - **Data & Personalization**: Uses aggregate financial data to tailor product recommendations, improving conversion rates and user stickiness. - **Scale & Reach**: 10M+ monthly active users and partnerships with 100+ financial experts create a flywheel of content and user acquisition. ## Strategic Focus - **Mobile & App Growth**: Building the app as the primary engagement hub (net worth tracking, savings, investing). - **AI & Personalization**: Investing in AI-driven recommendations and personalized financial guidance (currently hiring a Senior PM for AI Growth). - **Expansion into Adjacent Verticals**: Deepening small business offerings and insurance marketplace. - **International Expansion**: Ongoing buildout of content and partnerships in Canada and the UK. - **Product Diversification**: Launching and scaling proprietary products like the Cash Account (3.9% APY) to reduce reliance on third-party affiliate fees. ## Why Work Here - **Culture & Values**: Emphasizes "candor, respect, humility, and curiosity." Employees report high levels of cross-functional collaboration and a "consumer-first" mission. - **Remote-First**: The company has transitioned to a remote-first workplace; most roles are fully remote from anywhere in the U.S. (offices still exist in San Francisco, New York, and the UK). - **Work-Life Balance**: Rated 4.3/5 on work-life balance by employees. Company-wide mental health days, generous parental leave, and flexible scheduling. - **Compensation & Perks**: Competitive health insurance for employee + family, mental health support, retirement plans, and an emphasis on employee growth/empowerment. - **Engineering & Data Focus**: Strong engineering culture (120 technical staff). Opportunities to work on massive data sets (credit card products, personal finance data) and shape AI-driven features. - **Employee Reviews (Glassdoor-style)**: Overall 3.5/5.0 on employer rating (Culture: 3.9, Compensation: 3.9, Career: 3.2) — positive sentiment around mission and flexibility, moderate on career advancement pace. - **Diversity & Inclusion**: Active DEI programs, inclusive environment, and commitment to employee belonging (per careers page). - **Current Openings**: ~20+ active roles including: Staff Data Scientist, Senior IT System Administrator, Staff Data Product Manager, Senior PM (AI Growth), Staff Software Engineer, Senior Engineering Manager, and more. ## Sources 1. [NerdWallet Official Site](https://www.nerdwallet.com/) 2. [NerdWallet Careers Page](https://www.nerdwallet.com/careers) 3. [NerdWallet Jobs (Ashby)](https://jobs.ashbyhq.com/nerdwallet?embed=js&locationId=0b9f774b-79d1-400a-b374-c228816c97ee) 4. [LinkedIn Company Profile](https://www.linkedin.com/company/nerdwallet) 5. 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