--- title: 'Performance Marketing Manager - Gaming at Voodoo' canonical: 'https://feeny.ai/job/performance-marketing-manager-gaming-voodoo-paris-2hxycfjxhh2g' type: 'job' last_seen: '2026-09-08' --- # Performance Marketing Manager - Gaming at Voodoo - **Company:** [Voodoo ](https://feeny.ai/companies/voodoo) - **Location:** Paris, France - **Employment:** full-time - **Work type:** onsite - **Posted:** 2025-05-16 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/voodoo/25c25eb0-2791-496d-8a8e-49b27b667e5f/application **Skills:** Performance Marketing, Paid Acquisition, ROAS Strategy, Mobile Games, Apps, Facebook Ads, AdMob, AppLovin, TikTok Ads, DSPs, MMPs, AppsFlyer, Adjust, Experimentation Methodologies, Influencer Marketing, ASO > The Performance Marketing Manager owns user acquisition activities for a portfolio of games and apps, leveraging expertise in ROAS strategies, paid acquisition platforms, and experimentation. The role involves planning and managing campaigns, analyzing performance to increase ROI, and collaborating with product and... ## Job description ## ABOUT VOODOO Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz. ## TEAM Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market. ## ROLE Voodoo is looking for a Performance Marketing Manager to own user acquisition activities on a portfolio of games and apps. Reporting to one of our Performance Marketing Lead, you will leverage your expertise and creativity to turn great mobile products into global hits. - Plan and manage UA campaigns for multiple games and/ or apps - Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps - Work closely with our Product and Creative teams to coordinate efforts and share feedback - Use our suite of internal growth tools and interface with our Tech team to continuously improve them - Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation - Lead transversal projects and coach junior team members ## PROFILE - You have experience in performance marketing and paid acquisition, in application or gaming companies - You have a successful track record with ROAS strategies on mobile games and/ or apps - You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.) - You’re well-versed with experimentation methodologies and processes - You have experience with influencer marketing and ASO - You’re a hacker: you’ve already tried innovative organic/ viral tactics - You speak and write English fluently - You wish to work in an environment that values candor, freedom, and responsibility ## BENEFITS - Competitive salary - Premium healthcare (SideCare) for you and your family 100% borne by Voodoo - Swile Lunch voucher - Gymlib (100% borne by Voodoo) - Wellness activities in our Paris office - Flexible vacation policy - Remote days - Child daycare facilities (Les Petits Chaperons rouges) ## About Voodoo ## Company Overview - **One-liner**: Voodoo is a global tech company that entertains the world through iconic mobile apps and games, empowering bold creators to turn their ideas into hits. - **Entity Type**: Private (minority stakes from Tencent, Goldman Sachs, and Groupe Bruxelles Lambert) - **Headquarters**: Paris, France - **Founded**: 2013 - **Founders**: Alexandre Yazdi, Laurent Ritter ## Core Business - **Primary industry/industries**: Mobile gaming, mobile apps, social platforms - **Target customers**: B2C (mobile consumers worldwide) - **Mission or purpose statement**: "Entertain the world through iconic apps and games" – Voodoo aims to empower bold creators and deliver engaging mobile experiences. ## Products & Services - **Mob Control**: Hybrid-casual game that grossed nearly $100 million; started as hyper-casual and evolved post-launch. - **Block Jam 3D**: Block-matching puzzle game; also crossed $100 million in revenue. - **BeReal**: Photo-sharing social app acquired for €500 million in June 2024; 50 million users globally. - **Wizz**: Social media platform launched in 2020; 1 million MAU in the US. - **Publishing Platform**: Voodoo evaluates and publishes games from over 2,000 external studios, providing user acquisition, monetization, and product support. - **Other notable titles**: Paper.io, Helix Jump, Hole.io, Aquapark.io, Snake vs Block, Baseball Boy. ## Market Standing - **Valuation/Market Cap**: €1.7 billion (as of August 2021, per Groupe Bruxelles Lambert stake) - **Key Metric**: Annual revenue of $670 million in 2024 (up from $570 million in 2023) - **Notable Investors/Partners**: Tencent (minority stake, 2020), Goldman Sachs (minority stake), Groupe Bruxelles Lambert (16% stake, 2021) - **Growth Signals**: - 8 billion total downloads, 150 million monthly active users - 20% revenue growth and strong profitability in 2024 - Acquisition of BeReal for €500M to expand into social apps - Headcount grew from ~750 (2023) to 800+ (2024) - Opened offices in Singapore, Japan, Istanbul, and Montreal to support global expansion ## Competitive Advantages - **Data-driven rapid prototyping**: Launches nearly one game per week, testing retention and playtime metrics to iterate quickly. - **Massive scale and distribution**: 8 billion downloads and a network of 2,000+ external studios give Voodoo unmatched reach in mobile gaming. - **Successful pivot**: Transitioned from hyper-casual to hybrid-casual games and apps, demonstrating adaptability to market changes. - **Strong monetization**: In-app purchases and advertising revenue; Mob Control and Block Jam each generated nearly $100 million. ## Strategic Focus - **Diversification beyond hyper-casual**: Investing in hybrid-casual games and social apps (BeReal, Wizz) to build resilient revenue streams. - **Asia-Pacific expansion**: Leveraging Tencent partnership and new offices in Singapore and Japan. - **Continued innovation**: Maintaining a high-velocity testing culture while scaling the publishing platform to attract more external developers. ## Why Work Here - **Culture**: Values include speed, risk-taking, direct feedback, fighting bureaucracy, high standards, ownership, and long-term thinking. Described as fast-paced and focused on learning quickly. - **Hiring process**: Aimed at completion within 30 days; includes recruiter conversation, case study/skill test, Q&A, and final interview with senior leadership. - **Teams**: Growth, Engineering & Data, Gaming, Apps, Strategy & Operations, Corporate. - **Work environment**: Global offices in Paris (HQ), Istanbul, Montreal, Singapore, and Japan. Remote/hybrid policy not explicitly stated, but roles are likely office-based in key hubs. - **Notable perks**: Opportunity to work on products with billions of users; ownership mindset encouraged; flat hierarchies with direct feedback culture. ## Sources 1. [voodoo.io](https://voodoo.io/company) 2. [voodoo.io](https://voodoo.io/) 3. [voodoo.io](https://voodoo.io/careers) 4. [en.wikipedia.org](https://en.wikipedia.org/wiki/Voodoo_(company)) 5. 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