---
title: 'Performance Marketing Manager at Leland'
canonical: 'https://feeny.ai/job/performance-marketing-manager-leland-lehi-rqdcjdhfjmms'
type: 'job'
last_seen: '2026-10-18'
---

# Performance Marketing Manager at Leland

- **Company:** Leland
- **Location:** Lehi, UT
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-26
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.ashbyhq.com/leland/74322754-981f-484d-a6d6-2d677cff4df9

## Job description

Leland is building the home for ambition in the age of AI. We connect people with the experts, programs, and communities they need to land the job, get into the school, or upskill for a world being rewritten by AI. We help businesses become AI-native through training, hiring, and infrastructure. Since our founding in 2021, we've helped tens of thousands of people reach their most ambitious goals and raised $19M from world-class investors. Ambition is sacred to us, and we've built a product that takes that seriously.

## About the Role

We're hiring a Performance Marketing Manager to own paid acquisition across Google, Meta, and LinkedIn. You'll run and scale the paid engine behind our consumer business, where people come to Leland to get into school, land the job, or build real skills with AI. You'll also help us build paid for B2B from close to the ground up, starting with the AI Builder Program for teams and companies and eventually extending to our university partners and other AI offerings that growing at Leland. You'll be in the accounts every day, and you'll use Claude and other AI tools to run more channels and more tests than one person normally could. If you've scaled paid budgets profitably and want real ownership over a channel that directly drives revenue, we'd love to chat with you!

## What You'll Do

Own paid acquisition for our consumer business

- Run Google (Search, PMax, YouTube), Meta, and LinkedIn day to day, including budgets, bidding, targeting, creative rotation, and reporting
- Manage spend across our core consumer categories and develop a clear point of view on where the next dollar should go
- Hit CAC and payback targets, and flag early and honestly when something isn't working, and also help us refine which metrics are most important to track at various points of the funnel
- Run a steady stream of structured tests across audiences, offers, landing pages, and creative, and document what you learn so the team gets smarter over time
- Partner daily with channel and business unit owners so paid supports the full buyer journey, from first touch to purchase or closed deal

Build paid for B2B

- Continue to develop the early stage of our B2B paid motion, starting with Google and LinkedIn and Meta, to generate pipeline for the AI Builder Program's team and enterprise offering
- Partner with sales and AI Programs marketing on ICP, target account lists, lead magnets, and the handoff from lead to booked meeting
- Refine how paid can support our university business as it grows
- Build reporting that ties spend to pipeline and closed revenue, not just form fills, signups or clicks

Make the channel AI-native

- Use Claude and other tools to automate repetitive portions of the job: pulling reports, catching anomalies, drafting ad variations, building audiences, and QA'ing campaigns
- Get the most out of each platform's built-in automation and AI capabilities while knowing when to take the wheel back
- Build systems and documentation so the channel doesn't live only in your head but has shared context across marketing, with insights disseminating to Leland broadly
- Work closely with our content and creative team (or contractors) to keep a healthy pipeline of ad creative, and give them clear, specific feedback on what's performing

## About You

- 5–7 years of hands-on performance marketing experience, with direct ownership of meaningful budgets on Google, Meta, and LinkedIn
- Experience on both sides is a plus: you've driven consumer purchases and you've built pipeline for a sales-led B2B product
- Strong with data and comfortable in the ad platforms, GA4, with experience in Databricks as a plus. You understand attribution, lift testing and have opinions and experience on pitfalls to avoid
- Already using AI in your daily workflow and have built real things with it, like automations, scripts, skills, or agents; you'd rather automate your own busywork than do it by hand
- A systems thinker who builds processes that hold up as spend and channel count grow
- Direct communicator who gives an honest read on performance, good or bad
- Bonus: experience in edtech, marketplaces, AI enablement or selling to L&D or university buyers

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply. Why Leland?

- The chance to join a world-class team helping people achieve their career and educational dreams
- Work in a collaborative, high-energy environment where your contributions have a direct impact
- Operate in a fast-paced, AI-native environment
- We don't hire people who merely want to work for a great company; we hire people who want to make a great company

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.

## About Leland

## Company Overview
- **One-liner**: Leland is a marketplace and platform that connects ambitious individuals and businesses with expert coaching, courses, content, and community to achieve career and education goals, and now helps organizations become AI-native through training, services, and talent.
- **Entity Type**: Private (Series A; raised $12M in November 2024 led by Forerunner, with total funding of $29.1M including debt financing) [linkedin.com](https://www.linkedin.com/company/joinleland)
- **Headquarters**: Stanford, California, USA (primary HQ) with a major office in Lehi, Utah [linkedin.com](https://www.linkedin.com/company/joinleland)
- **Founded**: 2021
- **Founders**: John Koelliker (CEO & Co-Founder), Zando Ward (CTO & Co-Founder) [linkedin.com](https://www.linkedin.com/company/joinleland)

## Core Business
- **Primary industries**: Professional training and coaching, career development, AI upskilling and transformation services
- **Target customers**: B2C (individuals seeking career transitions, school admissions, professional development) and B2B (enterprises needing AI-native workforce training, agentic workflows, and AI-specialized talent)
- **Mission**: "Unlock human potential" — Leland aims to be the home for ambition in a world being rewritten by AI [joinleland.com](https://www.joinleland.com/home-for-ambition)

## Products & Services
- **Consumer Marketplace**: Connects users with thousands of expert coaches across 50+ categories (MBA admissions, career pivots, test prep, leadership) and provides courses, content, and community events. Serves 100,000+ users in 70+ countries [fastaijobs.com](https://www.fastaijobs.com/companies/leland)
- **Leland for Business (leland.ai)**: Three-tier offering for companies:
  - *AI Builder Program* (training) – teaches teams to ship real AI agents and workflows; graduates report 5–20x impact
  - *AI Services* – scopes, builds, and runs agentic workflows and AI-native infrastructure
  - *AI Talent* – places proven AI-native operators onto full-time teams [joinleland.com](https://www.joinleland.com/)
- **Upcoming Platform Features**: Community feeds, career agents, opportunity graph, expert monetization (subscriptions, content, custom agents) [joinleland.com](https://www.joinleland.com/home-for-ambition)

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding of $29.1M (as of 2025) [linkedin.com](https://www.linkedin.com/company/joinleland); annual revenue not disclosed
- **Notable Investors/Partners**: Contrary (seed lead), Forerunner (Series A lead), plus investors from Bain, McKinsey, Goldman Sachs alumni network. Trusted by teams at Google, JP Morgan, and Bain [joinleland.com](https://www.joinleland.com/)
- **Growth Signals**: Headcount of 274 employees (+56.3% YoY) [linkedin.com](https://www.linkedin.com/company/joinleland); LinkedIn followers grew 98.7% YoY to ~37,000; over 500 AI experts trained; public commitment to retrain 100M+ people on AI (counter already past 230,000) [joinleland.com](https://www.joinleland.com/home-for-ambition); 27 active job postings (+145% YoY) [linkedin.com](https://www.linkedin.com/company/joinleland)

## Competitive Advantages
- **Network effects**: Marketplace with thousands of vetted coaches and a growing community of ambitious professionals creates strong switching costs
- **Early mover in AI upskilling**: Launched AI Builder Program and leland.ai before many competitors, with proven results (5–20x productivity gains) [joinleland.com](https://www.joinleland.com/)
- **Brand trust**: Partnerships with elite firms (Google, JP Morgan, Bain) and a high-quality coach network sourced from top companies [joinleland.com](https://www.joinleland.com/)
- **Full-stack approach**: Covers consumer coaching, enterprise training, AI services, and talent placement — a rare combination in the professional development space

## Strategic Focus
- **AI-native transformation**: Doubling down on AI upskilling for both consumers and businesses; launching new platform features (career agents, opportunity graph, expert monetization) [joinleland.com](https://www.joinleland.com/home-for-ambition)
- **Scaling the business offering**: Expanding leland.ai to serve more enterprises with training, services, and talent pipelines
- **Global reach**: Already operating in 16 countries; plans to retrain 100M+ people globally on AI [joinleland.com](https://www.joinleland.com/home-for-ambition)

## Why Work Here
- **Culture**: High-velocity, high-accountability environment described as "a pace most companies can't sustain" with a focus on shipping constantly and holding a high bar [careers.joinleland.com](https://careers.joinleland.com/)
- **Location & Work Policy**: Primarily in-person at the Lehi, UT office; the company believes "the best work happens when talented people are in the same room" [careers.joinleland.com](https://careers.joinleland.com/)
- **Perks & Benefits**:
  - Stock options for all full-time employees
  - 12 weeks paid maternity leave, 6 weeks paternity leave
  - Comprehensive health, dental, vision coverage (majority of premiums covered)
  - Onsite gym in Lehi office
  - Catered lunch twice a week
  - Flexible PTO + 14 paid holidays (including year-end shutdown)
  - $100K life insurance, HSA/FSA
  - Free monthly coaching session through Leland [careers.joinleland.com](https://careers.joinleland.com/)
- **Engineering Culture**: Small, fast-moving team; values include "Simplify and Ship It", "Bold Swings, Often", "Everyone a Builder" — strong ownership and impact [careers.joinleland.com](https://careers.joinleland.com/)
- **Growth Opportunity**: Rapidly scaling company (headcount +56% YoY) with many open roles across sales, marketing, operations, product, and technical teams [linkedin.com](https://www.linkedin.com/company/joinleland)

## Sources
1. [careers.joinleland.com](https://careers.joinleland.com/)
2. [joinleland.com](https://www.joinleland.com/)
3. [linkedin.com](https://www.linkedin.com/company/joinleland)
4. [fastaijobs.com](https://www.fastaijobs.com/companies/leland)
5. [joinleland.com/home-for-ambition](https://www.joinleland.com/home-for-ambition)

## Other roles at Leland

- [Sales Ops Intern](https://feeny.ai/job/sales-ops-intern-leland-lehi-2xrjy2jfn5ys) — Lehi, UT
- [Head of Content & Creative](https://feeny.ai/job/head-of-content-creative-leland-lehi-5va05yczf5q7) — Lehi, UT
- [Marketing Manager, Social Media & Creative](https://feeny.ai/job/marketing-manager-social-media-creative-leland-lehi-sh3v4sctb1as) — Lehi, UT
- [Private Equity Mentor](https://feeny.ai/job/private-equity-mentor-leland-united-states-p4ce2rxx6m17) — United States
- [Consumer Account Executive](https://feeny.ai/job/consumer-account-executive-leland-lehi-cz1s702kdrk3) — Lehi, UT
- [Software Engineer](https://feeny.ai/job/software-engineer-leland-lehi-aaypvqrzrv8w) — Lehi, UT
- [Growth & Ops Intern: Courses & Events](https://feeny.ai/job/growth-ops-intern-courses-events-leland-lehi-1gnh4663k6za) — Lehi, UT
- [B2B Account Executive](https://feeny.ai/job/b2b-account-executive-leland-lehi-k4qbzjs829h6) — Lehi, UT
- [Art Coach](https://feeny.ai/job/art-coach-leland-united-states-880n26zp2v2b) — United States
- [Car Expert](https://feeny.ai/job/car-expert-leland-united-states-bjb6rehprkfb) — United States