---
title: 'Performance Marketing Manager at Martell Ventures'
canonical: 'https://feeny.ai/job/performance-marketing-manager-martell-ventures-kelowna-k6dmemqc2vcq'
type: 'job'
last_seen: '2026-10-19'
---

# Performance Marketing Manager at Martell Ventures

- **Company:** Martell Ventures
- **Location:** Kelowna, Canada
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5435682008

## Job description

Compensation: $110,000 - $130,000 OTE

Location: After 90 days, this role is required to be in-office in Kelowna full-time

## About Martell Group

The [Martell Group](https://www.danmartell.com/) exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

[Why you shouldn't work here](https://www.dropbox.com/scl/fi/rsy73d1itjqqy1rwb8wox/Culture-Video.mp4?rlkey=nileibsbvmooe7uhfpuml3a2r&e=2&st=9kvtl6my&unfurl=slack_gen&dl=0) – Radical Transparency from our CEO

## About the Role

You will be the strategic partner and driver of demand generation across Martell Media and Pink Skirt Project. Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.

We’re hiring a player-coach who can scale acquisition channels with speed, precision, and zero fluff. You will own paid media, funnels, analytics, and channel performance end-to-end, while building the systems and rhythms that enable compounding growth.

Your mandate is simple: build and scale demand without diluting the brand. Every initiative must be integrated, revenue-aligned, and built to convert.

## What You’ll Do

1. Paid Acquisition and Demand Generation

- Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
- Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
- Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
- Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
- Build repeatable acquisition systems that compound performance over time.

1. Funnel Build, Testing, and Optimization

- Own the full funnel from click to conversion, including landing pages, offers, lead flows, and nurture sequences.
- Design and run continuous A/B tests across pages, creatives, and conversion paths to improve performance at every stage.
- Identify drop-offs and conversion gaps, and implement solutions that increase lead quality and conversion rates.
- Ensure funnels are tightly aligned with campaign intent, audience, and offer positioning.

1. Messaging, Sales Feedback, and Scaling What Works

- Work closely with sales to gather feedback on lead quality, objections, and conversion patterns.
- Translate insights into stronger messaging, positioning, and creative direction across campaigns.
- Continuously iterate on offers and funnels based on real revenue feedback, not just top-of-funnel metrics.
- Double down on high-performing campaigns, audiences, and messaging to scale efficiently.

1. Channel Acceleration and Content Distribution

- Scale distribution across YT, IG, LI, TT, email, newsletter, and SMS through high-velocity testing and iteration.
- Partner with creative, writing, design, and video teams to ensure output is high-quality, on-brand, and conversion-driven.
- Implement structured testing frameworks to improve engagement, conversion rates, and audience quality.
- Ensure consistency in messaging across all channels, campaigns, and launches.

1. Monetization and Revenue Enablement

- Turn audience growth into revenue through integrated monetization flows tied to MQL quality and conversion.
- Align marketing sequencing with launch calendars and program-level revenue goals.
- Ensure every campaign and channel contributes to measurable pipeline and revenue outcomes.
- Build visibility into performance drivers and continuously optimize for revenue, not vanity metrics.

## What You Bring

- A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.
- Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.
- Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.
- Proven ability to build and optimize high-converting funnels and iterate quickly based on data.
- Experience working closely with sales teams to refine messaging and improve conversion.
- Player-coach mindset, able to build systems while personally executing at a high level.
- High-judgment operator who moves fast, tests aggressively, and scales what works.
- Obsessed with turning attention into MQLs, and MQLs into revenue.

## About Martell Ventures

## Company Overview
- **One-liner**: Martell Ventures is an AI-first venture studio that co-founds new AI-native software companies with experienced operators, providing distribution, playbooks, infrastructure, and capital.
- **Entity Type**: Private (Venture Studio – not a fund or accelerator)
- **Headquarters**: Kelowna, British Columbia, Canada
- **Founded**: Not publicly available (studio launched in recent years; 15 companies built in 13 months as of mid-2025)
- **Founders**: Dan Martell (Founder & CEO of Martell Media / Martell Ventures); Roddy Awad (Managing Partner)

## Core Business
- **Primary industry**: AI Venture Studio – incubating and co-founding B2B SaaS companies for SMBs
- **Target customers**: Experienced operators (founders, CEOs, CTOs, founding engineers) who want to build AI-first products for small and mid-size businesses
- **Mission / Purpose**: “Become the global leader in AI-powered SMB innovation.” [ventures.danmartell.com](https://ventures.danmartell.com/)

## Products & Services
- **Venture Studio (Co-founding Partnership)**: Martell Ventures co-founds ventures with operators who have already achieved $100K MRR and a tech team. The studio provides equity partnership, a proprietary AI infrastructure stack (23 apps, 26 APIs, 91,000+ lines of automation), 350+ documented growth playbooks, and access to a 10M+ owned audience across social channels. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI Infrastructure (The Stack)**: An internal “AI OS” that includes tools like an AI CTO activated by voice, designed to accelerate product development from day one. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Distribution Layer**: Ventures gain access to Dan Martell’s 10M+ followers across YouTube, Instagram, TikTok, Facebook, and LinkedIn for co-creation and go-to-market. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Playbooks**: 350+ playbooks documented across 20 years of operating SaaS companies (three exits, 70+ angel investments including Intercom, Udemy, xAI). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Market Standing
- **Valuation / Market Cap**: Not disclosed (studio targets $25 billion in enterprise value across its portfolio in the long term) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Key Metric**: Total ventures launched – 15 companies in 13 months (as of mid-2025) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Notable Investors / Partners**: Not a fund; Martell Ventures is operator-partnered. Dan Martell has personally invested in Intercom, Udemy, and xAI. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Signals**: Rapid studio output (15 ventures in 13 months); minimum traction requirement of $100K MRR for co-founders; global founder applications accepted (not limited to Canada). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Competitive Advantages
- **Operator co-founders, not advisors**: Martell Ventures takes equity and works alongside founders long-term, unlike accelerators that offer only a 3-month program and demo day. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI-first infrastructure from day one**: All ventures are built on a custom AI stack (voice-activated AI CTO, 23 apps, 26 APIs) rather than bolting AI onto existing products. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Owned audience of 10M+**: Distribution is built into the studio model, not purchased as ads. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **350+ documented playbooks**: Based on 20 years of operating SaaS companies and coaching hundreds of founders to $1M–$50M ARR. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Strategic Focus
- **Current priorities**: Continue co-founding AI-native SMB software companies at high velocity. Focus on operators who have already achieved product-market fit ($100K MRR) and are ready to rebuild from AI-first principles. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Direction**: Scale the studio model globally, expand the AI OS, and deepen the playbook library. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Why Work Here
- **Culture**: High-performance, no politics, direct communication. “Move fast, make decisions, own the outcome. No red tape.” [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Remote / Hybrid Policy**: Some roles are fully remote (e.g., Performance Marketing Manager, Marketing Virtual Assistant in LATAM); others require in-studio presence in Kelowna, BC (e.g., Automation & AI Engineer, Business Lead, Shortform Creative Lead). [danmartell.com/careers](https://www.danmartell.com/careers/) and [greenhouse.io](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)
- **Perks**: Health benefits (full coverage), unlimited PTO, annual stipend for learning and growth, paid test project during hiring, real ownership and upside (equity + cash) for co-founders. [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Engineering Culture**: AI-first engineering mindset; founding engineers work with LLMs, agents, and modern AI tooling to ship products inside 60 days. [danmartell.com/careers](https://www.danmartell.com/careers/)

## Sources
1. [ventures.danmartell.com](https://ventures.danmartell.com/)
2. [danmartell.com/cofounder](https://www.danmartell.com/cofounder/)
3. [danmartell.com/about](https://www.danmartell.com/about/)
4. [danmartell.com/careers](https://www.danmartell.com/careers/)
5. [greenhouse.io - Jobs at Martell Ventures](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)

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