---
title: 'Performance Marketing Manager at Moniepoint'
canonical: 'https://feeny.ai/job/performance-marketing-manager-moniepoint-portugal-er8yp7crk73e'
type: 'job'
last_seen: '2026-11-07'
---

# Performance Marketing Manager at Moniepoint

- **Company:** Moniepoint
- **Location:** Portugal
- **Work type:** remote
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-07
- **Apply:** https://job-boards.eu.greenhouse.io/moniepoint/jobs/5028342101

## Job description

Who we are:

Moniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since 2019. As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Through its subsidiaries, Moniepoint Inc. processes $22 billion monthly for its customers while operating profitably.

Curious about what makes Moniepoint an incredible place to work? [Check out posts on how we cultivate a culture of innovation, teamwork, and growth.](https://moniepoint.com/blog)

About the role:

We are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products. This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance.

This is not an execution role dressed up as a leadership role. We need someone who thinks in systems, works from first principles, and has the depth to make credible judgements on strategy, technology, and economics simultaneously.

## Responsibilities

- Campaign Architecture & Execution
- Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition
- Build and maintain campaign structures optimised for Moniepoint's dual-product funnel — separating signals, audiences, and bidding logic appropriately across segments
- Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format
- Own campaign performance end-to-end: from brief to launch to optimisation to reporting
- Tracking, Attribution & Technical Infrastructure
- Architect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines
- Lead the implementation and ongoing integrity of Conversion APIs and enhanced conversions to maximise signal quality sent back to Google
- Define the attribution model — evaluate last-click, data-driven, and custom models against Moniepoint's funnel reality, and own the decision with clear reasoning
- Partner with engineering and data teams to ensure event data flowing to Google is accurate, complete, and timely — treating signal quality as a competitive asset
- Build audit protocols for tracking coverage and attribution consistency; surface gaps before they distort decisions
- LTV/CAC Economics
- Own the economic model for Google acquisition: define CAC targets by product, segment, and channel variant; set the inputs, assumptions, and review cadence
- Understand the LTV/CAC relationship at a structural level — not just as a ratio to optimise, but as a function of product retention, monetisation curves, and cohort behaviour
- Build and iterate on payback period models that account for Moniepoint's emerging market context: irregular income patterns, higher churn risk, and longer monetisation timelines
- Design bidding and budget logic that reflects true LTV signals rather than proxy metrics, working closely with data science to enrich Google's Smart Bidding with offline conversion data
- Proactively identify when CAC is drifting against LTV thresholds and lead the diagnosis — channel mix, audience quality, creative fatigue, product-market fit — before it becomes a financial problem
- Governance & Reporting
- Build a channel reporting system that surfaces reality clearly — not dashboards that flatter performance, but views that drive better decisions
- Establish review cadences with clear owners, metrics, and follow-through mechanisms
- Translate channel performance into business language for senior stakeholders: what is the cost of growth, is it sustainable, and what would change the trajectory
- Emerging Market & Fintech Context
- Adapt Google acquisition strategy for the realities of emerging market users: variable device penetration, low-bandwidth environments, trust barriers to financial services, and diverse
- language/literacy contexts
- Navigate platform constraints specific to fintech advertising on Google: financial services policies, verification requirements, and creative compliance
- Bring genuine insight into what acquisition patterns distinguish sustainable fintech growth from subsidised growth in markets like Nigeria

To succeed in this role, you should have:

- 6+ years of hands-on paid acquisition experience, with the majority of that time spent on Google UAC / App Campaigns at meaningful scale
- Deep, demonstrable technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, creative specs, and the mechanics of Smart Bidding
- Proven ability to architect and own the full measurement stack — Firebase, GA4, GTM, Conversion APIs — not just configure it but understand why each component matters
- Fluency in LTV/CAC modelling: you have built the models, owned the assumptions, and used them to make real budgeting and bidding decisions
- Experience operating in a fintech or financial services context, with direct knowledge of the acquisition compliance and trust dynamics unique to financial products
- Strongly Preferred
- Experience managing budgets larger that 10 Million USD annually
- Experience running Google acquisition in Sub-Saharan Africa or comparable emerging markets — Nigeria specifically is a significant advantage
- Familiarity with server-side conversion APIs, offline conversion imports, and enhanced conversions as mechanisms for improving signal quality in cookieless or app-first environments
- Experience working with data science or analytics teams to build custom bidding signals and offline LTV imports into Google's systems
- Prior work on dual-product or dual-segment acquisition (e.g., consumer and SME / business) with separate funnel logic

What Success Looks Like

In the first 90 days

- Full audit of existing Google campaign structure, tracking integrity, and attribution model completed — with a written assessment and prioritised improvement plan
- Measurement stack gaps identified and remediation underway with engineering
- LTV/CAC baseline model built with documented assumptions, reviewed with Growth and Finance
- First governance cadence established — weekly performance review with clear owner, metrics, and follow-through log

In the first year

- Google channel operating as a reliable, scalable growth engine with predictable CAC across both personal and business banking segments
- Signal quality measurably improved — higher match rates, cleaner conversion data, reduced reliance on last-click proxies
- Attribution model validated against actual cohort data and actively used in budget allocation decisions
- Playbook documented: campaign architecture, bidding logic, audience strategy, and economic model all institutionalised — not living in one person's head
- A team (or foundations for one) built with clear ownership, development paths, and no single point of failure

What to expect in the hiring process

- A preliminary phone call with the recruiter
- A technical interview with the hiring manager
- A Case Study
- A behavioural and technical interview with a member of the Executive team
- All interview stages are virtual

## About Moniepoint

## Company Overview
- **One-liner**: Moniepoint provides an all-in-one payments, banking, credit, and business management platform for businesses and their customers in emerging markets, primarily Nigeria and Africa.
- **Entity Type**: Private (backed by major global venture capital funds)
- **Headquarters**: London, UK (with offices in Lagos, Nairobi, and the US)
- **Founded**: 2015
- **Founders**: Not publicly listed on the main site; the company is the parent of TeamApt Ltd and Moniepoint MFB

## Core Business
- **Primary industry/industries**: Fintech, Financial Services, Payments, Banking, Credit
- **Target customers**: B2B (primarily Micro, Small, and Medium Enterprises (MSMEs) and their employees and customers), B2C (individuals)
- **Mission or purpose statement**: "Financial happiness for every African, everywhere"

## Products & Services
- **Payments**: Digital payment acceptance infrastructure and distribution networks that democratise payment acceptance, including POS terminals. Moniepoint is Nigeria’s largest offline merchant acquirer, powering most of the country's POS transactions.
- **Credit**: Loans to business owners based on transaction history (not collateral) to help finance inventory and expand businesses.
- **Banking**: Business and personal banking solutions enabling instant transactions, bill payments, and financial management.
- **Business Management**: Operational tools like expense cards, accounting, and book-keeping solutions for businesses.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Total Funding - The company has raised significant capital from top-tier investors. It processes over $17 billion in Total Payment Volume (TPV) monthly and supports over 10 million customers (business and individual accounts) and 4 million active merchants.
- **Notable Investors/Partners**: QED, British International Investment (BII), FMO, LeapFrog Investments, and other leading global venture capital funds.
- **Growth Signals**: Named "Africa's fastest growing financial institution" (2023-2025). Processes $12-17 billion monthly through digital payment channels. Serves 60 million unique cards on its POS terminals each quarter. Has a network of 40,000 field agents.

## Competitive Advantages
- **Integrated "Operating System"**: Moniepoint has built a fully integrated, end-to-end platform tailored specifically to Nigeria’s informal and cash-reliant economy. This is a massive moat.
- **Hybrid Model**: A unique combination of advanced technology, a nationwide agent network (40,000 field agents), and widespread POS terminal deployment that enables financial access even in rural areas.
- **Data-Driven Credit**: Offers loans based on transaction history rather than collateral, unlocking credit for the underserved. Roughly a third of its MSME customers are receiving loans for the first time.
- **Market Dominance**: As Nigeria's largest merchant acquirer, it has a deep, defensible network effect.

## Strategic Focus
- **Deepening Financial Inclusion**: Continuing to expand access to payments, credit, and banking for underbanked populations and MSMEs across Africa.
- **Scaling the Platform**: Growing the number of merchants, agents, and individual customers on its all-in-one platform.
- **Product Expansion**: Adding more business management and operational tools to become the "operating system" for African businesses.

## Why Work Here
- **Culture**: Described as a "dream team" culture with values of **Technical Depth, Empathy, Integrity, Grit, No Ego, and Candour**. The company emphasizes a flat organizational structure where "every voice matters" and "everyone is an extension of our team."
- **Work Model**: Moniepoint Inc. is a fully remote tech company with a diverse workforce worldwide. (Note: Some roles may be location-specific, e.g., Lagos or Nairobi).
- **Perks & Benefits**: Competitive salary, health insurance, pension, paid leave days, mental health & crisis support, team building activities, and "Dope Merch!" The work is described as a "portfolio of projects that matter."
- **Interview Process**: A multi-stage process including a Preliminary Phone Screen, a Technical Assessment/Case Study, a Panel Interview, and an Executive/Final Interview.

## Sources
1. [Moniepoint.com](https://www.moniepoint.com/)
2. [Moniepoint Careers Page](https://job-boards.eu.greenhouse.io/moniepoint)
3. [Moniepoint Culture Page](https://www.moniepoint.com/culture)
4. [LeapFrog Investments - Moniepoint](https://leapfroginvest.com/company/moniepoint/)

## Other roles at Moniepoint

- [Offline Customer Support Officer (Katsina)](https://feeny.ai/job/offline-customer-support-officer-katsina-moniepoint-katsina-a0vwp094wd62) — Katsina, Nigeria
- [Inventory Support Officer - South South](https://feeny.ai/job/inventory-support-officer-south-south-moniepoint-rivers-k7vcxdajpnyk) — Rivers, Nigeria / South South, Nigeria
- [Hardware Quality Assurance Officer - South South](https://feeny.ai/job/hardware-quality-assurance-officer-south-south-moniepoint-south-south-8ejc8mqdpk0y) — South South, Nigeria
- [Packaging Officer (Abuja)](https://feeny.ai/job/packaging-officer-abuja-moniepoint-abuja-hc8bwz571y30) — Abuja, Nigeria
- [Workforce Business Partner (South South)](https://feeny.ai/job/workforce-business-partner-south-south-moniepoint-south-south-tsfqt2rsm16y) — South South, Nigeria
- [Workforce Business Partner (South East)](https://feeny.ai/job/workforce-business-partner-south-east-moniepoint-south-east-xva8fydhvpn7) — South East, Nigeria
- [Workforce Business Partner (North West)](https://feeny.ai/job/workforce-business-partner-north-west-moniepoint-north-west-0geftgqreve3) — North West, Nigeria
- [Workforce Business Partner (North Central)](https://feeny.ai/job/workforce-business-partner-north-central-moniepoint-north-central-rcg9jjjh3kpz) — North Central, Nigeria
- [Workforce Business Partner (Lagos)](https://feeny.ai/job/workforce-business-partner-lagos-moniepoint-lagos-n80wf4b8k5se) — Lagos, Nigeria
- [Talent Acquisition Specialist](https://feeny.ai/job/talent-acquisition-specialist-moniepoint-portugal-e64wt751g4f1) — Portugal