--- title: 'Performance Marketing Manager -Web | Betty CA at Betty' canonical: 'https://feeny.ai/job/performance-marketing-manager-web-betty-ca-betty-london-dzksy50nab0k' type: 'job' last_seen: '2026-11-07' --- # Performance Marketing Manager -Web | Betty CA at Betty - **Company:** Betty - **Location:** London, United Kingdom - **Posted:** 2026-11-02 - **Last confirmed live:** 2026-11-07 - **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5281296007 ## Job description About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: - We are honest - we value honesty in all aspects. - Bring the Olives - we offer premium customer experience. - Think Big - we believe in always striving for more. About the role: We are looking for a strong performance marketing professional to support and execute user acquisition strategies across web. This role is ideal for someone with a solid background in paid acquisition, campaign optimization, and performance analysis. Experience in mobile app acquisition is highly valued, but we are also open to candidates with strong web acquisition experience who are comfortable working with funnels, tracking, and conversion performance. Key Responsibilities: - Support the User Acquisition Lead in planning and implementing user acquisition strategies across web. - Execute, optimize, analyze, and report on campaign performance across digital advertising platforms. - Collaborate with internal and external design teams to produce engaging and high-performing advertising content. - Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively. - Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance. - Work with tracking and analytics tools to ensure campaigns are measured accurately across web and/or app journeys. - Develop expertise in the North American gambling market while collaborating with a diverse team of experts. We are looking for: - 3+ years of hands-on experience in user acquisition, performance marketing, or paid media, across web. - Experience managing and optimizing campaigns across digital ad platforms such as Meta, Google, TikTok, programmatic, affiliate, or other paid channels. - Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth. - Experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis. - Strong analytical mindset with the ability to turn campaign data into clear insights and actions. - Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners. - A proven track record of executing performance marketing strategies that contribute to revenue growth. - Fluency in written and spoken English. - Ability to adapt quickly and perform well in a fast-paced environment. Nice to have: - Experience in iGaming, gaming, fintech, or another highly regulated digital industry. - Familiarity with data visualization tools such as Tableau or Power BI. - Experience with AppsFlyer, Adjust, Branch, Firebase, GA4, GTM, or similar tracking and analytics tools. - Understanding of North American markets, especially Canada or the US. What we offer: - Competitive salary - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation. ## About Betty ## Company Overview - **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment. - **Entity Type**: Private (Seed stage) - **Headquarters**: New York, New York, United States - **Founded**: 2022 - **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed ## Core Business - **Primary industry**: Online casino / iGaming / mobile gaming - **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada) - **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos. ## Products & Services - **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed) - **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership) - **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023 ## Competitive Advantages - **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms. - **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance. - **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos. - **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets. ## Strategic Focus - **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform. - **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience. - **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention. ## Why Work Here - **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products. - **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia. - **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category. - **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance. - **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives. ## Sources 1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming) 2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard) 3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca) 4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard) ## Other roles at Betty - [Brand Marketing Analyst | Betty CA](https://feeny.ai/job/brand-marketing-analyst-betty-ca-betty-toronto-qnx3jc6h05vx) — Toronto, Canada - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-calgary-v8vkvjrasjwn) — Calgary, Canada - [Brand Marketing Analyst | Betty CA](https://feeny.ai/job/brand-marketing-analyst-betty-ca-betty-london-ng2jkbypfhcj) — London, United Kingdom - [Brand Marketing Analyst | Betty CA](https://feeny.ai/job/brand-marketing-analyst-betty-ca-betty-sofia-tgfyrhpzkrjs) — Sofia, Bulgaria - [Machine Learning Engineer | Betty CA](https://feeny.ai/job/machine-learning-engineer-betty-ca-betty-sofia-226a9vnnyne6) — Sofia, Bulgaria - [VIP Team Manager | Betty CA](https://feeny.ai/job/vip-team-manager-betty-ca-betty-sofia-pkd2jwyjm76s) — Sofia, Bulgaria - [VIP Account Manager | Betty CA](https://feeny.ai/job/vip-account-manager-betty-ca-betty-sofia-fj2p3p8ma3ng) — Sofia, Bulgaria - [Betty Shop Manager - Alberta | Betty CA](https://feeny.ai/job/betty-shop-manager-alberta-betty-ca-betty-sofia-rysvav20c2vy) — Sofia, Bulgaria - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-01bacz5k7vf0) — Sofia, Bulgaria - [Graphic Designer | Betty CA](https://feeny.ai/job/graphic-designer-betty-ca-betty-sofia-5n82vwsz72r0) — Sofia, Bulgaria