--- title: 'Performance Marketing Manager at Yazio' canonical: 'https://feeny.ai/job/performance-marketing-manager-yazio-berlin-hc2t1gp2dybp' type: 'job' last_seen: '2026-10-17' --- # Performance Marketing Manager at Yazio - **Company:** Yazio - **Location:** Berlin, Germany - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-07 - **Last confirmed live:** 2026-10-17 - **Apply:** https://jobs.ashbyhq.com/yazio/414b6149-0508-43de-bf93-4fa442615143 ## Job description HEY THERE! Let's shape the future of nutrition together and make Yazio the most successful nutrition app worldwide! As a Performance Marketing Manager, you'll be a key player in our user acquisition team, owning and optimizing high-performing campaigns across digital channels, including DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA). You'll put AI tools and automation to work cutting down on repetitive tasks, sharpening your insights and helping campaigns scale more efficiently. You'll collaborate closely with cross-functional teammates in creative, product and analytics to bring best-in-class growth strategies to life - with plenty of support along the way as you grow. This role is 100% remote and open to candidates based in Germany, Spain, Portugal or the UK. ## YOUR MISSION - Launch, manage and scale user acquisition campaigns across one or more channels, with a focus on DSPs (e.g., AppLovin, Appier, Liftoff, Unity) and experience in other channels like Meta Ads, Google Ads, ASA, TikTok, and similar platforms - Analyze campaign performance, identify optimization opportunities and run structured tests to drive efficiency and impact - Use AI tools and automation to take repetitive tasks off your plate - from reporting to bulk campaign changes - so you can focus on strategy and results - Provide actionable insights to the creative team based on ad performance and user behavior data - Help spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution - Support scalable workflows: naming conventions, tracking setup, reporting, knowledge documentation, etc. - Stay curious about MarTech and AI trends, and bring new tools or features to the team to continuously improve how we work ## YOUR PROFILE We know few candidates check every box below, but if you're excited about this role and bring most of what we're looking for, we'd still love to hear from you. - 2–5 years of experience managing and scaling user acquisition campaigns (e.g., Google Ads, Meta, ASA, TikTok, or DSPs like Appier or AppLovin) - A curious, analytical mindset - comfortable working with ROAS, CPA, conversion funnels and attribution data, or eager to build that muscle - Genuine interest in AI tools and automation, and how they can cut out repetitive work and improve campaign outcomes - Familiarity with attribution tools (GA4 and/or MMPs); DSP experience specifically is a plus - A structured, solution-oriented thinker who takes initiative and enjoys ownership - Team-oriented with excellent communication skills (written and verbal) - Nice to have: experience with campaign workflow or reporting automation (bulk tools, scripts, dashboards, SQL), and/or fluency in French or Dutch WHY US? - An exciting product with millions of users in over 150 countries, driven by our mission to transform the world through healthy eating - A remote-first setup: work 100% from home, join a co-working space or work abroad for several weeks per year - 30 vacation days to relax and recharge, plus 5 child sick days if your little one needs you - A focus-driven culture that values efficiency over long hours—no overtime expectations, and if it happens, you get that time back! - A high-impact environment where your work drives real change—short decision-making processes and no micromanagement - A team culture where ambition and balance go hand in hand, supported by strong connections—from our fully covered company retreat to team meetups and virtual coffee breaks - Tools and support to do your best work: MacBook, monitor and €1,000 annual learning budget, plus regular feedback and career development - A truly international team with English as our company language and a shared commitment to growth and well-being—supported by Sunday Supplements and Nilo Health ## DIVERSITY AND INCLUSION At Yazio, we believe that diversity fuels innovation. We are committed to fostering an inclusive environment where everyone, regardless of gender identity, race, religion, age, sexual orientation or ability, feels valued and empowered. We celebrate different perspectives and actively encourage individuals from all backgrounds to apply. READY TO JOIN US? Excited to take Yazio to the next level and help people worldwide lead healthier lives? We’d love to hear from you! Please send us: - Your CV in English - A few lines (or a short video if you prefer) about who you are and why you want to work at Yazio - Any additional materials that showcase your work (e.g., LinkedIn profile, portfolio) ## About Yazio ## Company Overview - **One-liner**: Yazio is a nutrition-focused mobile app that helps users track calories, macronutrients, and build healthy eating habits through a freemium subscription model. - **Entity Type**: Private (Bootstrapped) - **Headquarters**: Erfurt, Germany - **Founded**: 2014 - **Founders**: Sebastian Weber & Florian Weißenstein ## Core Business - **Primary industry**: Digital Health & Nutrition (Consumer Wellness) - **Target customers**: B2C (individuals focused on weight loss, muscle building, or general healthy eating) - **Mission**: "Create the most engaging nutrition experience. Turn healthy habits into a source of joy. Help people sustain positive change every day." [yazio.com](https://www.yazio.com/en/about-us) ## Products & Services - **Yazio App (Free Version)**: A mobile app (iOS & Android) offering calorie and macronutrient tracking, a barcode scanner, basic food database, and activity tracking. Available in 20+ languages across 150+ countries. [yazio.com](https://www.yazio.com/en) - **Yazio Pro (Subscription)**: Paid tier (3 or 12-month subscription) unlocking features including an innovative AI food scanner, smart food ratings, an ever-growing recipe database (3,000+ in-house recipes), detailed statistics and analysis, a variety of intermittent fasting trackers, and advanced meal planning. [yazio.com](https://www.yazio.com/en/about-us) - **AI Food Scanner**: A feature added in June 2025 that uses artificial intelligence to identify food items and estimate nutritional content from a photo. [factsheet PDF](https://filecontent.yazio.com/press/factsheet-yazio-en.pdf) ## Market Standing - **Valuation/Market Cap**: Not publicly available (private, bootstrapped company) - **Total Funding**: Not publicly available (appears to be entirely bootstrapped; no external funding rounds found) - **Key Metric**: Over **100 million total users** (as of May 2025), with a strong presence in 150+ countries. [factsheet PDF](https://filecontent.yazio.com/press/factsheet-yazio-en.pdf) - **Notable Investors/Partners**: No external investors disclosed. The company is fully founded and owned by its co-founders. - **Growth Signals**: - Reached 100 million users in May 2025, up from 50 million in December 2020. - Team grew to 120+ employees in December 2025, with 100 employees reached in February 2025. - Launched AI food tracking feature in June 2025. - Completed a brand rebrand in October 2025. - Ranked #1 nutrition app in Europe as of 2019, maintaining a top-tier position. ## Competitive Advantages - **Massive User Base & Data Moat**: With over 100 million users, the app has accumulated a vast database of recipes, nutritional profiles, and user preference data that is difficult for new entrants to replicate. - **AI-Powered Innovation**: The recent addition of an AI food scanner positions the app at the cutting edge of consumer nutrition tech, differentiating it from simpler calorie counters. - **Freemium Model with High Conversion Potential**: The free version serves as a powerful funnel, and the Pro subscription offers deep features (fasting trackers, extensive recipes) that drive strong retention. - **Bootstrapped Independence**: Without external investor pressure, the company can focus on long-term product quality and user experience rather than short-term growth hacks. - **In-House Content Engine**: A team dedicated to creating 3,000+ proprietary recipes ensures a consistent, high-quality, and unique content library that rivals competitor aggregations. ## Strategic Focus - **AI Integration**: Deepening the use of artificial intelligence across the app (scanning, recommendations, analysis) to streamline user experience and enhance personalization. [factsheet PDF](https://filecontent.yazio.com/press/factsheet-yazio-en.pdf) - **Global Expansion**: Continuing localization efforts to serve the 150+ countries already reached, with a focus on cultural customization of recipes and dietary tracking. - **Engagement Over Fads**: Moving beyond simple weight loss to support sustainable healthy habits, building features for muscle building, general wellness, and long-term adherence. - **Product Depth**: Expanding the Pro feature set to make the subscription more valuable, potentially adding more advanced health tracking integrations. ## Why Work Here - **Remote-First Culture**: Yazio is a remote-first company with team members spread across Germany, Spain, Portugal, and the U.K. Core hours are only 11:00 a.m. to 3:00 p.m. CET daily. [yazio.com](https://www.yazio.com/en/jobs) - **Global & Diverse Team**: A team of over 120 people representing 32 different nationalities. [factsheet PDF](https://filecontent.yazio.com/press/factsheet-yazio-en.pdf) - **Strong Perks**: - State-of-the-art tech equipment (MacBook, monitor, etc.) - Budget for a co-working space - Annual learning budget for personal and professional development - Annual 4-day company retreat (hiking, yoga, outdoor cooking) and team Department Days - No overtime culture (hours credited if overtime is needed) - Ability to work abroad from within the EU for up to 60 days. - **Engineering & Culture Focus**: Tools include Slack, Google Meet, and Notion. Emphasis on proactive, written communication. Annual retreats, virtual lunches, and "Donut Dates" (random coffee pairings) help maintain team cohesion. - **Career Growth**: A structured interview process (Trial Day), clear onboarding with two contacts (team lead + people manager), and a dynamic team environment where individual contributions are highly visible. ## Sources 1. [Yazio About Us](https://www.yazio.com/en/about-us) 2. [Yazio Jobs & Careers](https://www.yazio.com/en/jobs) 3. [Yazio Factsheet December 2025 (PDF)](https://filecontent.yazio.com/press/factsheet-yazio-en.pdf) 4. [Yazio Main Website](https://www.yazio.com/en) 5. [Built In - YAZIO GmbH Profile](https://builtin.com/company/yazio-gmbh) ## Other roles at Yazio - [Product Analytics Team Lead](https://feeny.ai/job/product-analytics-team-lead-yazio-berlin-pmgt2nx5xqww) — Berlin, Germany - [B2B Partnerships & Influencer Marketing Manager](https://feeny.ai/job/b2b-partnerships-influencer-marketing-manager-yazio-berlin-94zk498aeg89) — Berlin, Germany - [(Senior) Controller](https://feeny.ai/job/senior-controller-yazio-berlin-mxj05ccjmc52) — Berlin, Germany - [Senior Mobile Engineer (Food Tracking)](https://feeny.ai/job/senior-mobile-engineer-food-tracking-yazio-berlin-tpmzm9zyja0k) — Berlin, Germany - [Senior Mobile Engineer (KMP)](https://feeny.ai/job/senior-mobile-engineer-kmp-yazio-berlin-wj04g4hzg5wy) — Berlin, Germany - [Performance Marketing Manager](https://feeny.ai/job/performance-marketing-manager-mural-united-states-279qxy6zsb6g) — United States - [Performance Marketing Manager](https://feeny.ai/job/performance-marketing-manager-the-economist-group-new-york-t2dq4vayqcws) — New York, NY - [Performance Marketing Manager](https://feeny.ai/job/performance-marketing-manager-salmon-group-georgia-ssvxx2cfywf3) — Georgia - [Performance Marketing Manager](https://feeny.ai/job/performance-marketing-manager-found-remote-hgdkz7k69a3w) - [Performance Marketing Manager](https://feeny.ai/job/performance-marketing-manager-airgarage-remote-9tn24pytt338)