--- title: 'Performance Marketing (Paid Media), China at Airwallex' canonical: 'https://feeny.ai/job/performance-marketing-paid-media-china-airwallex-shanghai-z6sffhy630wv' type: 'job' last_seen: '2026-09-23' --- # Performance Marketing (Paid Media), China at Airwallex - **Company:** [Airwallex](https://feeny.ai/companies/airwallex) - **Location:** Shanghai, China - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-03-10 - **Last confirmed live:** 2026-09-23 - **Apply:** https://jobs.ashbyhq.com/airwallex/d64c46a2-bd46-497d-857a-ac81804cca95/application **Skills:** Performance Marketing, Demand Generation, Growth Marketing, B2B Marketing, SaaS Marketing, FinTech Marketing, Enterprise Technology Marketing, China Digital Platforms, Baidu, Tencent, WeChat, ByteDance, Alibaba, Multi-touch Attribution, Funnel Analytics, ROI Modeling, Marketing Operations Integration, CRM Integration, Mandarin, English > Own the strategy, execution, and optimization of data-driven, full-funnel demand generation across China's digital ecosystem. Lead paid acquisition, ABM activation, and lifecycle programs across platforms like Tencent, ByteDance, and Alibaba to drive high-quality pipeline and revenue growth for SMB, Mid-Market, and... ## Job description ## About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and [operating principles](https://www.airwallex.com/us/operating-principles). You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. ## About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. ## What you’ll do As Manager, Performance Marketing for China, you will own the strategy, execution, and optimization of data-driven, full-funnel demand generation across China’s unique digital ecosystem. You will lead paid acquisition, ABM activation, and lifecycle performance programs across platforms such as Tencent, ByteDance, Baidu, Alibaba, and professional networks, driving high-quality pipeline and revenue growth for SMB, Mid-Market, and Enterprise segments. This role is built for a hands-on performance leader who understands the China media and data landscape, thrives in experimentation, and partners deeply with Marketing Operations, Sales, and Regional GTM teams to ensure campaigns are measurable, scalable, and optimized for pipeline impact — not just lead volume. Responsibilities: - Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs aligned to regional and global GTM priorities. - Build and manage quarterly and monthly media plans, budgets, and forecasts tied to pipeline coverage and revenue targets. - Translate global positioning and campaigns into China-localized growth programs that resonate with regional segments, industries, and buyer personas. - Lead end-to-end campaign execution across Baidu (search & display), Tencent (WeChat, WeCom, Tencent Ads), ByteDance (Douyin, Toutiao), Alibaba ecosystem, and professional/B2B platforms. - Own platform relationships, optimization roadmaps, and beta/whitelist opportunities. - Manage agencies and vendors to ensure best-in-class bidding, targeting, creative testing, and reporting. - Partner with Marketing Operations to design and execute China-specific lead capture, scoring, and routing frameworks integrated with CRM and global data systems. - Support ABM and key-account programs through account targeting, intent data activation, and opportunity influence tracking. - Optimize form strategy, progressive profiling, and conversion flows to balance CPL efficiency with lead quality and account fit. - Own end-to-end performance reporting from first touch through SQL, Opportunity, and revenue contribution. - Partner with Marketing Ops to implement UTM governance, platform tagging, and privacy-compliant tracking across China domains and channels. - Develop dashboards and insights on CPL, CAC, pipeline velocity, win rate, and ROI by channel, segment, and region. - Design and run A/B and multivariate tests across creatives, landing pages, bidding strategies, audience segments, and messaging. - Ensure campaigns and data practices align with China data privacy, hosting, and advertising regulations. - Partner with Legal, IT, and Marketing Ops on consent frameworks, data residency, and platform compliance. - Maintain brand and messaging alignment with global standards while enabling China-market relevance and speed. - Partner with Sales, SDRs, RevOps, Product Marketing, and Regional Leadership to align demand programs with pipeline priorities and account strategies. - Serve as the China performance marketing SME for global GTM planning, forecasting, and quarterly business reviews. - Mentor junior marketers and agency partners on performance best practices and experimentation culture. ## Who you are We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory. Minimum qualifications: - 5+ years of experience in performance marketing, demand generation, or growth marketing in B2B, SaaS, FinTech, or enterprise technology environments. - Deep hands-on expertise with China digital platforms (Baidu, Tencent/WeChat, ByteDance/Douyin, Alibaba ecosystem). - Proven experience driving pipeline and revenue outcomes from paid media and ABM programs. - Strong analytical skills with experience in multi-touch attribution, funnel analytics, and ROI modeling. - Experience working closely with Marketing Operations and Sales teams on lead management and CRM integration. - Fluent in Mandarin and English (written and verbal). Preferred qualifications: - Experience scaling enterprise and upmarket GTM programs in Greater China. - Familiarity with data residency and cross-border data transfer requirements. - Experience managing multi-million RMB media budgets. - Prior agency management or in-house/agency hybrid leadership experience. Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @[airwallex.com](http://airwallex.com) email address. Please apply only through [careers.airwallex.com](http://careers.airwallex.com) or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. ## Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. ## About Airwallex ## Company Overview - **One-liner**: Airwallex is a financial technology company building a unified global payments and banking platform that helps businesses manage cross-border payments, treasury, spend, and financial operations through proprietary infrastructure, software, and AI. - **Entity Type**: Private (Series G) - **Headquarters**: Dual headquarters in Singapore and San Francisco, USA; founded in Melbourne, Australia - **Founded**: 2015 - **Founders**: Jack Zhang (CEO), Lucy Liu, Max Li, Xijing Dai, and Ron Li ## Core Business - Primary industry: Financial Services / Payments / Fintech Infrastructure - Target customers: B2B, primarily serving SMBs, scaling enterprises, digital platforms, and marketplaces globally - Mission or purpose statement: "Build the future of global banking" — they aim to replace legacy, fragmented banking systems with a borderless, intelligent, real-time financial operating system for modern businesses. ## Products & Services - **[Business Accounts]**: Multi-currency global accounts to receive, hold, and manage funds in 20+ currencies, with local account details for key markets. - **[Payments]**: Global payment acceptance via 160+ local payment methods, low-code checkout, and programmatic payout capabilities to 200+ countries. - **[Spend / Corporate Cards]**: Multi-currency corporate and employee cards with customisable spend controls, designed for global teams. - **[Expense Management]**: A platform to track, control, and reconcile global business expenses, including employee reimbursements. - **[Billing & Subscription Management]**: A billing platform for usage-based and subscription pricing models, supporting AI companies and complex revenue workflows. - **[Platform APIs]**: API-first infrastructure enabling businesses to embed financial services (accounts, payments, FX, card issuing) into their own products. - **[FX & Treasury]**: Interbank foreign exchange rates and tools to intelligently manage currency risk across markets. ## Market Standing - **Valuation**: US$11 billion (latest valuation in 2025, following a fresh investment round). - **Key Metric**: US$1.8 billion in total funding raised; Annual Recurring Revenue (ARR) surpassed US$1 billion by 2025. - **Notable Investors/Partners**: Series G investors include prominent global venture capital firms (specific names not listed in source but backed by top-tier VCs); serves over 200,000 businesses including TikTok, Brex, Rippling, Navan, Qantas, and SHEIN. - **Growth Signals**: - US$287 billion in global payments processed (USD). - 92% of transfers settled same-day, 50% processed instantly. - Over 85 financial licenses and registrations globally. - Team of ~2,300 people across 27 offices internationally. - Dual-headquarters model (Singapore + San Francisco) adopted in 2025 to support next phase of growth. ## Competitive Advantages - Proprietary, API-first infrastructure built from scratch (not riding legacy banking rails), enabling faster, cheaper, and more transparent cross-border transactions. - Unified platform combining banking, payments, spend management, billing, and FX — reducing the need for multiple vendors. - Deep AI integration across the platform to automate financial operations and provide intelligent insights. - Extensive regulatory licensing (85+ licenses) across major markets, creating a high barrier to entry. - Strong network effects: serves both direct businesses and platforms/marketplaces that embed Airwallex into their offerings. ## Strategic Focus - Continue scaling the platform to support the rapid growth of AI-native companies and usage-based business models (highlighted by the launch of their global billing platform). - Expand the dual-headquarters presence to tap into the largest tech talent markets (San Francisco and Singapore). - Invest heavily in AI to build "interconnected, intelligent financial systems where money, data, and decisions move together." - Deepen product capabilities to automate financial operations end-to-end for global businesses. ## Why Work Here - High-growth, ambitious environment: described as "the most ambitious work of your career" by the company; founded in 2015 and already processing $287B in payments. - Global impact and scale: work on infrastructure used by 200,000+ businesses, from startups to enterprises like TikTok and SHEIN. - Hybrid/office culture: 27 offices globally (Melbourne, Singapore, San Francisco, London, Shanghai, Amsterdam, and more) offering opportunities to work across teams and locations. - Engineering-driven culture: heavy emphasis on building proprietary technology, AI, and developer-first products. - Notable perks: opportunity to work on a modern financial stack, exposure to cutting-edge AI/Fintech intersection, and a diverse, international team of "2,200 of the brightest and most innovative people in tech." ## Sources 1. [airwallex.com - Who We Are](https://www.airwallex.com/en-eu/who-we-are) 2. [airwallex.com - Global Platform](https://www.airwallex.com/global) 3. [careers.airwallex.com](https://careers.airwallex.com/) 4. [LinkedIn - Airwallex](https://www.linkedin.com/company/airwallex) 5. [jobs.ashbyhq.com - Airwallex](https://jobs.ashbyhq.com/airwallex) ## Other roles at Airwallex - [Account Manager, SME & Growth](https://feeny.ai/job/account-manager-sme-growth-airwallex-paris-67artx8d2md2) — Paris, France - [Manager, Revenue Strategy & Enablement, Americas](https://feeny.ai/job/manager-revenue-strategy-enablement-americas-airwallex-united-states-new-york-ny-2cmqbe3y8ywg) — United States / New York, NY - [Director, Channel Partnerships, SME & Growth, Americas](https://feeny.ai/job/director-channel-partnerships-sme-growth-americas-airwallex-mexico-city-f6vywapfd8tb) — Mexico City, Mexico - [Sales Development Representative, SME & Growth](https://feeny.ai/job/sales-development-representative-sme-growth-airwallex-mexico-city-bqfhmdyy1a88) — Mexico City, Mexico - [Senior Product Sales, Billing](https://feeny.ai/job/senior-product-sales-billing-airwallex-united-states-san-francisco-ca-g432epphzkty) — United States / San Francisco, CA - [Manager, Revenue Strategy & Operations (SEA)](https://feeny.ai/job/manager-revenue-strategy-operations-sea-airwallex-singapore-3pwgvavfjr52) — Singapore - [Account Manager, Enterprise](https://feeny.ai/job/account-manager-enterprise-airwallex-shanghai-7rapy17erkrj) — Shanghai, China - [Senior Account Manager, Mid-Market](https://feeny.ai/job/senior-account-manager-mid-market-airwallex-london-epzcdt5m6s96) — London, United Kingdom - [Senior Customer Success Manager, Enterprise](https://feeny.ai/job/senior-customer-success-manager-enterprise-airwallex-singapore-saq6wz6wbcfm) — Singapore - [Customer Success Manager, Enterprise](https://feeny.ai/job/customer-success-manager-enterprise-airwallex-singapore-3t86g6jyskn3) — Singapore