---
title: 'Performance Marketing Specialist at Emma – The Sleep Company'
canonical: 'https://feeny.ai/job/performance-marketing-specialist-emma-the-sleep-company-frankfurt-0ga0kykstz38'
type: 'job'
last_seen: '2026-11-08'
---

# Performance Marketing Specialist at Emma – The Sleep Company

- **Company:** Emma – The Sleep Company
- **Location:** Frankfurt, Germany
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.lever.co/emma-sleep/a35d2561-9157-4d1d-9fe1-4bf1d616c577

## Job description

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us?

## About The Role

We are looking for a Performance Marketing Manager to drive online revenue growth for Emma's EU Ecommerce team. You will be responsible for owning paid channels campaigns end to end, so that every euro invested delivers a measurable return. You'll work closely with key stakeholders, ranging from Global Performance Marketing and Creative Marketing to Brand Marketing and the different EU Ecommerce country teams.

## What You'll Do

- Own paid campaigns across Paid Search, Paid Social, Affiliates, Influencer, CRM and TV (linear and CTV), from strategy through execution to continuous optimization.
- Run A/B tests across creatives, audiences and landing pages, and turn the results into repeatable playbooks that raise performance across your channels and your market.
- Stay ahead of platform changes, algorithm updates and market trends, and proactively bring new tools, tactics and opportunities to the team.
- Define and drive performance targets such as ROAS, CPA and conversion rate, and turn data from attribution tools and in-house dashboards into clear strategic decisions.
- Own your revenue target and deliver local, regional or global projects on time, becoming the go-to expert for the channels you own.
- Collaborate with global performance and creative teams on ad messaging, budget allocation and channel mix to maximize return on every euro invested.
- Partner with Sales to drive commercial performance across products and categories in your market, aligning campaign plans with commercial priorities.

Who We're Looking For

- You have a Bachelor's or Master's degree in Marketing, Finance, Business Administration or Engineering, which gives you a solid base for data-driven decisions.
- You have 3+ years of relevant in-house experience in B2C Ecommerce, ideally in FMCG, consumer goods or online services, with ownership of paid performance channels.
- You bring strong analytical skills and a strategic understanding of paid channels, turning performance data into decisions that grow revenue and improve ROAS.
- You have project management experience, having delivered local, regional or global projects on time while aligning multiple stakeholders along the way.
- You are proactive and self-reflective: you bring ideas instead of waiting for tasks, take feedback well and own your channels with autonomy.
- You collaborate well and communicate in a structured way, building a strong network across teams, agencies and partners to deliver shared results.
- You are fluent in English and German.

## What We Offer

- The opportunity to create real impact, take ownership and accountability, and drive meaningful change.
- Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.
- A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.
- A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.
- 25 vacation days per year, with 1 extra day per year worked (until a limit of 30 days per year).
- A flexible hybrid setup with up to 22 remote days per quarter, and offices in Gutleutviertel - Frankfurt.

Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

## About Emma – The Sleep Company

## Company Overview
- **One-liner**: Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, designing and selling mattresses and sleep accessories in over 35 countries.
- **Entity Type**: Private (backed by FRANZ HANIEL & CIE. GMBH; one prior funding round)
- **Headquarters**: Frankfurt am Main, Germany
- **Founded**: 2015
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industry**: Retail / Consumer Sleep Products (D2C)
- **Target customers**: B2C – end consumers looking for better sleep comfort
- **Mission**: “Enhance people's sleep” and “Awaken your best every day” through innovative sleep products.

## Products & Services
- **Emma Mattress (Original & Hybrid)**: Multi-layer foam and hybrid mattresses featuring proprietary AirGrid lattice technology for breathability, pressure relief, and support. Sold with a 100‑day free trial.
- **Pillows, Mattress Toppers & Bedding**: Complementary sleep comfort products.
- **Physical Retail Stores**: 25+ stores across Europe offering in‑person tryouts.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual revenue of $500M+ (LinkedIn estimate)
- **Notable Investors/Partners**: Parent company is FRANZ HANIEL & CIE. GMBH, a German industrial group.
- **Growth Signals**:
  - Headcount of 1,002 employees (+9.4% YoY as of 2025)
  - Operations in 20+ countries with 4 global offices (Frankfurt, Lisbon, Manila, Mexico City)
  - 1.5 million mattresses sold in 2020; now available in 35+ countries
  - Transitioning from e‑commerce into sleep tech

## Competitive Advantages
- **Proprietary AirGrid Technology**: A lattice structure that combines memory‑foam pressure relief with enhanced breathability and responsiveness.
- **Strong Brand Recognition**: Recommended by leading consumer associations in EMEA, APAC, and the Americas.
- **Test‑and‑Learn Culture**: Data‑driven, hypothesis‑led execution that allows rapid iteration.
- **Global Direct‑to‑Consumer Model**: Vertical integration from design to delivery, bypassing traditional retail mark‑ups.

## Strategic Focus
- **Sleep Tech Expansion**: Moving beyond mattresses into technology‑driven sleep solutions (careers page lists “Transform sleep through tech” as a key area).
- **Offline Retail Growth**: Expanding physical store presence across Europe to complement online sales.
- **International Scaling**: Continued market entry (e.g., Taiwan & Hong Kong) and deepening local operations.

## Why Work Here
- **Culture**: “Start‑up heart with corporate power” – high ownership, bias for action, data‑informed decision making.
- **Hybrid & Flexibility**: Office‑first with up to 40% home office (22 home office days per quarter), flexible hours, pet policy in EU & Mexico offices.
- **Learning & Growth**: 70-20-10 model (70% hands‑on, 20% mentorship/coaching, 10% workshops). Access to 40+ mentors, 300+ self‑paced courses, and above‑benchmark coaching investment.
- **Diverse Community**: 900+ employees from 70+ nationalities, offices across 3 continents.
- **Compensation & Rating**: LinkedIn rating 3.4/5 (982 reviews) – strengths in work‑life balance (3.5) and culture (3.3), compensation rated lower (2.9).

## Sources
1. [team.emma-sleep.com](https://team.emma-sleep.com/about-emma)
2. [jobs.lever.co](https://jobs.lever.co/emma-sleep)
3. [team.emma-sleep.com](https://team.emma-sleep.com/life-at-emma)
4. [teams.emma-sleep.com](https://teams.emma-sleep.com/)
5. [linkedin.com](https://de.linkedin.com/company/lifeatemma)

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