---
title: 'Performance Marketing Specialist at Kogan.com'
canonical: 'https://feeny.ai/job/performance-marketing-specialist-kogan-com-south-melbourne-enenvkqdqbzv'
type: 'job'
last_seen: '2026-09-10'
---

# Performance Marketing Specialist at Kogan.com

- **Company:** Kogan.com
- **Location:** South Melbourne, Victoria
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/kogan/857f3cf6-861c-4a47-9e5e-368e1639503d

## Job description

Do you live and breathe paid social, from campaign architecture to creative testing to performance reporting? At Kogan.com, we're looking for a Paid Social Specialist to own our paid social strategy end to end — planning, executing, and optimising campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn. Reporting to the Head of Loyalty and Performance Marketing, this is a hands-on role for someone with deep Meta expertise and strong analytical instincts, ready to make an impact at a fast-growing Australian eCommerce brand.

In this role you'll be responsible for:

- Own and execute paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn, aligned to business goals and the promotional calendar.
- Act as our in-house Meta advertising expert, owning campaign architecture, audience strategy, and creative best practice while staying ahead of platform updates.
- Build and manage audience strategies — custom audiences, lookalikes, retargeting, and exclusions — plus product catalogue and dynamic shopping campaigns.
- Own campaign budgets and pacing, optimising spend across platforms to maximise ROAS.
- Turn performance data into clear insights and recommendations, reporting regularly to senior management.
- Brief and collaborate with the design team on creative, testing and iterating to keep assets fresh and on-offer.
- Guide a Performance Marketing Coordinator on day-to-day execution, while working cross-functionally with Creative, IT, and DevOps.

To be successful in this role, you should be:

- Degree qualified in Marketing, Business, Communications, or a related field.
- Proven experience managing paid social campaigns end to end, with strong hands-on expertise in Meta advertising.
- Working knowledge of other paid social platforms such as TikTok, Pinterest, Snapchat, or LinkedIn.
- Strong analytical skills, with the ability to turn data into actionable recommendations.
- Experience managing budgets and pacing spend to hit performance targets.
- Excellent communication and presentation skills, comfortable sharing insights with senior stakeholders.
- The ability to juggle multiple campaigns and priorities without dropping quality or deadlines.
- Comfortable juggling multiple campaigns and deadlines, while maintaining high standards and attention to detail.
- Adept at managing marketing budgets and forecasting ROI across channels.
- An excellent communicator, confident in presenting insights and strategies to senior stakeholders including C-suite executives.
- A proactive team leader with experience mentoring others while also being hands-on in delivery.
- Always curious and innovative, ready to test, learn, and push boundaries to uncover growth opportunities.
- Excited by a dynamic, entrepreneurial environment where your work drives measurable business outcomes.

Why Kogan.com?

- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
- Your role has a lot of ownership, autonomy and little red tape
- You’ll be empowered to achieve positive outcomes and your work will have a real impact
- You’ll be at the forefront of the eCommerce industry  with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!

To apply

Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business.

Hot tip, generic Cover Letters won’t cut it here! Stand out with an application that shows a deep knowledge of the Kogan.com business and how we operate, to allow yours to be looked upon more favourably.

Innovative thinking got our business to where it is now, so it makes sense that we look for like-minded problem solvers! As a first step to our process, all new candidates will be sent testing, so be sure to keep an eye out for it!

## About Us

We’re Kogan.com, Pioneers of eCommerce in Australia.

At Kogan.com we offer rewarding careers, where you build your skills, are mentored by the best in the industry and get to share your expert knowledge in an innovative Company where your ideas and opinions count. You get to solve really important challenges to drive eCommerce’s future,  and get to do it with a great team culture and benefits!

Join Kogan.com to master your craft, do your best work, make a real difference and work with the best.  At Kogan.com, your work will have an immediate impact on transforming the Australian and New Zealand retail environment.

Heads up! Kogan.com is a fast-paced business - our vacancy close dates are subject to change. We will assess applications as they are received, so don't wait to apply! All new Kogan.com team members are required to undergo a National Police Record check and must have full-time Australian working rights

## About Kogan.com

## Company Overview
- **One-liner**: Kogan.com is a vertically integrated Australian eCommerce company that offers a wide range of products and services, positioning itself as the largest pure play online retailer in Australia and New Zealand.
- **Entity Type**: Public (ASX: KGN)
- **Headquarters**: Melbourne, Australia (implied by Australian operations; exact city not specified in sources)
- **Founded**: 2006
- **Founders**: Ruslan Kogan (widely known as founder, though not explicitly stated in provided sources)

## Core Business
- **Primary Industry**: E-commerce / Online Retail
- **Target Customers**: B2C (consumers across Australia and New Zealand), with a marketplace model also serving sellers (B2B)
- **Mission/Purpose**: To make the most in-demand products and services more affordable and accessible. [careers.kogan.com](https://careers.kogan.com/)

## Products & Services
- **Kogan Retail**: Flagship online store (kogan.com) plus other retail brands: DickSmith.com.au, MattBlatt.com.au, Brosa, and Mighty Ape. Offers millions of products across electronics, furniture, appliances, and more.
- **Kogan Marketplace**: Curated platform allowing third-party sellers and distributors to access Kogan’s customer community, with an Advertising Platform for seller promotion. [annual report](https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02857866-3A651639)
- **Kogan Mobile**: Mobile virtual network operator (MVNO) in partnership with TPG.
- **Kogan Travel**: Online travel booking service.
- **Kogan Energy**: Energy retail services.
- **Kogan Internet**: Broadband internet services.
- **Kogan Insurance**: Insurance products in partnership with NAB.
- **Kogan FIRST**: Subscription membership offering exclusive deals, discounts, and rewards. Over 502,000 subscribers as of June 2024. [annual report](https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02857866-3A651639)

## Market Standing
- **Valuation/Market Cap**: Not publicly available from provided sources (public company; real-time market cap can be obtained from ASX, but not included in search results)
- **Annual Revenue**: $488.1 million (reported by LinkedIn, likely fiscal year data) [linkedin.com](https://linkedin.com/company/kogan)
- **Key Metric (Private)**: N/A (public company)
- **Notable Investors/Partners**: TPG (for Kogan Mobile), NAB (for Kogan Insurance). No funding round data (public company).
- **Growth Signals**: Expansion into services (energy, internet, insurance); launch of Advertising Platform for Marketplace sellers; 2.6 million active customers and 502,000+ Kogan FIRST subscribers as of June 2024. [annual report](https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02857866-3A651639)

## Competitive Advantages
- **Vertically Integrated Model**: Combines technology, data analytics, sourcing, and logistics to control the value chain and offer competitive pricing.
- **Exclusive Brands**: Market-leading private label capabilities that complement third-party brands.
- **Data-Driven Culture**: Heavily analytical approach to product selection, pricing, and customer experience, as reflected in hiring and operational processes. [careers.kogan.com/how-we-hire](https://careers.kogan.com/how-we-hire)
- **Scalable Platform**: Marketplace and advertising platform create additional revenue streams and network effects.

## Strategic Focus
- **Service Portfolio Expansion**: Continuing to add everyday essential services (mobile, travel, energy, internet, insurance) to increase customer lifetime value.
- **Marketplace & Advertising Growth**: Scaling the curated marketplace and advertising platform to attract more sellers and drive incremental sales.
- **Customer Base Growth**: Growing Kogan FIRST membership and active customer count through data-driven marketing and value proposition.

## Why Work Here
- **Culture**: Data-driven, analytical, and problem-solving environment. Emphasis on logical thinking and continuous improvement. [careers.kogan.com](https://careers.kogan.com/)
- **Work-Life Balance**: Flexible working arrangements available.
- **Perks & Benefits**:
  - Exclusive discounts on Kogan products
  - Free Kogan FIRST membership
  - Health & wellness benefits (free yoga, Pilates, event participation)
  - Career development opportunities and professional learning budget
  - Team referral program with generous bonuses
  - Community engagement and volunteering opportunities
  - Performance and loyalty awards
- **Office Environment**: Office-based with pop-up food trucks, pool table, and table tennis. *Note: The company does not offer remote-only/virtual positions.* [careers.kogan.com/how-we-hire](https://careers.kogan.com/how-we-hire)
- **Hiring Process**: Analytical testing (for all candidates), psychometric and technical testing for some roles; two-stage behavioral interviews; cover letter required. Equal opportunity employer.

## Sources
1. [careers.kogan.com](https://careers.kogan.com/)
2. [linkedin.com/company/kogan](https://linkedin.com/company/kogan)
3. [jobs.lever.co/kogan](https://jobs.lever.co/kogan)
4. [Annual Report (FY2024)](https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02857866-3A651639)
5. [careers.kogan.com/how-we-hire](https://careers.kogan.com/how-we-hire)

## Other roles at Kogan.com

- [Graphic Designer](https://feeny.ai/job/graphic-designer-kogan-com-south-melbourne-4nh15hrh0b2v) — South Melbourne, Victoria
- [Online Merchandising Lead](https://feeny.ai/job/online-merchandising-lead-kogan-com-south-melbourne-a3bnzd5vgqzw) — South Melbourne, Victoria
- [Performance Marketing Coordinator](https://feeny.ai/job/performance-marketing-coordinator-kogan-com-south-melbourne-8aham5cgtnsj) — South Melbourne, Victoria
- [Logistics Specialist](https://feeny.ai/job/logistics-specialist-kogan-com-south-melbourne-gjh465qcc0y1) — South Melbourne, Victoria
- [CRM Coordinator](https://feeny.ai/job/crm-coordinator-kogan-com-south-melbourne-8kbjwe76hmv0) — South Melbourne, Victoria
- [Senior AI Engineer](https://feeny.ai/job/senior-ai-engineer-kogan-com-south-melbourne-gb8byaa7764b) — South Melbourne, Victoria
- [ML Engineer](https://feeny.ai/job/ml-engineer-kogan-com-south-melbourne-k9jhxd0kc425) — South Melbourne, Victoria
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