---
title: 'Performance Marketing Specialist, Mobile at Blockchain.com'
canonical: 'https://feeny.ai/job/performance-marketing-specialist-mobile-blockchain-com-paris-60pb1f7jgt4j'
type: 'job'
last_seen: '2026-09-07'
---

# Performance Marketing Specialist, Mobile at Blockchain.com

- **Company:** Blockchain.com
- **Location:** Paris, France
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/blockchain/jobs/8147277

## Job description

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are looking for a Performance Marketing Specialist (Mobile). You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.

## WHAT YOU WILL DO

- Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
- Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
- Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
- Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
- Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
- Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
- Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

## WHAT YOU WILL NEED

- 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
- Expert working knowledge of AppsFlyer.
- Proven success in ROAS-focused campaign optimization.
- Experience managing monthly budgets exceeding USD 300k.
- Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
- Fluency in professional and technical English.
- Experience in Crypto, Fintech or Gaming industries.

## NICE TO HAVE

- Familiarity with marketing products in the Cryptocurrency space.

## COMPENSATION & PERKS

- Unlimited vacation policy; work hard and take time when you need it.
- Unlimited books policy; order the technical resources you need or simply pick something up from our company library.
- Apple equipment.
- Full-time salary based on experience and meaningful equity in an industry-leading company.
- Role based in our Paris office, with a mandatory in-office presence four days per week
- Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.

You may contact our Data Protection Officer by email at dpo@blockchain.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.  Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the standard contractual clauses.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment.  Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.

## About Blockchain.com

## Company Overview
- **One-liner**: Blockchain.com is a leading cryptocurrency financial services company providing a blockchain explorer, wallet, brokerage, and institutional lending platform.
- **Entity Type**: Private (Series E funded)
- **Headquarters**: London, England, United Kingdom
- **Founded**: 2011
- **Founders**: Peter Smith, Benjamin Reeves, Nicolas Cary

## Core Business
- Primary industry: Cryptocurrency / Blockchain Financial Services
- Target customers: B2B (institutions, crypto-native companies, AI agents) and B2C (retail users)
- Mission statement: "Greater human economic freedom" — building the infrastructure for a new financial world that is faster, open, global, and permissionless.

## Products & Services
- **Blockchain Explorer**: The original Bitcoin blockchain explorer, a search engine for blockchain transactions.
- **Blockchain Wallet**: Self-custody cryptocurrency wallet, one of the most widely used in the world.
- **Blockchain Brokerage**: Retail cryptocurrency trading platform.
- **Institutional Markets**: Lending, trading, and data services for financial institutions.
- **API & Data Products**: Tools and analytics for developers and enterprises to build on crypto infrastructure.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Total funding of approximately $600 million (Series E of $110M led by Kingsway in 2023, plus earlier rounds); over $1.1 trillion in volume moved through the platform; 95+ million wallets created.
- **Notable Investors/Partners**: DST Global, Lightspeed Venture Partners, VY Capital, GV, Baillie Gifford, Lakestar, Eldridge, Kyle Bass, Access Industries, Moore Strategic Ventures, Rovida Advisors, Coinbase Ventures.
- **Growth Signals**: Expanding into Nigeria, Turkey, and European markets; opening a hub in Paris; building infrastructure for AI agents; 31+ million clients as of May 2023.

## Competitive Advantages
- First-mover brand (named after the technology itself) with over a decade in crypto.
- Comprehensive product suite covering retail, institutional, and developer needs.
- Massive user base and liquidity (28% of Bitcoin transactions once went through its wallet).
- Trusted by major financial institutions and compliant with international regulations.

## Strategic Focus
- Deepening infrastructure for the next era of finance, including support for autonomous AI agents.
- Expanding geographically (Africa, Latin America, Europe) and scaling regulatory compliance.
- Continuing to build a full-stack crypto platform across all market segments.

## Why Work Here
- **Culture**: Core values include relentless problem solving, building like an owner, being a team player, communicating with candor, and embracing an infinite mindset.
- **Perks**: Competitive salary, meaningful equity, crypto bonus, healthcare, paid family leave, equipment budget, unlimited vacation, hybrid working, and regular offsites.
- **Global team**: Offices in London, Buenos Aires, Paris, Dallas, New York, Singapore, and others; hybrid and remote flexibility.
- **Engineering focus**: Heavy investment in back-end, front-end, mobile, security, and site reliability engineering teams; opportunities across trading platforms, institutional products, and consumer apps.

## Sources
1. [blockchain.com/en/about](https://www.blockchain.com/en/about)
2. [blockchain.com/en](https://www.blockchain.com/en)
3. [blockchain.com/careers](https://www.blockchain.com/careers)
4. [wikipedia.org/wiki/Blockchain.com](https://en.wikipedia.org/wiki/Blockchain.com)
5. [job-boards.greenhouse.io/blockchain](http://job-boards.greenhouse.io/blockchain)

## Other roles at Blockchain.com

- [Compliance Analytics Associate](https://feeny.ai/job/compliance-analytics-associate-blockchain-com-buenos-aires-2312t8v6ajbh) — Buenos Aires, Argentina
- [Head of Consumer Operations](https://feeny.ai/job/head-of-consumer-operations-blockchain-com-london-xcergddy1y03) — London, United Kingdom
- [Performance Marketing Specialist, Mobile](https://feeny.ai/job/performance-marketing-specialist-mobile-blockchain-com-singapore-fhb3rfs62aex) — Singapore
- [Infrastructure Security Engineer](https://feeny.ai/job/infrastructure-security-engineer-blockchain-com-paris-cngh6cjwww3q) — Paris, France
- [Senior Product Security Engineer](https://feeny.ai/job/senior-product-security-engineer-blockchain-com-paris-4e6ah51mt1gy) — Paris, France
- [Security Engineer, Institutional Trading](https://feeny.ai/job/security-engineer-institutional-trading-blockchain-com-paris-vh2cjh3758wj) — Paris, France
- [Stock Plan Administrator](https://feeny.ai/job/stock-plan-administrator-blockchain-com-new-york-x2jamyxta5rs) — New York, NY
- [Country Manager and Wealth Lead, Singapore](https://feeny.ai/job/country-manager-and-wealth-lead-singapore-blockchain-com-singapore-fpgkw2z2ffy1) — Singapore
- [Head of Site Reliability Engineering (SRE)](https://feeny.ai/job/head-of-site-reliability-engineering-sre-blockchain-com-london-xgbx5n8g3q7z) — London, United Kingdom
- [Technical Lead, Lending & Savings](https://feeny.ai/job/technical-lead-lending-savings-blockchain-com-london-fnygs54rt5b8) — London, United Kingdom