---
title: 'Performance Marketing Specialist at Pinegames'
canonical: 'https://feeny.ai/job/performance-marketing-specialist-pinegames-istanbul-pm33v8qhncyn'
type: 'job'
last_seen: '2026-09-12'
---

# Performance Marketing Specialist at Pinegames

- **Company:** Pinegames
- **Location:** Istanbul, Turkey
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2024-05-22
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/pinegames/843034d4-85c5-477e-b6ff-4f0f998e8bbf

## Job description

We are looking for a passionate and experienced Performance Marketing Specialist to join our team. As a Performance Marketing Specialist at Pine Games, you will play a pivotal role in scaling our games globally, using both creative and data-driven strategies to reach millions of players.

At Pine Games, you'll be surrounded by exceptional teammates and work in a fast-paced environment that fosters collaboration, innovation, and creativity. If you thrive on challenging tasks and aim to make a significant impact, you could be the perfect fit!

What you’ll be doing:

- Manage and optimize marketing campaigns on various channels and ad networks
- Develop and execute data-driven user acquisition and retention strategies to drive growth for our games
- Test new strategies, campaigns and ad networks to ensure constant improvement of the UA process
- Collaborate with Marketing Artists to create high-performing creatives
- Stay up to date with industry trends and gather market intelligence

Desired skills and experiences:

- Bachelor’s degree in a relevant field from a reputable university
- Experience in a similar role, preferably in the gaming industry
- Strong analytical skills with the ability to analyze data to make data-driven decisions
- Strong knowledge of performance marketing channels and experience with tools such as Google Analytics, Appsflyer, or Adjust
- Good understanding of mobile gaming market trends, player preferences, and industry best practices
- Ability to thrive in a fast-paced, challenging work environment
- Being an excellent team player

## #LI-DNI

## About Pinegames

## Company Overview
- **One-liner**: Pine Games is a mobile gaming studio based in Istanbul that creates evergreen, IP-based casual puzzle games designed for long-term player engagement.
- **Entity Type**: Private (Pre-Seed stage)
- **Headquarters**: Istanbul, Turkey
- **Founded**: 2024
- **Founders**: Yankı Yağız Akpek (CEO), Burak Sarp (CTO), Yasin Yıldırım (Art Director)

## Core Business
- **Primary industry**: Mobile Gaming (Casual Puzzle Games)
- **Target customers**: B2C (mass-market mobile gamers, broad global audience)
- **Mission or purpose statement**: To create timeless and evergreen games that leave a lasting impact and bring joy to millions of players around the world [linkedin.com](https://linkedin.com/company/pinegames).

## Products & Services
Pine Games has announced a two-phase product strategy:
- **Initial Lean Puzzle Games**: A series of smaller, data-driven puzzle games to build a foundation and user base.
- **Flagship IP-Based Puzzle Games**: Premium, innovative puzzle games built around well-known intellectual properties (IPs), designed to tackle modern user acquisition challenges in a privacy-centric era.

## Market Standing
- **Valuation**: $10 million (at time of funding, January 2024) [gamesbeat.com](https://gamesbeat.com/pine-games-raises-2-25m-to-make-mobile-games-in-istanbul/)
- **Total Funding**: $2.25 million (Pre-Seed round closed January 16, 2024) [linkedin.com](https://linkedin.com/company/pinegames)
- **Key Metric (Employees)**: 21 employees as of late 2024 (+17.6% YoY growth) [linkedin.com](https://linkedin.com/company/pinegames)
- **Notable Investors**: 500 Emerging Europe (Lead), Laton Ventures (Lead), Mert Gür (Founder of Loop Games / Match 3D) [gamesbeat.com](https://gamesbeat.com/pine-games-raises-2-25m-to-make-mobile-games-in-istanbul/)
- **Growth Signals**: Rapid headcount growth (from 4 at founding to 21 in under a year), 5 active job postings as of late 2024, and a 400% year-over-year increase in hiring [linkedin.com](https://linkedin.com/company/pinegames).

## Competitive Advantages
- **Founding Team Pedigree**: Co-founders have experience at top-tier gaming companies, including **Peak Games** (acquired by Zynga), **Dream Games** (Royal Match), **Rovio** (Angry Birds), and **Trendyol** (Turkey's largest e-commerce decacorn) [gamesbeat.com](https://gamesbeat.com/pine-games-raises-2-25m-to-make-mobile-games-in-istanbul/).
- **IP-First Strategy**: Securing rights to well-known intellectual properties to lower user acquisition costs and stand out in a crowded mobile gaming market.
- **Strong Investor Backing**: Backed by specialized gaming VCs and a successful gaming founder, providing both capital and deep industry expertise.
- **Lean & Focused Culture**: Explicit focus on "smart decisions and high-quality execution" over raw volume, aiming for sustainable, long-lasting games [gamesbeat.com](https://gamesbeat.com/pine-games-raises-2-25m-to-make-mobile-games-in-istanbul/).

## Strategic Focus
- **Current priorities**: Launching the first wave of lean puzzle games while simultaneously developing the flagship IP-based titles. Scaling the team strategically (aiming for 15+ people in early 2024, now at 21).
- **Direction for growth**: Becoming a major player in the casual puzzle segment by combining premium IP with high-quality execution.

## Why Work Here
- **Culture**: Described as a passionate, creative, and collaborative team environment focused on building "timeless" games. The company emphasizes a meritocratic, execution-focused culture [pinegames.com](https://www.pinegames.com/careers).
- **Work Policy**: On-site. All roles are based at the headquarters in Kadıköy, Istanbul, Turkey [builtin.com](https://builtin.com/company/pine-games) [pinegames.com](https://www.pinegames.com/careers).
- **Notable Perks & Environment**: Opportunity to work under a founding team with a proven track record of building hit games. The company is in a high-growth phase, offering significant ownership and impact for early employees.
- **Engineering/Creative Culture**: Tech stack includes Unity, C#, Python, Adobe Suite, and analytics tools like AppsFlyer, Google Analytics, and Looker. The team is split with 40% in Design, 30% in Technical roles, giving creative talent a strong voice [linkedin.com](https://linkedin.com/company/pinegames).

## Sources
1. [pinegames.com/careers](https://www.pinegames.com/careers)
2. [linkedin.com/company/pinegames](https://linkedin.com/company/pinegames)
3. [builtin.com/company/pine-games](https://builtin.com/company/pine-games)
4. [gamesbeat.com/pine-games-raises-2-25m-to-make-mobile-games-in-istanbul/](https://gamesbeat.com/pine-games-raises-2-25m-to-make-mobile-games-in-istanbul/)
5. [jobless.dev/companies/pinegames](https://www.jobless.dev/companies/pinegames)

## Other roles at Pinegames

- [Marketing Artist](https://feeny.ai/job/marketing-artist-pinegames-istanbul-7hwnqmw77me2) — Istanbul, Turkey
- [Product Manager](https://feeny.ai/job/product-manager-pinegames-istanbul-ey3j27fqzg7t) — Istanbul, Turkey
- [Backend Engineer](https://feeny.ai/job/backend-engineer-pinegames-istanbul-w49qakee63bf) — Istanbul, Turkey
- [UI Artist](https://feeny.ai/job/ui-artist-pinegames-istanbul-hhhch98ca8gh) — Istanbul, Turkey
- [Illustrator](https://feeny.ai/job/illustrator-pinegames-istanbul-w7fx4wex772j) — Istanbul, Turkey
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