---
title: 'Performance Marketing Specialist at Spyke Games'
canonical: 'https://feeny.ai/job/performance-marketing-specialist-spyke-games-istanbul-hmxtpb5zagw5'
type: 'job'
last_seen: '2026-09-10'
---

# Performance Marketing Specialist at Spyke Games

- **Company:** Spyke Games
- **Location:** Istanbul, Turkey
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2022-10-21
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/spyke-games/8e5d6d79-2056-4c83-9c68-4de94e2a8890

## Job description

## About Spyke Games

We are a leading mobile gaming company founded by gaming veterans who have built and scaled massive gaming businesses for the past decade.

We want to build the next generation of mobile game franchises to be played by millions of people around the globe for years. We are bringing together the smartest, the most talented and ‘fun to work with’ group of people united around this single mission. Fostered with team spirit and collaboration, we strive to create a passionate, energetic and eager to learn “geek” culture focused on games.

We’re looking for an experienced Performance Marketing Specialist to help grow and optimize our mobile games. At Spyke, you will be working in a fast-paced, hyper-growth environment with some of the smartest minds in the industry. In this role, you will play a key role in getting our games to millions of players worldwide.

Job Responsibilities

- Managing global mobile marketing campaigns on channels such as Google, Facebook, IronSource, Unity, various ad networks and DSPs, etc.
- Creating, monitoring, and constantly optimizing marketing campaigns based on performance data
- Analyzing creative performance and communicating/brainstorming with Marketing Artists
- Running AB tests, experimenting, and learning constantly
- Identifying growth opportunities across channels, geos, and through innovation within existing campaigns
- Collaborating with the Product team on a daily basis to offer the best experience to our new players
- Optimizing our games’ app store performance
- Promoting data culture across the organization

Job Requirements

- Relevant Bachelor degree
- Data-obsession
- Excelling with MS Excel
- Experience with mobile advertising channels
- Experience with marketing campaign management
- Expertise with marketing measurement tools such as Appsflyer or Adjust
- Experience using tools such as Firebase, BigQuery, Looker, Tableau
- Distinctive problem-solving and analytical skills
- Ability to successfully work and partner across multiple functions in an organization
- Excellent communication and interpersonal skills

We respect your privacy and will treat your data confidential as part of the recruitment process. If you’d like more details, please read our Statement of Personal Data Protection Law (KVKK)

## About Spyke Games

## Company Overview
- **One-liner**: Spyke Games is a mobile gaming company that creates casual puzzle games with a focus on high retention and rapid development cycles.
- **Entity Type**: Private (Series A; total funding $110M)
- **Headquarters**: Istanbul, Turkey
- **Founded**: 2020
- **Founders**: Rina Onur (CEO), Remi Onur (COO), Barkin Basaran (CPO), Fuat Coşkun (CTO), Mithat Madra (CMO)

## Core Business
- Primary industry: Mobile gaming (casual puzzle games)
- Target customers: B2C (mobile gamers, free-to-play with in-app purchases)
- Mission: “When talented people unite around a single mission and are given the freedom to operate, something magical happens. The end result is the creation of games that will be played for years to come.”

## Products & Services
- **Tile Busters**: A free-to-play puzzle game combining tile matching, sudoku, and mahjong elements (launched 2023).
- **Blitz Busters**: A 3D variation of the tile-matching puzzle game.
- **Royal Riches**: A social casual mobile game.
- **Yarn Loop**: A yarn-puzzle game.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue of $5M (latest reported); total funding $110M across three rounds.
- **Notable Investors/Partners**: Griffin Gaming Partners (led $55M seed round), Moon Active (led $50M Series A), Endeavor Outliers, Endeavor Turkey.
- **Growth Signals**: 1800% annual revenue growth from 2021 to 2023; 89 employees (+14.1% YoY); three times higher 7-day retention than the top 25% of casual games; developed an internal tool that reduced game development cycles from 12 months to 3–4 months.

## Competitive Advantages
- **Speed of iteration**: Proprietary tooling cuts game development time by ~70%, enabling rapid testing and launch.
- **AI-driven personalization**: Uses AI to predict player behavior and dynamically adjust in-game experiences, boosting retention.
- **Ad-light monetization**: Shows fewer ads than competitors; relies more on in-app purchases, leading to higher player satisfaction and retention.
- **Founding team pedigree**: Co-founders previously built Peak Games (acquired by Zynga for $1.8B), bringing deep industry connections and proven execution.

## Strategic Focus
- Building “forever franchises” – games designed to retain players over years.
- Expanding portfolio to 4–5 core titles while maintaining fast development cycles.
- Leveraging AI further to optimize player experience and monetization.
- Strengthening local talent retention in Turkey while attracting global talent.

## Why Work Here
- **Culture**: Emphasizes creativity, innovation, and freedom to operate. Co-founders are hands-on and focused on replicating the successful culture of Peak Games.
- **Work model**: Mix of on-site (Istanbul HQ) and remote roles (e.g., Performance Marketing Specialist, Product Manager, Game Developer) – check specific job postings.
- **Engineering & tech stack**: Unity, C#, Python, Java, Spring Boot, PostgreSQL, Redis, Google Cloud Platform, Firebase, Tableau, Looker, and more. Strong backend and data science teams.
- **Growth trajectory**: Rapidly scaling company with aggressive revenue targets through 2027.
- **Perks**: Not extensively documented, but the company invests in employee development and local talent. Office located in Şişli, Istanbul.
- **Considerations**: Employee rating of 2.9/5 (based on 7 reviews) – work-life balance rated 2.4, culture 2.5; may reflect growing pains of a fast-scaling startup.

## Sources
1. [LinkedIn](https://linkedin.com/company/spyke-games)
2. [CBInsights](https://www.cbinsights.com/company/spyke-games)
3. [Built In](https://builtin.com/company/spyke-games)
4. [Endeavor](https://endeavor.org/stories/behind-the-curtain-why-we-selected-turkish-startup-spyke-games/)
5. [Lever Jobs](https://jobs.lever.co/spyke-games)

## Other roles at Spyke Games

- [3D Marketing Artist](https://feeny.ai/job/3d-marketing-artist-spyke-games-istanbul-dnh1sgyjyynx) — Istanbul, Turkey
- [Product Manager](https://feeny.ai/job/product-manager-spyke-games-istanbul-zbsphawerh75) — Istanbul, Turkey
- [QA Specialist](https://feeny.ai/job/qa-specialist-spyke-games-istanbul-ppr0v3g9jhnk) — Istanbul, Turkey
- [Level Designer](https://feeny.ai/job/level-designer-spyke-games-istanbul-yswrrxkhfj3x) — Istanbul, Turkey
- [Game Developer](https://feeny.ai/job/game-developer-spyke-games-istanbul-8haztkrbswe6) — Istanbul, Turkey
- [Data Scientist](https://feeny.ai/job/data-scientist-spyke-games-istanbul-e3b5a47q2gat) — Istanbul, Turkey
- [2D Animator](https://feeny.ai/job/2d-animator-spyke-games-istanbul-z5tb9p2zhgms) — Istanbul, Turkey
- [Software Engineer](https://feeny.ai/job/software-engineer-spyke-games-istanbul-yv822hmz7hfv) — Istanbul, Turkey
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- [Performance Marketing Specialist](https://feeny.ai/job/performance-marketing-specialist-kogan-com-south-melbourne-enenvkqdqbzv) — South Melbourne, Victoria