---
title: 'Performance Marketing Specialist at Workyard'
canonical: 'https://feeny.ai/job/performance-marketing-specialist-workyard-sydney-p1x9j785nntf'
type: 'job'
last_seen: '2026-09-09'
---

# Performance Marketing Specialist at Workyard

- **Company:** Workyard
- **Location:** Sydney, Australia
- **Employment:** full-time
- **Posted:** 2026-06-26
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/workyard/04fa9c1e-0d55-4a58-ab07-bb710b1b3651/application

**Skills:** Google Ads, Meta Ads, Google Analytics, Facebook Blueprint, B2B account management, Performance marketing, Campaign management, Audience targeting, Landing page optimization, Data analysis, Other social media channels, AI tools

> Own paid acquisition across Google and Meta, managing budgets, targeting, and creative strategy to drive growth. This hands-on role combines media buying with creative direction, requiring deep expertise in performance marketing and B2B account management.

## Job description

Workyard is a growing startup focused on the U.S. construction and trades markets, operating in an industry where $300 billion is spent annually on labor. We build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.

With a strong core product and a multi-product roadmap ahead, we are hiring a Performance Marketing Specialist to accelerate Workyard's growth.

## ABOUT THE ROLE

We're hiring a Performance Marketing Specialist to own paid acquisition across Google and Meta. This is a hands-on seat for someone who lives in the ad accounts and the creative brief at the same time. You'll plan campaigns, manage spend, brief and direct the creative, read the data, and turn it into the next round of tests.

This is not a pure media-buying role. The best ideas on this team come from people who understand both the numbers and the message, so you'll act as a creative strategist as much as a campaign manager. You'll sit in the growth team and report to the Organic Growth Lead.

## WHAT YOU'LL DO

Creative Strategy

- Build a repeatable creative engine that turns customer data and field insights into a steady pipeline of ad concepts.
- Produce static ad creative variations and write comprehensive briefs for designers and video editors to create exactly what you need.
- Run a disciplined test plan across hooks, formats, offers, and proof points, then read the data, cut what's losing, and scale what works.
- Use AI across the creative process, from research and ideation to creative prototyping and scriptwriting, so you ship more ad tests, faster.

Paid Media

- Manage the end-to-end execution of performance campaigns across platforms such as Google Ads, Meta Ads and other social channels.
- Own budgets, bids, targeting, and pacing. Hit CAC, pipeline, and ROAS targets.
- Build and refine audiences, including B2B targeting, retargeting, and exclusion logic.
- Build and analyse landing page performance, running experiments to squeeze every point of conversion rate out of your acquisition pages.

Measurement and Optimisation

- Track performance daily. Cut what's losing, scale what's working, and document why.
- Run structured tests and report results clearly to the growth team and wider business.
- Partner with analytics on tracking, attribution, and audience syncing across platforms.

Collaboration and Workflow

- Collaborate with content, SEO, and brand so paid reinforces the rest of the funnel.
- Coordinate with internal and external stakeholders to ensure the creative production engine is always on track and consistent.
- Keep the growth team and leadership current on what's driving pipeline.

## WHO YOU ARE

- 3-5 years in performance marketing, ideally from a digital or performance agency background.
- Deep, hands-on experience in Google Ads and Meta Ads. You've personally managed real budgets and owned the outcomes. Experience in other social media channels preferred.
- Google Ads, Google Analytics and/or Facebook Blueprint qualification highly regarded.
- B2B account experience. You understand longer sales cycles, lead quality over raw volume, and pipeline (not just clicks).
- A creative strategist's eye. You've briefed ad concepts, directed creative, and can explain why one ad beats another. Experience designing your own ad creative is a bonus.
- You own your work without supervision and keep the right people looped in.
- You bring ideas to the table, not just execution. You are proactive about what the performance marketing channel should be doing next and bring that strategic thinking to the table.
- You use AI tools to work faster without cutting corners on quality and are actively passionate about the advancements and precision these tools can bring to your craft.

## About Workyard

## Company Overview
- **One-liner**: Workyard provides a workforce management platform built specifically for the construction industry, helping contractors improve profitability through GPS time tracking, scheduling, job costing, and labor compliance.
- **Entity Type**: Private (Venture-backed, Series stage not publicly announced)
- **Headquarters**: San Francisco, California, United States (with a second office in Sydney, Australia)
- **Founded**: 2015
- **Founders**: Nic De Bonis (CEO) and Alexandra De Bonis (Head of Product)

## Core Business
- **Primary industry/industries**: Construction Technology (ConTech), Workforce Management, HR Tech
- **Target customers**: B2B – construction contractors, trade professionals, and field service businesses of all sizes (SMB to Enterprise)
- **Mission or purpose statement**: To help contractors increase profitability by better managing and measuring their crew's work, bringing trust, transparency, and technology to workforce management.

## Products & Services
- **GPS Time Tracking**: Mobile-first time tracking with GPS location verification, automatic clock-in rules, and geofencing to ensure accurate, auditable time cards.
- **Scheduling**: A digital team calendar for assigning work, sharing schedules instantly, and managing shift changes with notes and checklists.
- **Job Costing & Reporting**: Real-time dashboards that track hours and costs by job, cost code, and employee, feeding data into accounting and payroll systems.
- **Labor Compliance**: Built-in compliance with overtime, break laws, and a GPS audit trail to protect contractors from wage claims.
- **Developer API**: Open API for custom integrations with existing systems.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Trusted by **50,000+ workers**; sales leadership previously helped scale Toast from $25M to $2B ARR.
- **Notable Investors/Partners**: Not publicly listed on their site, but the company is venture-backed with a globally distributed team.
- **Growth Signals**: Rapid team expansion (currently 66 employees with multiple open roles), a globally distributed team across the US and Australia, and a strong focus on the massive $300B annual labor spend in construction.

## Competitive Advantages
- **Construction-specific focus**: Unlike legacy workforce tools built for generic industries, Workyard is 100% focused on construction, eliminating unnecessary complexity.
- **User-friendly design**: Built for field workers who may not be tech-savvy, with no training required to get started.
- **All-in-one platform**: Combines time tracking, scheduling, job costing, and compliance in a single app, avoiding the need for multiple disconnected tools.
- **Hands-on customer support**: US-based product experts available via phone and online in English and Spanish, with a strong emphasis on relationship-building.
- **Transparency features**: GPS location tracking and audit trails drive more accurate time cards and up to 10% in payroll cost savings.

## Strategic Focus
- **Product expansion**: Continuing to build out a unified platform for all workforce management needs in construction.
- **Scalable growth**: Building a partner-driven growth engine (led by a new Head of Partnerships) to expand distribution across construction and trades.
- **International scaling**: Growing engineering and product teams in Sydney while expanding sales and customer success in the US.
- **Data-driven insights**: Using real-time labor data to help contractors improve future estimates and billing accuracy.

## Why Work Here
- **Culture**: Values of transparency, simplicity, and hands-on service. The company is founded by siblings with a family background in trades, giving it an authentic connection to its customers.
- **Work policy**: Hybrid workspace in both San Francisco and Sydney; remote options available for some US-based roles (e.g., Account Executive, Account Manager).
- **Hiring process**: Transparent and structured – includes a recruiter screen, hiring manager interview, a practical round (live session to simulate real work), and a final interview with a co-founder. No ghosting, with feedback within 48–72 hours.
- **Engineering culture**: Led by James Gordon (25+ years experience), with a focus on building user-friendly software for the field. Roles emphasize practical, real-world problem-solving.
- **Team**: Small but growing (66 employees), offering significant ownership and impact. Leadership includes veterans from Toast, Commonwealth Bank, and the skilled trades marketplace space.

## Sources
1. [workyard.com](https://www.workyard.com/)
2. [workyard.com/careers](https://www.workyard.com/careers)
3. [workyard.com/about](https://www.workyard.com/about)
4. [builtin.com/company/workyard](https://builtin.com/company/workyard)
5. [jobs.ashbyhq.com/workyard](https://jobs.ashbyhq.com/workyard)

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