--- title: 'Personal Service Assistant | Betty CA at Betty' canonical: 'https://feeny.ai/job/personal-service-assistant-betty-ca-betty-sofia-7yk7sxgm9v1p' type: 'job' last_seen: '2026-10-17' --- # Personal Service Assistant | Betty CA at Betty - **Company:** Betty - **Location:** Sofia, Bulgaria - **Posted:** 2026-10-02 - **Last confirmed live:** 2026-10-17 - **Apply:** https://job-boards.greenhouse.io/bettyjobboard/jobs/5255200007 ## Job description About us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: - We are honest - we value honesty in all aspects. - Bring the Olives - we offer premium customer experience. - Think Big - we believe in always striving for more. About the Role: We are looking for a reliable, organized, and discreet Personal Assistant with a practical approach and a willingness to help. You should be comfortable working independently, taking initiative, and adapting when plans change. A calm and professional attitude, high sense of ownership and accountability, good communication skills, and respect for privacy are essential. Key Responsibilities: - Carry out tasks around the city, such as deliveries, paperwork, and personal errands. - Take care of the company’s vehicles and the vehicles used by senior managers, including arranging servicing and repairs. - Drive people to business or personal meetings, mainly within the city and occasionally outside it. - Assist with managing and updating memberships, subscriptions, and service tiers (e.g., car service, insurance coverage levels). - Drive leadership-related errands or appointments as needed. - Arrange and manage personal travel, including holiday bookings, accommodation, and itineraries. - Handle insurance - related matters such as policy updates, renewals, claims, and coordination with insurance providers. - Coordinate appointments, personal schedules, and family-related logistics as required. - Maintain confidentiality and discretion in all aspects of the role. - Liaise with external vendors and service providers to ensure smooth communication and timely follow-up. Requirements: - A valid Category B driving license and excellent driving skills are essential. - A responsible approach to road safety and confidence driving in both urban and intercity conditions. - Excellent organizational skills, punctuality, and attention to detail. - Discretion, reliability, and a professional attitude. - Ability to work independently, take initiative, and adapt to changing priorities. - Good communication skills and proficiency with basic digital tools. - English at B2 level - Previous experience in a similar role or in fleet management and maintenance is an advantage. What we offer: - Competitive salary package - Performance-based bonus - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space ## About Betty ## Company Overview - **One-liner**: Betty is building a transparent, ethically-driven online casino platform that merges real-money gaming with casual mobile entertainment. - **Entity Type**: Private (Seed stage) - **Headquarters**: New York, New York, United States - **Founded**: 2022 - **Founders**: Annie Z. (Co-Founder) – other co-founders not publicly disclosed ## Core Business - **Primary industry**: Online casino / iGaming / mobile gaming - **Target customers**: B2C – adult players in regulated markets (currently Ontario, Canada) - **Mission or purpose**: “Changing gambling for good” by offering a safe, transparent, and community-driven alternative to traditional online casinos. ## Products & Services - **[Betty Casino](https://betty.ca)**: Real-money online casino platform featuring slots, table games, and live dealer experiences. Designed with fairness, no bots, and a focus on player well-being. Licensed by the Alcohol and Gaming Commission of Ontario (AGCO) since February 2023. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual Revenue ~$2.2M (2025 estimate); Total Funding $10.5M across 4 rounds (Pre-Seed, Seed) - **Notable Investors/Partners**: CEAS Investments (lead in 2024 Seed round), Karlani Capital (lead in 2023 Seed round), Happy Hour Solutions; strategic partner Wyzia (1000% player growth through partnership) - **Growth Signals**: Headcount grew 106% YoY (215 employees); expanded to 6 offices across 4 countries; acquired Kirkland Lake Bingo Hall (March 2026); launched first franchise in February 2023 ## Competitive Advantages - **Transparency-first model**: No bots, no hidden mechanics – a stark contrast to industry norms. - **AGCO accreditation**: Operates under strict Ontario regulation, signaling trust and compliance. - **Community focus**: Brand built around player safety and ethical gaming, differentiating from traditional casinos. - **Shared platform**: Centralized technology stack allows rapid, locally-relevant launches in new markets. ## Strategic Focus - **Global expansion**: Building a “casino brand group” by launching locally tailored operations in multiple jurisdictions, powered by a unified tech platform. - **Product innovation**: Continuing to blend mobile game design with real-money casino mechanics to attract a broader, younger audience. - **Partnership growth**: Deepening relationships like the Wyzia collaboration to drive player acquisition and retention. ## Why Work Here - **Culture**: Emphasis on “real people, looking out for our players” and a supportive, transparent environment. Teams are described as “builders and operators” focused on great products. - **Work model**: Hybrid/office presence in New York (HQ), Toronto, Sofia, London. Engineering roles based mainly in Sofia. - **Engineering culture**: Data-driven (hiring Lead Data Scientist, Senior Data Engineers, Insight Analysts); modern tech stack; opportunities to shape a new category. - **Notable perks**: Not explicitly listed, but the company offers a fast-growing startup environment with exposure to product, growth, and compliance. - **Caution**: LinkedIn employer rating is 2.3/5 (4 reviews), with low marks for culture (2.1) and career development (2.5). Candidates should seek current employee perspectives. ## Sources 1. [LinkedIn – Betty Gaming](https://www.linkedin.com/company/bettygaming) 2. [Greenhouse Job Board – Betty](https://job-boards.greenhouse.io/bettyjobboard) 3. [Greenhouse Job Board – Betty Gaming Canada](http://job-boards.greenhouse.io/bettygamingca) 4. [JobAlmanac – Betty](https://www.jobalmanac.com/companies/bettyjobboard) ## Other roles at Betty - [Operations Specialist - Betty Shop](https://feeny.ai/job/operations-specialist-betty-shop-betty-sofia-rysvav20c2vy) — Sofia, Bulgaria - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-sofia-01bacz5k7vf0) — Sofia, Bulgaria - [VIP Team Manager | Betty CA](https://feeny.ai/job/vip-team-manager-betty-ca-betty-toronto-kzrh5e4c0jev) — Toronto, Canada - [Campaign Manager | Betty CA](https://feeny.ai/job/campaign-manager-betty-ca-betty-sofia-wqpy2agebsr0) — Sofia, Bulgaria - [VIP Account Manager | Betty CA](https://feeny.ai/job/vip-account-manager-betty-ca-betty-calgary-dma5xvm5f0yp) — Calgary, Canada - [Performance Marketing Manager - App | Betty CA](https://feeny.ai/job/performance-marketing-manager-app-betty-ca-betty-london-k2hrzd52ksrb) — London, United Kingdom - [Graphic Designer | Betty CA](https://feeny.ai/job/graphic-designer-betty-ca-betty-sofia-5n82vwsz72r0) — Sofia, Bulgaria - [Customer Success Representative | Betty CA](https://feeny.ai/job/customer-success-representative-betty-ca-betty-calgary-mqtaj9y6rwmn) — Calgary, Canada - [Casino Operations Manager | Betty CA](https://feeny.ai/job/casino-operations-manager-betty-ca-betty-sofia-4rgczg7r4dxb) — Sofia, Bulgaria - [Motion Designer | Betty CA](https://feeny.ai/job/motion-designer-betty-ca-betty-sofia-j94h3kyfzj19) — Sofia, Bulgaria