--- title: 'Pessoa Analista Sênior de Data Strategy - Especialista em Mídia e Negócios at WPP Media' canonical: 'https://feeny.ai/job/pessoa-analista-senior-de-data-strategy-especialista-em-midia-e-negocios-wpp-nxyj8vb3j891' type: 'job' last_seen: '2026-09-09' --- # Pessoa Analista Sênior de Data Strategy - Especialista em Mídia e Negócios at WPP Media - **Company:** WPP Media - **Location:** São Paulo, Brazil - **Posted:** 2026-09-08 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5418542008 ## Job description ## About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Sobre o Perfil: A Pessoa Analista Sênior Especialista em Mídia e Negócios é o pilar analítico responsável por conectar os dados de investimento e performance de mídia com os indicadores de mercado e resultado de negócio das marcas. Trata-se de um perfil técnico e analítico que estuda minuciosamente as movimentações da concorrência, o cenário de mídia e o impacto dessas ações nas métricas de marca e vendas. Atuando diretamente com a supervisão de Data Strategy, este especialista fornece os insumos necessários para desenhar planos de mensuração e relatórios transversais de pós-venda. O Que Esperamos: - Inteligência de Mídia e Concorrência: Mapear e analisar o movimento de mídia do mercado e dos competidores, acompanhando métricas de Share of Voice (SOV), Share of Intent (SOI) e dados de investimento. - Cruzamento Mídia x Negócio: Conectar dados de performance e veiculação de mídia a métricas de negócio (vendas, receita, conversão) e métricas de construção de marca (Brand Equity, Brand Lift, Market Share). - Análise de Mercado e Categorias: Utilizar bases de dados de mercado para entender cenários macroeconômicos e dinâmicas da categoria. - Suporte à Mensuração e Pós-Venda: Apoiar a supervisão no desenho de metodologias de mensuração e na consolidação de relatórios pós-campanha com foco em aprendizados de negócio. - Geração de Insights: Transformar dados brutos de plataformas de mídia e inteligência competitiva em relatórios visuais e conclusões acionáveis. Requisitos e Ferramentas: - Domínio de Métricas: Sólido conhecimento de métricas de Mídia (impr, cliques, CTR, CPM, CPC, reach/freq), métricas de Mercado/Competição (SOV, SOI, Share de investimento) e métricas de Marca/Negócio (Market Share, Brand Equity, Brand Lift, ROI, conversão). - Ferramentas de Mercado e Mídia: Experiência com Euromonitor, plataformas de Ad Intelligence / Monitoramento de Mídia (ex.: Kantar IBOPE/Monitor, Meio & Mensagem/Media Radar ou similares) e gerenciadores de mídia (Meta, Google, TikTok Ads, Google Analytics). - Capacidade Analítica: Habilidade para cruzar diferentes fontes de dados e extrair correlações entre mídia e negócios. Diferenciais: - Vivência analítica nas categorias de Beleza, Perfumaria ou Datas Sazonais do Varejo. - Conhecimento em ferramentas de visualização de dados (Data Studio e Google Cloud Plataform/ Big Query). Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide. ## About WPP Media ## Company Overview - **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands. - **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP) - **Headquarters**: New York, United States - **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years) - **CEO**: Brian Lesser (CEO, WPP Media) ## Core Business - **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology - **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies - **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes. ## Products & Services - **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform) - **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform) - **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service) - **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service) - **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service) ## Market Standing - **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025) - **Key Metric**: $65 billion in managed media annually (from wppmedia.com) - **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers. - **Growth Signals**: - 40,000+ media experts worldwide - 160 offices across 80+ markets - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth - Strong investment in AI-first capabilities and privacy-forward data unification ## Competitive Advantages - **Scale**: One of the largest media buying organizations globally, managing $65B in media. - **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization. - **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof. - **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution. - **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network. ## Strategic Focus - **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes. - **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy. - **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills. - **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities. ## Why Work Here - **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo. - **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts. - **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets. - **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands. - **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives. ## Sources 1. [wppmedia.com](https://www.wppmedia.com/) 2. [WPP Media Company Info](https://www.wppmedia.com/company-info) 3. [WPP Media Careers](https://www.wppmedia.com/careers) 4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do) 5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media) 6. 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