---
title: 'Pessoa Analista Sênior de Data Strategy – Especialista em Social e Influência at WPP Media'
canonical: 'https://feeny.ai/job/pessoa-analista-senior-de-data-strategy-especialista-em-social-e-influencia-wpp-qgskqahf37ak'
type: 'job'
last_seen: '2026-09-09'
---

# Pessoa Analista Sênior de Data Strategy – Especialista em Social e Influência at WPP Media

- **Company:** WPP Media
- **Location:** São Paulo, Brazil
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5418639008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Descrição da vaga

Estamos em busca de uma Pessoa Analista Sênior de Data Strategy para integrar nossa equipe de dados, para um cliente do segmento de Beleza.

Procuramos um profissional com foco em social e influência, que será a referência para decodificar o comportamento do consumidor, conversas em redes digitais e dinâmicas do ecossistema de influenciadores.

Este perfil analisa a escuta digital (Social Listening) sob uma ótica comportamental e cultural, identificando como a marca e seus concorrentes são percebidos pelo público, atuando em sinergia com o especialista de Mídia e sob a liderança do Supervisor de Data Strategy, o profissional traduz a voz do consumidor em insights estratégicos para campanhas, posicionamento e estudos de categoria.

Responsabilidades e atribuições

- Operar e estruturar projetos de escuta digital para monitorar a percepção das marcas da torre, campanhas, lançamentos de produtos e temas da categoria;
- Identificar tendências emergentes (trendhunting), movimentos culturais, memes, comportamentos e novos hábitos de consumo no ambiente digital;
- Avaliar o impacto, a ressonância e a adequação estratégica de influenciadores e criadores de conteúdo para as marcas e campanhas;
- Traduzir conversas, comentários e dados atitudinais de redes sociais em diagnósticos de comportamento, alimentando o planejamento estratégico;
- Contribuir nos relatórios transversais de fechamento de campanha trazendo a leitura qualitativa e atitudinal da audiência em relação às marcas.

Requisitos e qualificações

- Domínio prático de plataformas de monitoramento e inteligência social (ex.: Brandwatch, Sprinklr, Stilingue, Buzzmonitor ou similares);
- Forte capacidade de leitura de cenários digitais, interpretação de dados qualitativos e identificação de padrões culturais e comportamentais;
- Conhecimento de métricas de redes sociais (engajamento, alcance orgânico, sentimento, associação de imagem) e critérios de avaliação de influenciadores (reach, engajamento, fit de audiência);
- Capacidade de Síntese e Storytelling: Habilidade de transformar grande volume de comentários e menções em relatórios claros e insights estratégicos.

Diferenciais

- Repertório amplo e familiaridade com a linguagem e universo de Beleza, Perfumaria e Cultura Pop;
- Experiência com metodologias de análise de sentimento e clusterização de comunidades digitais.

Benefícios

- Plano Médico e Odontológico SulAmerica;
- Vale Refeição ou Vale Alimentação;
- Seguro de Vida;
- TotalPass;
- Day Off de aniversário;
- Auxílio Home Office;
- Licenças maternidade e paternidade estendidas;
- Desconto em farmácias;
- EAP (Programa de Assistência ao Empregado);
- E muitas oportunidades de crescimento!

Mais detalhes:

- Modelo de contratação CLT;
- Modelo de trabalho híbrido;
- Escritório localizado na região da Vila Leopoldina.

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

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