---
title: 'Pitch Yourself at Phia'
canonical: 'https://feeny.ai/job/pitch-yourself-phia-new-york-tg48gkgk22sj'
type: 'job'
last_seen: '2026-09-14'
---

# Pitch Yourself at Phia

- **Company:** Phia
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-05-27
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/phia/d54a3c16-d4a1-4ed7-b551-af165e7fd16f

## Job description

## Overview

We’re looking for exceptional people who want to build something meaningful, move fast, and take real ownership from day one. This role is designed for individuals who are eager to learn, comfortable with ambiguity, and motivated by impact—not titles or rigid job descriptions. At Phia, you’ll work on problems that matter, alongside a small, high-performing team operating at startup speed. You’ll contribute directly to the growth and quality of a product used by millions, with the opportunity to shape how things are built, improved, and scaled. The exact scope of your role will evolve based on your strengths, interests, and where you can have the biggest impact. If you’re someone who takes initiative, learns quickly, and wants to grow in an environment with high trust and high expectations, we want to hear from you.

## About Phia

Phia has raised $43M from Notable Capital, Khosla Ventures, and Kleiner Perkins, with backing from founders and operators like Vlad Tenev (Robinhood), Mellody Hobson (Ariel Investments), Naomi Gleit (Meta), and Mati Staniszewski (ElevenLabs), plus a roster of cultural leaders, to build the AI alignment layer for commerce. In just over a year, Phia's consumer shopping agent has surpassed 1.5 million users and partnered with 9,600+ retail brands across contemporary, resale, and luxury, representing billions in annual gross merchandise volume. We scan more than 350 million products to help shoppers find the right pieces at the best price, cutting return rates by 50%, and we're on pace for nine-figure sales growth this year.

In an era where AI vertical agents are reshaping every industry, commerce is on the verge of a complete transformation. Phia is reinventing shopping from a fragmented, impersonal experience into one that feels intelligent, trusted, and built around each user's intent. This foundation of trust is our wedge to become the end-to-end shopping destination for the next generation of buyers.

Phia is a lean, high-ownership team building at startup speed. If you want to ship at high velocity and solve complex problems in consumer AI and commerce, this is the place to do it.

## About Phia

## Company Overview
- **One-liner**: Phia is building an AI alignment layer for commerce, offering a shopping agent that helps shoppers discover, compare, and purchase products across thousands of retail and resale brands.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2023
- **Founders**: Phoebe Gates and Sophia Kianni

## Core Business
- **Primary Industry**: AI-powered commerce / Consumer technology
- **Target Customers**: B2C (shoppers) and B2B (brand partners — from contemporary labels to luxury fashion houses)
- **Mission/Purpose**: To build the AI alignment layer between consumers and brands, translating real-time consumer intent into personalized discovery.

## Products & Services
- **Phia AI Shopping Agent**: An AI agent embedded within the user's natural shopping flow that provides real-time insights, product comparisons, deal discovery, and personalized recommendations across thousands of retailers and resale platforms. Ingests billions of products and processes millions of searches daily.
- **Brand Partner Platform**: A performance-based (zero-dollar upfront) model that helps brands drive measurable results — brands using Phia see 13% higher conversion rates, 30% stronger new customer acquisition, 15% increased average order value, and return rates reduced by more than 50%. Upcoming features include exclusive dashboards with real-time audience behavior, trend, and category insights.

## Market Standing
- **Valuation**: $185 million (as of January 2026 Series A round)
- **Total Funding**: $73.1 million across 4 rounds (Pre-Seed, Grant, Seed led by Kleiner Perkins, Series A led by Notable Capital)
- **Key Metrics**: Over 1 million users; partnered with more than 6,200 retail brands representing billions in annual GMV; 11x revenue growth since launch; 2 million+ social media followers with 430 million+ views.
- **Notable Investors**: Notable Capital (lead — Series A), Khosla Ventures, Kleiner Perkins, Offline Ventures, Stanford University. Key backers include Hans Tung (Notable Capital — early investor in Airbnb, Anthropic, TikTok) and Keith Rabois (Khosla Ventures).
- **Growth Signals**: 11x revenue growth since launch, 92.5% YoY headcount growth (now 57 employees), rapid organic founder-led marketing driving viral traction, expansion from the US into 6 countries (India, Canada, Netherlands, UK, Germany), and a recently closed $35M Series A to scale team and AI capabilities.

## Competitive Advantages
- **AI Alignment Layer**: Phia sits between consumers and brands as an "alignment layer" — an AI that understands real-time consumer intent, taste, and trust, which is fundamentally different from traditional commerce platforms built for pages and filters.
- **Proprietary Consumer Insights**: With deep data on consumer preferences across 6,200+ brands, Phia has a unique dataset that creates a network effect — more users improve recommendations for brands, attracting more brand partners.
- **Founder-Led Organic Distribution**: Massive organic social media traction (2M+ followers, 430M+ views) provides a flywheel for user acquisition without heavy paid marketing.
- **Performance-Based Brand Model**: The zero-dollar upfront, results-driven model aligns Phia with brand success, producing significant conversion and AOV improvements.
- **High-Performance ML Infrastructure**: Has reduced search latency by 80% and increased monetized GMV by 40% through its custom ML stack.

## Strategic Focus
- **Scale AI Capabilities**: Building high-performance ML infrastructure and real-time LLM agents to further personalize shopping experiences and predict consumer preferences.
- **Talent Acquisition**: Aggressively hiring to build a "world-class team" — currently has 6 active job postings in engineering, product, and design.
- **Brand Platform Expansion**: Evolving into an end-to-end shopping agent and discovery platform, including launching brand dashboards for real-time analytics.
- **Consumer Product Innovation**: Introducing individualized rewards, taste-aware recommendations, and community-curated digital closets.

## Why Work Here
- **High-Agency, Lean Team Culture**: As described by the founders, Phia is "a lean, high-agency team focused on building the category-defining AI commerce platform" — ideal for those who want to "execute with velocity and work on hard problems at the intersection of commerce and consumer AI."
- **Hybrid Workspace**: Phia operates with a hybrid model, with employees expected to be in the NYC office. Two offices exist in New York.
- **Strong Growth Trajectory**: 92.5% headcount growth YoY, a recently closed $35M Series A, 11x revenue growth, and a clear path to market leadership give strong career growth prospects.
- **Technical Challenges**: The team is building high-performance ML infrastructure, LLM agents, and large-scale recommendation systems — a compelling engineering culture for those working in AI/ML.
- **Founders with Brand Recognition**: Co-founders Phoebe Gates and Sophia Kianni bring significant media attention and a strong narrative, which helps with recruiting and visibility.

## Sources
1. [GlobeNewswire - Series A Announcement](https://www.globenewswire.com/news-release/2026/01/27/3226735/0/en/Phia-Raises-35M-Series-A-to-Build-the-AI-Alignment-Layer-for-Commerce.html)
2. [LinkedIn - Phia Company Page](https://www.linkedin.com/company/phia-co)
3. [Built In - Phia Careers](https://builtin.com/company/phia)
4. [Ashby - Phia Jobs](https://jobs.ashbyhq.com/phia/)
5. [Ashby - Pitch Yourself](https://jobs.ashbyhq.com/phia/d54a3c16-d4a1-4ed7-b551-af165e7fd16f)

## Other roles at Phia

- [Pitch Yourself](https://feeny.ai/job/pitch-yourself-serotonin-new-york-8thh9jtyqzvj) — New York, NY