---
title: 'Planning & Analytics Strategist at The Knot Worldwide'
canonical: 'https://feeny.ai/job/planning-analytics-strategist-the-knot-worldwide-united-states-c0cs3pprnsfm'
type: 'job'
last_seen: '2026-09-12'
---

# Planning & Analytics Strategist at The Knot Worldwide

- **Company:** The Knot Worldwide
- **Location:** United States
- **Compensation:** $83k–$143k
- **Work type:** remote
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/theknotworldwide/jobs/5371182008

## Job description

## ABOUT US

In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.

## LIFE AT TKWW

At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.

The Planning & Analytics Strategist is responsible for leading the development of business forecasting models and providing deep performance analytics to drive strategic decision-making. This role collaborates across Product, Marketing, and Finance to ensure high-fidelity demand planning and business performance tracking. You will be the point person for translating historical trends and market signals into actionable projections, helping the organization anticipate shifts and optimize resource allocation. The ideal candidate possesses strong statistical foundations, high business acumen, and the ability to turn complex data into clear, compelling narratives that drive decisions at the executive level. This is a role for someone who doesn't just report numbers, but tells the story behind them, connecting the dots between performance, root cause, and what it means for the business going forward.

## RESPONSIBILITIES:

- Develop and manage demand forecasting models to support annual planning and ongoing  re-forecasting cycles for eCommerce businesses
- Initiate planning and forecasting for both strategic partners and core business performance, providing a unified view across channels
- Prepare weekly business review and MBR preparation, presenting performance analysis, scenarios, and recommendations directly to leadership
- Analyze key business performance drivers and variances against forecast, providing detailed root-cause analysis to stakeholders
- Spearhead recurring performance reporting and ad hoc analyses to support ongoing business needs
- Lead scenario modeling and performance measurement for promotional strategy, including depth, timing, and targeting decisions, with clear read-outs on lift, cannibalization, and margin impact, and build a reusable framework for evaluating future promotional scenarios
- Own ongoing competitive and market intelligence (e.g. Zola, Minted, Shutterfly), feeding insights directly into promotional and product strategy rather than one-off research
- Serve as the source of truth for key business definitions and metrics across Registry, WWS, and Paper, ensuring consistency across stakeholder reporting
- Partner on cross-functional analytics initiatives, including the development and enhancement of predictive models to support revenue optimization
- Support strategic projects, including market sizing, competitive analysis, and investment ROI modeling

## SUCCESSFUL CANDIDATES HAVE:

- 4-6 years of experience in Business Analytics, Strategic Planning, or Quantitative Finance
- Expertise in forecasting methodologies and statistical analysis (e.g., time-series, regression, causal modeling)
- Proficiency in "Retail Math" and a strong understanding of business performance drivers
- Advanced Excel skills and high degree of comfort navigating ambiguous datasets and building scalable analytical frameworks
- Strong track record of influencing business strategy through data-driven insights
- Ability to balance strategic thinking with detailed execution, communicate and influence effectively and clearly discuss performance to guide action
- A proactive, collaborative mindset with a focus on impact and execution
- (Preferred) Ability to use AI to build dashboards and connective story-telling models to present business results quickly and consistently

## WORK MODEL:

This role is fully remote and not tied to any specific office location. While there are no regular in-office requirements, we encourage our remote team members to gather intentionally for key company and team events to stay connected and engaged.

Only if fully remote jobs

#LI-Remote

#support

Starting pay is determined based on a combination of factors which may include location/market, education, experience, skills, and other qualifications of the successful candidate. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, commissions, equity or sales incentives, if applicable. We also offer benefits to eligible employees including medical, dental, retirement, and generous leave policies.

Annual salary range $83,498—$143,140 USD

## AI FLUENCY

At TKWW, AI is a tool that helps our teams work smarter, move faster, and spend more time on the work that matters most. We expect every employee, in every role, to build fluency with the AI tools relevant to their work, use them thoughtfully and with sound judgment, and bring curiosity as these tools keep evolving. This isn't about replacing our people's expertise — it's about equipping every employee to use AI to raise the bar on the work we do together.

## WHAT WE LOVE ABOUT YOU:

- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way.  You love to win, together.

## WHAT YOU LOVE ABOUT US:

We provide meaningful, high-impact benefits designed to support the holistic well-being of our diverse workforce and help our people thrive both professionally and personally. From physical and mental wellness to flexible time off our programs are built around the moments that matter most.

## TOGETHER@TKWW: OUR APPROCH TO HYBRID WORK

Together@TKWW is designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England and New York, NY.

_________________________________________________________________________________________________________________

US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice:  The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our[Privacy Policy](https://tkww-jobpreview.my.canva.site/candidate-privacy-notice). If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.

## About The Knot Worldwide

## Company Overview
- **One-liner**: The Knot Worldwide is a global technology company that provides a comprehensive suite of digital tools, products, and content to help people plan weddings and other life celebrations, while also connecting couples with local wedding vendors.
- **Entity Type**: Private (Merger of XO Group Inc. and WeddingWire in 2018)
- **Headquarters**: New York City, USA (with global offices in Barcelona, Spain; London, UK; Galway, Ireland; and Delhi, India)
- **Founded**: 1996 (as The Knot Inc.)
- **Founders**: David Liu, Carley Roney, Rob Fassino, and Michael Wolfson

## Core Business
- Primary industry/industries: Wedding Planning, Event Technology, Digital Marketplace
- Target customers: B2B2C; serves couples planning weddings (B2C) and small-to-medium-sized wedding businesses (B2B) via its Vendor Marketplace.
- Mission or purpose statement: "Champion the power of celebration" and "Bringing out the joy and creativity in planning life’s most meaningful moments."

## Products & Services
- **The Knot Vendor Marketplace**: A global online marketplace connecting couples with approximately 900,000 local wedding professionals (venues, photographers, caterers, etc.).
- **The Knot Wedding Websites**: A personalized website builder for couples to share event details, manage RSVPs, and communicate with guests.
- **The Knot Registry Store**: A comprehensive gift registry service allowing couples to add items from various retailers.
- **The Knot Invitations**: Custom wedding invitation design and printing service.
- **The Knot Budget Advisor**: A digital-first tool launched in October 2024 that provides personalized wedding budget estimates based on location and couple priorities.
- **The Knot Peace of Mind**: A protection program launched in April 2026 offering financial support and rebooking assistance in the event of a vendor cancellation.
- **WeddingPro**: A suite of business management software and marketing tools for wedding professionals.
- **The Bump**: A brand and platform serving expectant and new parents.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held)
- **Key Metric**: Annual Revenue is not disclosed; Total Addressable Market is cited as $250B. The platform supports over 25 million weddings and has an average of 45 million unique global monthly visitors.
- **Notable Investors/Partners**: Board includes Timothy Chi (former CEO of WeddingWire), Darren Huston, and Carolyn Everson. The company is a launch partner for OpenAI's advertising pilot. Has partnerships with Vera Wang, the National Medical Association, and others.
- **Growth Signals**: The company is actively expanding its product suite with AI-driven tools (e.g., ChatGPT app launch in Feb 2026) and new revenue streams (e.g., The Knot Peace of Mind insurance program). It continues to invest in its vendor community through grant programs like the WeddingPro Grant Program (up to $500,000 in grants).

## Competitive Advantages
- **Brand Trust & Scale**: The Knot is a decades-old, trusted brand in the wedding space, with unparalleled data on 25M+ weddings and a massive network of ~900,000 vendors.
- **Integrated Ecosystem**: Offers a one-stop-shop from inspiration and planning (websites, budget tools) to execution (vendor marketplace, registries, invitations, and insurance).
- **Data Moat**: Access to decades of unique wedding data allows for the creation of highly personalized, AI-driven customer experiences, making it difficult for new entrants to compete.
- **Global Reach**: Operates in more than 10 countries, providing a significant international network for both couples and vendors.

## Strategic Focus
- **AI-Powered Personalization**: Leveraging its massive dataset to build AI tools (e.g., Budget Advisor, ChatGPT integration) that simplify and personalize the planning process.
- **Product Innovation**: Expanding beyond traditional planning tools into financial protection products (The Knot Peace of Mind) and new partnerships.
- **Vendor Ecosystem Growth**: Deepening support for small businesses through grants, mentorship, and advertising solutions to solidify the marketplace network effect.
- **Global Expansion**: Continuing to grow its international footprint, particularly in key markets like the UK and India.

## Why Work Here
- **Culture & Values**: The company emphasizes a culture of celebration, innovation, and impact. Core values include "Commit To Our Customers," "Raise The Bar," "Celebrate Impact," and "Be All In."
- **Flexible Work**: The company promotes a "flexible, award-winning culture" and is a global organization with remote/hybrid options. Several job postings list "Remote - USA" or specific office locations.
- **Employee Well-being**: Benefits focus on Health & Wellness, Mental Wellbeing, Family Care, and Talent Development. Offers flexible vacation, generous parental leave, and Employee Resource Groups (ERGs) to foster belonging.
- **Engineering & Product Culture**: With a strong emphasis on innovation and technology (CTO John James, CPO Anu Penmetcha), the company provides an opportunity to work on data-rich, AI-driven products at a massive scale, impacting millions of users globally.

## Sources
1. [theknotww.com](https://www.theknotww.com/about-us)
2. [theknotww.com](https://www.theknotww.com/)
3. [theknotww.com](https://www.theknotww.com/careers)
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/theknotworldwide)
5. [linkedin.com](https://www.linkedin.com/company/the-knot-worldwide)

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