--- title: 'Playable Ad Developer at Medialicious' canonical: 'https://feeny.ai/job/playable-ad-developer-medialicious-bulgaria-1a1966syvtpf' type: 'job' last_seen: '2026-09-08' --- # Playable Ad Developer at Medialicious - **Company:** Medialicious - **Location:** Bulgaria - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-19 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/medialicious/10d87a0f-a786-4566-ae33-d3193b174f80 ## Job description At Medialicious, we’re a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: lead the industry through deep expertise, ongoing innovation, and strategic scale. We partner with leading app developers and publishers to produce high-performing creative, and we’re now looking for a talented Playable Ad Developer to help us build engaging, interactive experiences for our clients in the social gaming space. ## ROLE OVERVIEW As a Playable Ad Developer, you will oversee the full lifecycle of playable ad production—from early concepting to technical execution and deployment. You will work closely with our creative, design, and performance marketing teams to build highly engaging HTML5-based playable ads that showcase polished social casino gameplay and drive user acquisition at scale. ## KEY RESPONSIBILITIES - Develop high-quality, lightweight playable ads using HTML5, CSS3, and JavaScript. - Build engaging interactive experiences using game frameworks such as Phaser.js or Pixi.js. - Integrate creative assets (sprites, reels, animations, UI elements, etc.) to accurately replicate Vegas-style slot gameplay and other casino mechanics. - Optimize playable ads for maximum performance, ensuring fast load times and smooth animation across devices, placements, and ad networks. - Implement and troubleshoot integrations with major mobile ad network SDKs (e.g., Unity Ads, Google AdMob, ironSource). - Support creative A/B testing through variations, refinements, and performance-driven adjustments. - Collaborate with designers, motion artists, and performance teams to ensure playable ad concepts align with campaign goals. - Stay up to date with mobile advertising trends, HTML5 game development best practices, and evolving platform requirements. ## QUALIFICATIONS - Proven experience as a Playable Ad Developer, HTML5 Game Developer, or similar technical role. - A strong portfolio showcasing playable ads, interactive demos, or lightweight HTML5 games. - Strong proficiency in JavaScript, HTML5, and CSS3. - Hands-on experience with at least one HTML5 game framework (Phaser.js, Pixi.js, or similar). - Familiarity with technical specs and requirements of major mobile ad networks. - Solid understanding of performance optimization techniques for mobile-focused web applications. - Strong problem-solving skills, technical curiosity, and attention to detail. - Excellent communication and collaboration abilities. ## PREFERRED (NOT REQUIRED) - Experience with 2D animation tools such as Adobe Animate, Spine, or similar. - Background in mobile game development, especially casual or casino genres. - Experience with version control tools like Git. ## REQUIRED FOR APPLICATION A portfolio showcasing rich, fully developed playable ads you have created end-to-end. ## About Medialicious ## Company Overview - **One-liner**: Medialicious is a digital advertising partner that helps businesses scale growth across affiliate marketing, paid social, paid search, SEO, and programmatic channels. - **Entity Type**: Private (Privately Held) - **Headquarters**: Gibraltar, Gibraltar (operates from 2 offices in Gibraltar, with team members across 17 countries) - **Founded**: 2021 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Digital Advertising / Performance Marketing - **Target customers**: B2B – primarily businesses in competitive verticals (e.g., iGaming, social gaming) seeking to accelerate customer acquisition through data-driven ad campaigns. - **Mission**: "Mastering the art of online marketing in the world's most competitive verticals." [medialicious.com](https://www.medialicious.com/) ## Products & Services - **Attribution & Tracking**: Expertise in affiliate tracking, attribution modelling, and data analysis. - **Paid & Organic Social**: Management of campaigns on Facebook, TikTok, Snapchat, Instagram, LinkedIn, and more. - **Paid Search & Programmatic**: Google Ads, Bing Ads, DV360, programmatic buying with optimization. - **SEO**: Organic search strategy, technical SEO, content optimization. - **Creative Production**: Landing pages, video production, banner ads, and playable ad development (HTML5, Unity). - **Scaling & Optimization**: Ad optimization, revenue/sales forecasting, and channel scaling. [medialicious.com](https://www.medialicious.com/) ## Market Standing - **Valuation**: Not disclosed. - **Key Metric**: 33 employees (as of 2026), with **29.4% yearly headcount growth** (+10 people). [linkedin.com](https://gi.linkedin.com/company/medialicious) - **Notable Investors/Partners**: Not publicly listed, but the company has grown organically with no disclosed external funding. - **Growth Signals**: 15 active job postings (as of mid-2026); monthly job postings up 7.1%, quarterly up 87.5%, yearly up 1400%. The team operates in 17 countries, with presence in UK, Spain, Poland, Slovakia, Italy, Israel, and more. [linkedin.com](https://gi.linkedin.com/company/medialicious) ## Competitive Advantages - **Integrated channel approach**: Combines affiliates, paid social, search, programmatic, and creative production under one roof, allowing for seamless experimentation and scaling. - **Data-driven experimentation**: Emphasises structured processes around testing, analysis, and scaling winning channels and creatives. - **Specialization in competitive verticals**: Deep experience in high-competition sectors (e.g., iGaming, social gaming), giving them a niche moat. - **Creative & technical talent**: In-house capabilities for playable ads, HTML5 development, and video production (Cinema 4D, Unity, Figma). [medialicious.com](https://www.medialicious.com/) ## Strategic Focus - **Growth through talent**: Aggressively hiring across marketing, design, and engineering roles, especially for remote and Gibraltar-based positions. - **Scaling for clients**: Expanding into new channels (e.g., influencer marketing, playable ads) and markets. - **Operational excellence**: Building repeatable processes for campaign optimization and reporting using tools like Looker, Tableau, and Google Analytics. ## Why Work Here - **Culture**: Described as "more than just a business; we're a community of innovators, dedicated to redefining the digital landscape." [medialicious.breezy.hr](https://medialicious.breezy.hr/) - **Remote/Hybrid Policy**: Many roles are fully remote; some positions offer remote or hybrid options, with a physical office in Gibraltar. [builtin.com](https://builtin.com/company/medialicious) & [dynamitejobs.com](https://dynamitejobs.com/company/medialicious) - **Typical Perks**: Not explicitly detailed, but the company fosters a "modern and open" environment with opportunities for growth and professional development. [medialicious.breezy.hr](https://medialicious.breezy.hr/) - **Engineering & Creative Culture**: Uses a modern tech stack (Python, JS, HTML5, Unity, Figma, Looker) and encourages cross-functional collaboration between marketing, design, and data teams. [linkedin.com](https://gi.linkedin.com/company/medialicious) ## Sources 1. [medialicious.com](https://www.medialicious.com/) 2. [medialicious.breezy.hr](https://medialicious.breezy.hr/) 3. [linkedin.com](https://gi.linkedin.com/company/medialicious) 4. [builtin.com](https://builtin.com/company/medialicious) 5. [dynamitejobs.com](https://dynamitejobs.com/company/medialicious) ## Other roles at Medialicious - [Creative Strategist](https://feeny.ai/job/creative-strategist-medialicious-georgia-9hejv3dm6dak) — Georgia - [Creative Strategist](https://feeny.ai/job/creative-strategist-medialicious-gibraltar-80rb0ys0v11p) — Gibraltar - [Creative Strategist lead - Maternity Cover](https://feeny.ai/job/creative-strategist-lead-maternity-cover-medialicious-malta-6r1zzs1w0rwg) — Malta - [Creative Strategist lead - Maternity Cover](https://feeny.ai/job/creative-strategist-lead-maternity-cover-medialicious-gibraltar-c5ew9nhwvmm5) — Gibraltar - [Senior Affiliate Manager](https://feeny.ai/job/senior-affiliate-manager-medialicious-gibraltar-2xz70hyhb355) — Gibraltar