--- title: 'Playable Ads Developer at Voodoo' canonical: 'https://feeny.ai/job/playable-ads-developer-voodoo-paris-wh94ysm2sj9a' type: 'job' last_seen: '2026-09-08' --- # Playable Ads Developer at Voodoo - **Company:** [Voodoo ](https://feeny.ai/companies/voodoo) - **Location:** Paris, France - **Employment:** full-time - **Work type:** remote - **Posted:** 2025-12-31 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/voodoo/283a9c87-1e43-454f-9dd9-bbb21cdd379e/application **Skills:** Unity, Luna, Cocos Creator, Object-oriented programming, Web game development, Mobile gaming market knowledge, Hyper casual game development, Casual game development, Game design, English, Third-party SDKs, Analytics, A/B testing > Create and optimize interactive playable ads for mobile games, transforming existing titles into engaging user experiences. The role involves extensive Unity development, integrating analytics, and collaborating with cross-functional teams to drive conversions and improve user engagement. ## Job description ## ABOUT VOODOO Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 1,000+ employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Paper.io, alongside popular apps such as BeReal and Wizz. ## TEAM Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split across several areas of expertise, such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires strong operational excellence and creativity in order to constantly adapt and stay ahead of the market. The core mission of the Playable Ads team is to create engaging and interactive advertising experiences that captivate audiences and drive conversions. We work with playable developers and coordinators that turn a game into an HTML interactive ad experience. Your main mission will be to produce high-performing ads by creating and uploading them to our various ad networks. ## ROLE We are looking for talented individuals interested in creating playable ads that let users try our games! To succeed in this role, you need extensive Unity development experience with a past of creating unique user experiences for a global audience. You will be converting existing games into playable ads and collaborating on the creation of tools for other interactive ad formats. - Transform existing games into interactive user experiences - Optimize playable ads for the best user experience, scalability, and adaptability - Integrate an analytics solution to measure interactions and gain insights to offer the best user experience - Build interactive playable templates that can be customized by graphic designers - Contribute to cross-functional initiatives (e.g. testing new tools, implementing new processes, etc.) - Develop a deep understanding of how your creations perform and why - Work within a small creative squad with amazing people from diverse backgrounds and nationalities - Have the opportunity to cover different product scopes (e.g., hypercasual, casual, consumer apps, etc.) - Become a creative expert in mobile gaming: benchmark what our competitors are doing, experiment with new ideas ## PROFILE - Fully proficient in playable ad creation or in developing Unity projects (size optimized to be used as playable) - Experience creating playable ads in Unity (Luna), Cocos Creator or any relevant platform - Adequate knowledge of object-oriented programming and web game development - Proactive problem diagnosis and creative problem-solving skills - Fluent in English, both oral and written - 3+ years of experience in a similar role - Deeply familiar with the mobile gaming market, in particular, hyper casual and casual games - Creative mindset and knowledge in game design - Familiarity with 3rd party SDKs, analytics, and A/B testing in mobile games (preferred but not essential) ## BENEFITS Competitive salary and other benefits according to the country you reside in. Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France. ## About Voodoo ## Company Overview - **One-liner**: Voodoo is a global tech company that entertains the world through iconic mobile apps and games, empowering bold creators to turn their ideas into hits. - **Entity Type**: Private (minority stakes from Tencent, Goldman Sachs, and Groupe Bruxelles Lambert) - **Headquarters**: Paris, France - **Founded**: 2013 - **Founders**: Alexandre Yazdi, Laurent Ritter ## Core Business - **Primary industry/industries**: Mobile gaming, mobile apps, social platforms - **Target customers**: B2C (mobile consumers worldwide) - **Mission or purpose statement**: "Entertain the world through iconic apps and games" – Voodoo aims to empower bold creators and deliver engaging mobile experiences. ## Products & Services - **Mob Control**: Hybrid-casual game that grossed nearly $100 million; started as hyper-casual and evolved post-launch. - **Block Jam 3D**: Block-matching puzzle game; also crossed $100 million in revenue. - **BeReal**: Photo-sharing social app acquired for €500 million in June 2024; 50 million users globally. - **Wizz**: Social media platform launched in 2020; 1 million MAU in the US. - **Publishing Platform**: Voodoo evaluates and publishes games from over 2,000 external studios, providing user acquisition, monetization, and product support. - **Other notable titles**: Paper.io, Helix Jump, Hole.io, Aquapark.io, Snake vs Block, Baseball Boy. ## Market Standing - **Valuation/Market Cap**: €1.7 billion (as of August 2021, per Groupe Bruxelles Lambert stake) - **Key Metric**: Annual revenue of $670 million in 2024 (up from $570 million in 2023) - **Notable Investors/Partners**: Tencent (minority stake, 2020), Goldman Sachs (minority stake), Groupe Bruxelles Lambert (16% stake, 2021) - **Growth Signals**: - 8 billion total downloads, 150 million monthly active users - 20% revenue growth and strong profitability in 2024 - Acquisition of BeReal for €500M to expand into social apps - Headcount grew from ~750 (2023) to 800+ (2024) - Opened offices in Singapore, Japan, Istanbul, and Montreal to support global expansion ## Competitive Advantages - **Data-driven rapid prototyping**: Launches nearly one game per week, testing retention and playtime metrics to iterate quickly. - **Massive scale and distribution**: 8 billion downloads and a network of 2,000+ external studios give Voodoo unmatched reach in mobile gaming. - **Successful pivot**: Transitioned from hyper-casual to hybrid-casual games and apps, demonstrating adaptability to market changes. - **Strong monetization**: In-app purchases and advertising revenue; Mob Control and Block Jam each generated nearly $100 million. ## Strategic Focus - **Diversification beyond hyper-casual**: Investing in hybrid-casual games and social apps (BeReal, Wizz) to build resilient revenue streams. - **Asia-Pacific expansion**: Leveraging Tencent partnership and new offices in Singapore and Japan. - **Continued innovation**: Maintaining a high-velocity testing culture while scaling the publishing platform to attract more external developers. ## Why Work Here - **Culture**: Values include speed, risk-taking, direct feedback, fighting bureaucracy, high standards, ownership, and long-term thinking. Described as fast-paced and focused on learning quickly. - **Hiring process**: Aimed at completion within 30 days; includes recruiter conversation, case study/skill test, Q&A, and final interview with senior leadership. - **Teams**: Growth, Engineering & Data, Gaming, Apps, Strategy & Operations, Corporate. - **Work environment**: Global offices in Paris (HQ), Istanbul, Montreal, Singapore, and Japan. Remote/hybrid policy not explicitly stated, but roles are likely office-based in key hubs. - **Notable perks**: Opportunity to work on products with billions of users; ownership mindset encouraged; flat hierarchies with direct feedback culture. ## Sources 1. [voodoo.io](https://voodoo.io/company) 2. [voodoo.io](https://voodoo.io/) 3. [voodoo.io](https://voodoo.io/careers) 4. [en.wikipedia.org](https://en.wikipedia.org/wiki/Voodoo_(company)) 5. 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