--- title: 'Player Connections Paid Media Specialist at 2K' canonical: 'https://feeny.ai/job/player-connections-paid-media-specialist-2k-novato-california-5kyp7h96bkjn' type: 'job' last_seen: '2026-09-14' --- # Player Connections Paid Media Specialist at 2K - **Company:** 2K - **Location:** Novato California, United States - **Posted:** 2026-09-11 - **Last confirmed live:** 2026-09-14 - **Apply:** https://job-boards.greenhouse.io/2k/jobs/7989568003 ## Job description At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre. Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms. But what truly powers 2K is our people. We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work. ## What We Need Reporting to the Manager, Paid, this role is a key member of the "pod" team, with a primary focus on driving campaign execution and delivery with a strong sense of ownership and accountability across media plans that support overarching brand and performance strategies. The Associate Manager is responsible for managing detailed planning workflows, ensuring campaigns across platforms such as Meta, Google, and 1st party channels are executed with precision alongside agency managed media. This role requires a proactive professional who can own end-to-end performance tracking, maintain strong platform partner relationships, and drive campaign delivery across in house and agency with a high sense of accountability. ## What You’ll Do - Campaign Execution & Pod Delivery - Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team. - Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery. - Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms. - Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights. - Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies. - Contribute to planning discussions to strengthen strategic understanding. - Platform Activation & Partner Management - Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables. - Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals. - Participate in agency and partner meetings with a clear understanding of campaign goals, ensuring partner outputs align with tactical objectives. - Actively build and hold relationships with key platform partners to stay informed on alpha/beta opportunities and technical troubleshooting. - Cross-Functional Collaboration & Support - Communicate effectively across the team to ensure clarity and alignment on campaign beats, proactively resolving blockers where possible. - Demonstrate a growing awareness of cross-functional interdependencies (Creative, Analytics, Marketing Tech) and contribute to planning discussions to strengthen strategic understanding. - Identify and escalate resourcing gaps or scope misalignments early to enable smooth execution and cross-functional alignment. - Operational & Financial Oversight - Manage the internal finance and procurement processes for the pod, including PO creation, budget tracking, and invoice reconciliation. - Support the Manager in the application of commercial context to planning decisions, flagging data inconsistencies or risks. - Contribute to a culture of curiosity and collaboration by proactively sharing knowledge and offering support to peers. What Will Make You A Great Fit - Core Competencies - Cross-functional Collaboration & Influence: Drives campaign execution and delivery; communicates effectively across the team to ensure alignment and resolve blockers. - External Partner Management: Owns execution of partner deliverables and manages recurring platform rep relationships to maximize value. - Planning, Prioritization & Execution: Translates strategy into actionable steps; maintains up-to-date documentation and ensures timeline adherence. - Insight, Quality & Risk Management: Owns end-to-end campaign performance tracking and QA; conducts deep-dive analyses to inform future best practices. - Strategic Communication: Communicates clearly in written updates and meetings; asks clarifying questions to ensure alignment on next steps. - Required Qualifications, Knowledge, and Job-Related Skills - 2–4 years of experience in media planning or digital marketing execution. - Established professional contributor with a full understanding of Meta Ads Manager and Google Ads interfaces. - Experience in tactical campaign execution, including budget management, trafficking, and QA processes. - Proven ability to analyze multiple data sets to support performance tracking and ongoing optimization. - Strong communication skills with experience managing professional relationships with external platform partners. - Proficient in Excel/Google Sheets for data documentation and financial tracking. - ## Preferred Qualifications - Experience in the gaming or entertainment industry. - Familiarity with Customer Data Platform (CDP) activation. - Experience in an agency or high-growth "pod" environment. The pay range for this position in Novato, CA at the start of employment is expected to be between $74,500 and $110,260 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. Please note that 2K Publishing is unable to provide visa sponsorship or assistance for this position. All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship. #LI-Hybrid ## About 2K ## Company Overview - **One-liner**: 2K is a major video game publisher and developer, best known for iconic franchises like *NBA 2K*, *Borderlands*, *Civilization*, *BioShock*, *Mafia*, *WWE 2K*, and *XCOM*. - **Entity Type**: Private subsidiary of Take-Two Interactive (public parent company, NASDAQ: TTWO) - **Headquarters**: Novato, California, USA (with global offices across the Americas, Europe, Asia, and Australia) - **Founded**: January 25, 2005 (as a subsidiary of Take-Two Interactive) - **Founders**: Founded as a corporate entity by Take-Two Interactive; key early leaders included Christoph Hartmann (former President). Current President is David Ismailer. ## Core Business - **Primary industry/industries**: Video game development and publishing (AAA, sports, and strategy games) - **Target customers**: B2C (consumers/gamers globally across PC, console, and mobile platforms) - **Mission or purpose statement**: "We enable all gamers to build, connect, escape and dream big!" (from their official values page) ## Products & Services - **NBA 2K Series**: Flagship basketball simulation franchise, released annually across console and PC. - **Borderlands Series**: Acclaimed first-person shooter looter-shooter franchise. - **Civilization Series**: Legendary turn-based strategy series (developed by Firaxis Games, a 2K studio). - **BioShock Series**: Critically acclaimed narrative-driven first-person shooter series. - **Mafia Series**: Open-world crime drama franchise. - **WWE 2K Series**: Professional wrestling simulation franchise. - **XCOM Series**: Tactical strategy franchise. - **PGA Tour 2K Series**: Golf simulation franchise. - **Top Spin Series**: Tennis simulation franchise (revived in 2024). - **2K Foundations**: Social impact program that builds community and youth engagement programs, including refurbishing basketball courts globally. ## Market Standing - **Valuation/Market Cap**: 2K is a subsidiary of Take-Two Interactive. Take-Two's market cap is approximately **$30+ billion** (as of mid-2025), with 2K being one of its two core publishing labels alongside Rockstar Games. - **Key Metric**: 2K is a private subsidiary; exact revenue is not disclosed separately. However, Take-Two Interactive’s total net revenue for fiscal year 2024 was approximately **$5.6 billion**, with 2K contributing a significant portion. The company employs approximately **4,000 people**. - **Notable Investors/Partners**: Parent company is Take-Two Interactive. Key development studio partners include Visual Concepts (NBA 2K), Firaxis Games (Civilization), Gearbox Software (Borderlands), and Hangar 13 (Mafia). - **Growth Signals**: 2K has been actively expanding its development network, including the acquisition of Gearbox Software in 2024. The company continues to launch major franchise entries and invest in new IP. It has a growing presence in mobile gaming and live-service models. ## Competitive Advantages - **Iconic IP Portfolio**: Owns some of the most valuable and long-running franchises in gaming (*NBA 2K*, *Borderlands*, *Civilization*, *BioShock*). - **Massive Global Reach**: Games sell tens of millions of copies annually across all major platforms. - **Strong Parent Backing**: As a core label of Take-Two, 2K has significant financial resources for marketing, development, and acquisitions. - **Diverse Studio Network**: Operates a wide range of internal studios with specialized expertise (sports, strategy, action, RPG). - **2K Foundations**: A unique social impact program that builds brand goodwill and community engagement. ## Strategic Focus - **Franchise Expansion**: Continuing to grow its flagship franchises with annual releases, new entries, and expanded content. - **Live Service & Engagement**: Deepening post-launch engagement through in-game events, battle passes, and microtransactions (especially in *NBA 2K*). - **Mobile & New Platforms**: Expanding into mobile gaming and new platforms. - **Studio Investment**: Acquiring and investing in top-tier development talent (e.g., Gearbox). - **Technology & AI**: Investing in R&D for game engines, AI, and data science to improve game quality and player experiences (evidenced by job postings for AI R&D, data science, and Unreal Engine roles). ## Why Work Here - **Work on Iconic Franchises**: Opportunity to contribute to some of the most beloved and best-selling game series in the world. - **Culture**: Described as a blend of "NYC roots with a Northern California vibe," with a focus on being direct, open, and friendly. The company emphasizes "Come As You Are" and "Give a ^%$*" as core values. - **Remote/Hybrid/Office Policy**: 2K has a hybrid work model. Many roles are listed with specific locations (Novato, Los Angeles, Montreal, Bengaluru, etc.), but some positions offer remote flexibility. - **Notable Perks**: Located in a unique headquarters (converted airplane hangars in Novato, CA) near hiking, biking trails, and wine country. The company also runs a motion capture studio in Petaluma, CA. - **Engineering Culture**: Strong emphasis on technical innovation, with dedicated teams for AI R&D, Core Tech/Tools, Data Science, and Online Services. Many job postings focus on Unreal Engine, data engineering, and systems architecture. - **Social Impact**: Employees can participate in 2K Foundations, which refurbishes basketball courts and builds community spaces globally. ## Sources 1. [2k.com/careers/](https://2k.com/careers/) 2. [2k.com/about/](https://2k.com/about/) 3. [job-boards.greenhouse.io/2k](http://job-boards.greenhouse.io/2k) 4. 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