---
title: 'Portfolio Head of Marketing at dmg events'
canonical: 'https://feeny.ai/job/portfolio-head-of-marketing-dmg-events-dubai-bg9bqr2vfq9j'
type: 'job'
last_seen: '2026-10-30'
---

# Portfolio Head of Marketing at dmg events

- **Company:** dmg events
- **Location:** Dubai, United Arab Emirates
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-10-30
- **Apply:** https://job-boards.greenhouse.io/dmgevents/jobs/8336272

## Job description

## JOB PURPOSE:

The Portfolio Head of Marketing oversees the full-scale marketing promotions across a series of mixed-size events under the divisional portfolio as part of dmg Energy, primarily to both oversee and execute with dedicated event teams the individual event brand strategies, marketing plans, team responsibilities, budget handling in line with the portfolio marketing vision. Essential core skills to include agency management for social media, digital marketing and PR. Strong copywriter preferred. Creative thinking and strategic marketing mindset mandatory.

## KEY ACCOUNTABILITIES:

- Develop and execute marketing plans for 3 events at a time – exhibition and conference format events.
- Team management per event – managing individual responsibilities and delivery timelines.
- Oversee and support weekly marketing campaigns per event factoring mixed comms to promote the event to prospect sponsors, exhibitors, speakers, delegates and visitors,  in consultation with Vice President/Event Director.
- Agency management for monthly social media calendars – from strong captions to creative designs, high volume comms.
- Agency management for full scale digital marketing advertising with experience in quality digital reporting.
- Agency management for PR communications – proofing press releases, factoring regional and international coverage, and including the inclusion of key industry influencers per event.
- Smooth delivery of marketing leads for sales teams, with understanding of lead to conversion workflow.
- Enhancing event websites from digital credibility, to look and feel and powerful messaging.
- Strong copywriting skills to ensure all marketing channels across each event exuberate thought leadership and mission messaging. Creative approaches to audience engagement, growth tactics and strategies to increase data engagement are key to inspire and direct marketing teams to fine tune campaign countdowns.
- Thorough vision for show partnerships – lead marketing teams to identify, approach and onboard key trade associations, publications, news portals and media entities per show.
- Manage database, research key audiences and grow conversion pipelines.
- Management of brand with Operations teams for outdoor advertising, and event signage.
- Essential experience directing videography and photography teams for quality event coverage with creative flair.
- Attend meetings with key event partners, associations, sponsors, and partners.
- Monitor competitive activity and attend competitor events as required.
- Manage participation at competitor events as required.
- Conduct or commission relevant market research for each product, measure customer satisfaction, and identify event development opportunities.
- Assist the Event Management team in identifying product development, sponsorship, and branding opportunities.
- Oversee the alignment of show and portfolio activities with wider company vision and mission.
- Manage, motivate, and develop the marketing team, grow core skills and develop growth competencies.
- Collaborate with other show division heads to oversee smooth event delivery.
- Management of weekly reports and reporting into executive management on show performance and exciting developments where required.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Technical / Functional:

- Minimum 5 years of in the B2B events industry (Mixed exhibition & conference format shows across any industry – preferably energy and/or a mix of industries namely: energy + healthcare + construction + transport ++
- Degree educated.
- Experience of marketing best practice in business-to-business events
- Understanding of B2B event marketing technologies (SalesForce, Eloqua, Adestra, Emarsys etc)
- Familiarity with data protection protocols
- Experience in managing digital marketing campaigns.
- Proficiency in auditing existing procedures and introducing new approaches.
- Appreciation of international cultures and varied team personalities
- Ability to network and liaise with senior stakeholders, trade bodies, and associations.
- Proactive engagement with market trends

Personal Attributes / Interpersonal:

- Outspoken and confident – ability to articulate and teams
- Strong copywriter – ability to review and improve marketing narrative
- Strong interpersonal skills – ability to represent marketing with other event divisions and report milestones
- Effective time management and experience in overseeing team delivery timelines, punctuality and proactiveness
- Proficient in multi-tasking marketing campaign management across multiple events
- Team player with experience in functioning as a part of one collective event unit
- Ability to work under pressure and meet deadlines in a target-driven environment
- Self-motivated, innovative, and creative
- Analytical skills to review overall show marketing performance and produce growth initiatives
- Ability to communicate marketing progress and challenges to upper management with clear outcomes
- Availability for travel for events and key meetings when required
- Ability to manage team leave calendars, growth KPIs and performance plans
- Experience in launching events and also driving growth in existing events is preferred

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

## About dmg events

## Company Overview
- **One-liner**: dmg events is a global organizer of over 115 face-to-face exhibitions, conferences, and awards ceremonies and a publisher of trade magazines, operating across key industry sectors including construction, energy, food & hospitality, and coatings.
- **Entity Type**: Private (wholly-owned subsidiary of Daily Mail and General Trust (DMGT))
- **Headquarters**: Dubai, United Arab Emirates
- **Founded**: 1989
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Events & Exhibitions, Trade Media & Publishing
- **Target customers**: B2B, serving professionals, businesses, and government entities across diverse sectors including construction, energy, food & hospitality, coatings, interiors, and education.
- **Mission or purpose statement**: "To accelerate business growth by fostering unparalleled opportunities through face-to-face events" [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Products & Services
- **Exhibitions**: Large-scale trade shows that "bring businesses, products, and people together, fostering innovation and forging new partnerships." Flagship events include the Big 5 Construct series (Saudi, Global), NOG Energy Week, Asia Pacific Coatings Show, and Saudi Wood Expo. [dmgevents.com](https://www.dmgevents.com/)
- **Conferences**: Strategic and technical conferences that "tackle the biggest issues across diverse industries, bringing together leading minds to bring about collective change." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Awards Ceremonies**: Programs that "honor those who drive change, innovate, and excel within their fields, celebrating their outstanding contributions." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Digital News Platforms**: Includes "Energy Connects," a global digital news platform providing curated content and thought-leadership. [dmgevents.com](https://www.dmgevents.com/)
- **Trade Magazines**: Print and digital publications serving their core sectors.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (dmg events is a subsidiary of DMGT, an international portfolio with total revenues of around £1 billion). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Key Metric**: Organizes over 115 events annually, attracting more than 650,000 visitors. Operates with 13 offices in 10 countries (including Saudi Arabia, UAE, Egypt, South Africa, UK, Canada, and Singapore). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Notable Investors/Partners**: Wholly-owned subsidiary of DMGT (Daily Mail and General Trust).
- **Growth Signals**: Strong global expansion through "geo-adapting" flagship events to new markets (e.g., Big 5 Construct Saudi, Vietnam Manufacturing). Has set a public target to halve Scope 1, 2, and 3 greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Competitive Advantages
- **Global Scale & Local Presence**: With offices in 10 countries, the company combines a global portfolio of over 115 events with deep local market understanding, allowing them to "geo-adapt" core event brands to new regions. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **DMGT Backing**: As a subsidiary of a major international media group (DMGT), dmg events has the financial stability and strategic resources to pursue acquisitions and long-term growth.
- **Multi-Sector Diversification**: The company is not reliant on a single industry, operating across construction, energy, hospitality, coatings, education, and more, which provides resilience against sector-specific downturns.

## Strategic Focus
- **Sustainability**: A core strategic priority with a clear target to halve greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **International Expansion**: Continued growth through strategic acquisitions and geo-adaptation of flagship events into new and emerging markets.
- **Diversity & Inclusion**: Designing events "with a focus on diversity, inclusion, and equality" and creating a culture of belonging internally. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Youth Empowerment**: Running youth programs designed to "empower the next generation" with tools and opportunities. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Why Work Here
- **Global & Dynamic Environment**: Work across a portfolio of world-class events in diverse industries (construction, energy, hospitality, etc.) with colleagues in 10 countries.
- **Culture & Values**: Emphasizes integrity, accountability, and ethical standards. The company states its mission is to "build a supportive and dynamic workplace that prioritizes employees." [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Employee Development**: Actively invests in talent development, providing opportunities for upskilling, people management, and becoming industry experts. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Wellbeing & Recognition**: Promotes a healthy work-life balance through initiatives like "Wellness Week," and has a culture of recognizing and rewarding excellence. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Diversity & Inclusion**: Committed to creating a culture of "diversity, inclusion, and belonging," recognizing that different perspectives bring value. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Work Policy**: Offices in Dubai, London, Riyadh, Hanoi, Singapore, and more. Roles are posted with specific locations (e.g., Dubai, London, Riyadh, Hanoi), suggesting a preference for in-office or hybrid work depending on the role and location. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

## Sources
1. [dmgevents.com](https://www.dmgevents.com/)
2. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
3. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
4. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

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