---
title: 'Powered by Ashby at Upside'
canonical: 'https://feeny.ai/job/powered-by-ashby-upside-gymv9yer0aaf'
type: 'job'
last_seen: '2026-11-10'
---

# Powered by Ashby at Upside

- **Company:** Upside
- **Last confirmed live:** 2026-11-10
- **Apply:** https://www.ashbyhq.com/

## About Upside

## Company Overview
- **One-liner**: A revenue attribution and intelligence platform that reconstructs go-to-market data into a forensically accurate knowledge graph for B2B teams.
- **Entity Type**: Private (startup, stage not disclosed)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Mada Seghete (CEO), Jonas Bauer (Engineering), Alex Bauer (Product), Dan Ahmadi

## Core Business
- **Primary Industry**: Data Infrastructure and Analytics; Go-to-Market (GTM) Intelligence
- **Target Customers**: B2B companies selling high-ticket items (Enterprise, mid-market); Sales, Marketing, Customer Success & Ops teams
- **Mission**: Provide the first “system of truth” for GTM insights by unifying scattered data into a trusted, AI-ready record.

## Products & Services
- **Data Foundation**: Connects Salesforce, Marketo, HubSpot, Gong, etc. in a few OAuth clicks, resolves contacts and buying groups, and heals data gaps — no cleanup required.
- **Genesis™ Data Core**: Next-generation knowledge graph that links people, touchpoints, and timelines into a dynamic map of every account’s experience.
- **Radiant**: Active context layer that shares your definitions, pipeline structure, and field meanings so AI agents produce consistent answers.
- **Upside Agent**: Sandboxed Claude instance that answers questions, plans analysis, and returns structured results within your Upside environment.
- **Deep Research**: Analyst-quality queries across entire cohorts of accounts (dozens or hundreds at once) returning structured, comparable data.
- **Pipedash**: AI-powered multi-touch attribution that allocates credit in real dollars and cites evidence behind every number.
- **Dashboard**: Pre-built and custom reports (e.g., board-ready funnel, campaign impact, rep performance) without SQL.
- **Miniapps**: Custom internal tools built by operators themselves, wired to live data, replacing point tools.
- **Insight Engineering**: Tailored analyses (competitive landscape, churn reasons) delivered by the Upside team in days.
- **MCP**: Expose GTM data inside Claude, ChatGPT, Cursor, etc. under existing permissions.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total headcount of 12 (as of mid-2025), growing 100% YoY. Revenue not publicly available.
- **Notable Investors/Partners**: Not disclosed in available sources. Co-founders previously at Branch (Mada Seghete), Corpay, Citi, etc.
- **Growth Signals**: SOC 2 Type II certified before first product shipped; 994 LinkedIn followers (+185.6% yearly); customers seeing insights in days; team expansion into UK; product launched in 2024 and already shipping multiple platform layers.

## Competitive Advantages
- **Forensic knowledge graph** automatically reconstructs missing touchpoints and resolves identity across systems — no manual mapping.
- **SOC 2 Type II, enterprise SSO/SCIM, data residency, and encryption** built in from day one, designed to pass procurement reviews.
- **Speed to value**: No setup project or data cleanup — insights in days, not quarters.
- **Cited evidence**: Every attribution and insight includes traceable evidence, surviving drill-ins from finance.
- **AI sandboxed to your data**: Models never trained on customer data, and agents are grounded in your definitions (Radiant).

## Strategic Focus
- Become the “data layer for agentic GTM” — the standard platform for powering AI-native sales and marketing workflows.
- Expand enterprise permissions (Mithril) and next-gen Genesis capabilities (pre-encoded knowledge graphs).
- Continue building mini-app and MCP ecosystem so GTM data is accessible everywhere.
- Maintain security-first posture while shipping fast (e.g., SOC 2 before product launch).

## Why Work Here
- **Small, high-impact team**: 12 people serving ambitious B2B companies; every hire has outsized ownership.
- **Founding team with proven track record**: Co-founders are veterans of $100M+ orgs (Branch, etc.) and deeply technical.
- **Cutting-edge AI infrastructure**: Work on knowledge graphs, LLM sandboxing, multi-source data resolution.
- **Remote/hybrid**: Presence in San Francisco and United Kingdom; likely flexible, though not explicitly stated.
- **Engineering culture**: Python, SQL, dbt, Looker, modern data stack; focus on correctness, security, and moving fast.
- **Growth trajectory**: 100% headcount growth YoY, early stage with massive market opportunity in GTM analytics.

## Sources
1. [Upside Company Profile (Wellfound)](https://www.upside.tech/company)
2. [Upside LinkedIn Page](https://www.linkedin.com/company/upsidelabs)
3. [Upside Features Page](https://www.upside.tech/features)
4. [Upside Platform Overview](https://www.upside.tech/platform/)
5. [Tracxn Company Profile](https://tracxn.com/d/companies/upside/__4EKBsYOx9tUTCHzPFZi3oA2QGUXF9wRMNJ3a90L2cZs)

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