---
title: 'PPSL - Growth Management - GM/AVP at Paytm'
canonical: 'https://feeny.ai/job/ppsl-growth-management-gm-avp-paytm-noida-6y5azkarcjea'
type: 'job'
last_seen: '2026-10-17'
---

# PPSL - Growth Management - GM/AVP at Paytm

- **Company:** Paytm
- **Location:** Noida, Uttar Pradesh
- **Work type:** onsite
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.lever.co/paytm/5fbe9908-da47-4e83-a91a-b38c16a25d9e

## Job description

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role:

We are looking for a strategic, data-driven Growth leader to drive UPI GMV and transaction growth across the Paytm ecosystem. The role will focus on increasing merchant transaction volumes, improving share of wallet, retaining high-value merchants and reducing churn through targeted, cohort-led growth strategies. The ideal candidate will combine strong growth and analytical thinking with expertise in experimentation, segmentation and lifecycle management to drive sustainable business outcomes at scale.

Key Responsibilities:

- UPI Growth: Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance.
- High Value Merchant Retention: Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn.
- Share of Wallet and Market Share: Develop strategies to increase Paytm’s share of merchant transactions and strengthen market position.
- Cohort led Growth: Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention.
- Growth Analytics and Experimentation: Track key KPIs, analyze funnels and behavioral trends, and drive hypothesis-led experiments and A/B testing to improve business outcomes.
- Lifecycle Management: Design targeted engagement, retention and win back initiatives, including active-to-soft-churn interventions.
- Cross Functional Collaboration: Partner with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities and execute scalable initiatives.
- Team Leadership: Lead growth charters, mentor team members and foster a culture of ownership, analytical thinking and execution excellence.

What We’re Looking For:

- 6–9 years of experience in growth management, product growth, business strategy or lifecycle marketing.
- Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments.
- Proven track record of driving GMV, transaction growth, merchant engagement and retention.
- Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization.
- Strong data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing.
- Experience with lifecycle management, customer segmentation and data-driven retention and win back strategies.
- Familiarity with AI/Agentic capabilities to enhance growth initiatives, automation or personalization is a plus.
- Strong strategic thinking, stakeholder management and cross-functional collaboration skills.
- Experience leading teams or owning growth charters, with high ownership and a strong bias for execution.
- Ability to operate effectively in a fast-paced, ambiguous and data-driven environment.

Why Join Us?

Join Paytm to build and scale growth initiatives across one of India’s largest digital payments ecosystems, driving measurable business impact and enabling merchants to participate in the digital economy.

## About Paytm

## Company Overview
- **One-liner**: Paytm is India’s leading full-stack payments and financial services platform, enabling digital payments for consumers and merchants while distributing loans, insurance, and investment products.
- **Entity Type**: Public (NSE: PAYTM)
- **Headquarters**: Noida, Uttar Pradesh, India
- **Founded**: 2010
- **Founders**: Vijay Shekhar Sharma

## Core Business
- **Primary industries**: Payments, Financial Services, Marketing Services
- **Target customers**: B2C (consumers) and B2B (MSMEs, enterprises, online platforms)
- **Mission/purpose**: “To bring 500 million unserved and underserved Indians to the mainstream economy.” [paytm.com/about-us](https://paytm.com/about-us)

## Products & Services
- **Payment Services (Consumer & Merchant)**: QR code payments, Soundbox devices (with real‑time audio confirmation), All‑in‑One POS terminals, online payment gateway, UPI (including UPI Lite), and card acceptance. _Type_: Hardware + SaaS platform.
- **Financial Services Distribution**: Merchant loans, personal loans, insurance, and equity broking (via Paytm Money). _Type_: Service / marketplace.
- **Marketing Services**: Advertising, travel ticketing (bus, movies, flights), deals & gift vouchers. _Type_: Platform / marketplace.
- **Paytm Money Ltd**: Investment platform for mutual funds, stocks, NFOs. _Type_: App / brokerage.

## Market Standing
- **Valuation / Market Cap**: Not disclosed in provided sources (publicly traded; market cap fluctuates).
- **Key Metric**: Annual revenue estimated at **$758.2M** (LinkedIn, 2025); 39,368 active on‑roll employees in FY 2025. [linkedin.com/company/paytm](https://linkedin.com/company/paytm)
- **Notable Investors / Partners**: Not listed in provided sources (historically backed by SoftBank, Ant Financial, etc. – not verifiable from search results).
- **Growth Signals**: 18.7% YoY headcount growth (+4,811 people); serves **44M+ merchants** and **300M+ consumers**; deepened penetration in tier‑2/3 cities; successfully transitioned to a Third‑Party Application Provider (TPAP) for UPI under a multi‑bank model. [paytm.com/about-us](https://paytm.com/about-us), [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Competitive Advantages
- **Full‑stack merchant payments leader** – owns the merchant relationship, aggregates all major payment instruments, negotiates rates, and provides cutting‑edge hardware (Soundbox, POS).
- **AI‑powered operations** – in‑house platforms Paytm ARMS (merchant lifecycle insights) and Periscope (fraud detection) automate onboarding, segmentation, pricing, and retention.
- **Largest fleet of Soundbox devices** on the street, creating a sticky subscription revenue stream.
- **Massive two‑sided ecosystem** (consumers + merchants) enabling high‑margin cross‑sell of loans, insurance, and marketing services.

## Strategic Focus
- **Payment‑led growth** – continue strengthening merchant payment leadership and expanding the omni‑channel platform.
- **Scale high‑margin financial services** – loan distribution, insurance, and equity broking.
- **Embed an AI‑first approach** across all products and internal processes to drive operating leverage.
- **Explore international expansion** of its technology‑led merchant payments and financial services distribution model. [paytm.com annual report](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

## Why Work Here
- **Benefits**: Medical insurance for self & family, wellness webinars, mental health support, maternity/paternity benefits, ESOPs, annual bonus, car lease, mobile device lease, employee discounts (Paytm Xtras), learning reimbursement, internal job mobility. [paytm.com/careers](https://paytm.com/careers)
- **Culture**: Innovation‑driven, purpose‑oriented (“simplify lives and fuel growth for millions”), with a strong emphasis on AI and technology. [paytm.com/careers](https://paytm.com/careers)
- **Work policy**: Most roles are **on‑site** (Noida, Mumbai, and other locations). [jobs.lever.co/paytm](https://jobs.lever.co/paytm)
- **Engineering culture**: Self‑driven learning, internal mobility, and the opportunity to work on products used by hundreds of millions of users.

## Sources
1. [Paytm Careers Page](https://paytm.com/careers)
2. [Paytm Job Openings (Lever)](https://jobs.lever.co/paytm)
3. [Paytm About Us](https://paytm.com/about-us)
4. [Paytm LinkedIn Profile](https://linkedin.com/company/paytm)
5. [Paytm Annual Report FY2024‑25 (PDF)](https://paytm.com/document/ir/annual-reports/fy2024-25/Paytm_Annual_Report_2024---25.pdf)

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