---
title: 'PR Manager Taiwan at Appier'
canonical: 'https://feeny.ai/job/pr-manager-taiwan-appier-taipei-k27aycfcah4q'
type: 'job'
last_seen: '2026-09-07'
---

# PR Manager Taiwan at Appier

- **Company:** Appier
- **Location:** Taipei, Taiwan
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/appier/jobs/8118821

## Job description

## About Appier

Appier (TSE: 4180) is an AI-native Agentic AI as a Service (AaaS) company that empowers businesses to create value through cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy by Making Software Intelligent,” Appier helps businesses turn AI into ROI through its Ad Cloud, Personalization Cloud, and Data Cloud—each powered by Agentic AI that enables autonomous, adaptive, and real-time decision-making. Today, Appier operates 17 offices across APAC, the US, and EMEA, and is listed on the Tokyo Stock Exchange. Learn more athttp://www.appier.com[www.appier.com](https://www.appier.com).

## About This Role

Appier is looking for a PR Manager to drive corporate communications across Greater China, serving as the strategic voice with media, stakeholders, and partners, and shaping our reputation through storytelling, media relationships, and issue management.

Who We're Looking For We're looking for a proactive communicator who crafts compelling AI stories, builds impact across media channels, and thrives in fast-paced, cross-functional environments.

Responsibilities:

- Own the GCR PR strategy end-to-end, from brand narrative and messaging architecture to campaign execution and performance measurement.
- Serve as media contact and spokesperson coach, securing high-impact coverage and executive interviews with top-tier business, tech, and trade publications.
- Craft and oversee corporate announcements, press releases, bylines, and thought leadership content that position Appier's AI expertise and business milestones.
- Partner cross-functionally with Global Comms, Sales, CSMs, Marketing, Product, and AI Research teams to align regional messaging with company wide priorities.
- Build and manage a network of journalists, analysts, and industry influencers to drive proactive, always-on media buzz.
- Track media coverage and translate it into share-of-voice and sentiment metrics, delivering actionable insights that inform PR strategy.
- Support crisis communications and reputation management, acting as the first line of response for sensitive issues in the region.
- Guide social media content to ensure a consistent brand voice across external channels, including LinkedIn, Meta and WeChat (with vendor).

Requirements:

- 5-8 years of PR/corporate communications experience, ideally with a mix of in-house and agency work at a B2B tech or MNC brand.
- Proven track record designing and executing PR strategies that generated measurable media and business impact.
- Native or professional fluency in Mandarin Chinese, with strong business-level English for global stakeholder collaboration.
- Established relationships with regional business, tech, and industry media—ready to activate from day one.
- Sharp news judgment and crisis-management instincts, with the composure to lead through ambiguity and fast-moving situations.
- Independent, strategic thinker who can operate autonomously while influencing senior stakeholders across a matrixed organization.
- Bachelor's degree in Communications, Journalism, Marketing, or a related field; passion for AI and emerging technology is a strong plus.
- Comfortable working independently in a flexible capacity while staying responsive to time-sensitive media and stakeholder needs.

Why join us?

We believe in building a great working environment where passionate individuals can give their best and work with a talented team. To reward Appiers for their contribution, we also work hard to offer perks and benefits to make their life better.

## #LI-JC1

## About Appier

## Company Overview
- **One-liner**: Appier is an AI-native Agentic AI as a Service (AaaS) company that empowers businesses to turn AI into ROI through cutting-edge AdTech and MarTech solutions.
- **Entity Type**: Public (Tokyo Stock Exchange, ticker 4180)
- **Headquarters**: Taipei, Taiwan (with 17 offices globally including San Francisco)
- **Founded**: 2012
- **Founders**: Chih-Han Yu (CEO), Wan-Ling Lee (COO), Ming-Yu Chen (CSO), Chia-Yung Su (CTO), Che-Hsu Chang (CIO)

## Core Business
- **Primary industry**: AI-powered advertising technology (AdTech) and marketing technology (MarTech)
- **Target customers**: B2B – primarily enterprise and SMB businesses seeking AI-driven marketing automation, customer data platforms, and programmatic advertising
- **Mission**: "Making AI Easy" – helping businesses turn Agentic AI into ROI

## Products & Services
- **Ad Cloud**: Performance-driven advertising platform that automates creative testing, audience targeting, and campaign optimization to maximize ROAS.
- **Personalization Cloud**: Cross-channel customer engagement platform that personalizes every touchpoint using real-time AI adaptation (includes AIQUA).
- **Data Cloud (AIRIS)**: AI-powered Customer Data Platform (CDP) that centralizes, segments, and activates data for unified audience intelligence and real-time decision-making.
- **Other tools**: Aictivate (mobile gamer re-engagement), CrossX (advertising solution), BotBonnie (conversational marketing platform), AdCreative.ai (generative AI creative generation).

## Market Standing
- **Valuation/Cap**: Market capitalization not publicly available in the search results; company is listed on the Tokyo Stock Exchange (Prime section since 2025).
- **Key Metrics**: Total funding raised (estimated from disclosed rounds): ~$142M+ (Series A $6M, Series B1 $23M, Series C $33M, Series D $80M). Annual revenue not disclosed.
- **Notable Investors/Partners**: Sequoia Capital, SoftBank Group, LINE Corporation, NAVER, EDBI, AMTD Group, TGVest Capital, HOPU-ARM Innovation Fund, Temasek’s Pavilion Capital, JAFCO Asia/Investment, UMC Capital, TransLink Capital, MediaTek Ventures, Fontaine Capital, UOB Venture Management.
- **Growth Signals**: Expanded from 4-person start-up to 17 offices globally, serves 1,800+ customers, acquired Woopra (2022), BotBonnie, QGraph, Emin, AdCreative.ai; ranked top ROI-driving ad partner by Singular for two consecutive years; moved to TSE Prime listing in 2025.

## Competitive Advantages
- **Deep AI R&D**: 70% of R&D staff hold PhDs or Master’s degrees in AI/Big Data, with 400+ academic publications.
- **Agentic AI Platform**: Autonomous, adaptive agents for advertising, personalization, and data – built on proprietary machine learning, deep learning, and generative AI.
- **Full-funnel coverage**: Combines AdTech and MarTech in a unified AI-native stack.
- **Global footprint with localised expertise**: Strong presence across APAC, Europe, and US enables cross-border scalability.

## Strategic Focus
- **Agentic AI expansion** – further develop autonomous AI agents across advertising, personalization, and data clouds.
- **Global growth** – strengthen presence in US and European markets following recent acquisitions (AdCreative.ai, Woopra).
- **Generative AI innovation** – incorporate generative AI into creative and campaign workflows.
- **Sustainability & governance** – Received “AA” MSCI ESG rating, integrating ESG into operations.

## Why Work Here
- **Culture**: “H-appier” framework – Hungry (ambitious, fearless), Humble (open-minded, adaptive), Happier (direct communication, diversity & inclusion, growth). Strong emphasis on execution excellence and customer centricity.
- **Remote/Hybrid/Office**: 17 offices globally; specific policy not detailed but positions are likely hybrid/office-based depending on role (many engineering jobs listed in San Francisco, Taipei, etc.).
- **Team**: 642 total employees (Built In estimate); engineering roles heavily weighted in AI/ML.
- **Perks & environment**: “Start a career, not a job” – career growth tools, collaborative environment, celebration of wins.

## Sources
1. [appier.com](https://www.appier.com/en/)
2. [appier.com/about](https://www.appier.com/en/about)
3. [appier.com/career](https://www.appier.com/en/about/career/)
4. [greenhouse.io](http://job-boards.greenhouse.io/appier)
5. [builtin.com](https://builtin.com/company/appier)

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