--- title: 'Praktikum Brand Strategy // Intern Brand Strategy (all genders) at Interbrand' canonical: 'https://feeny.ai/job/praktikum-brand-strategy-intern-brand-strategy-all-genders-interbrand-cologne-myrdr6wtt1bn' type: 'job' last_seen: '2026-09-15' --- # Praktikum Brand Strategy // Intern Brand Strategy (all genders) at Interbrand - **Company:** Interbrand - **Location:** Cologne, Germany - **Posted:** 2026-07-15 - **Last confirmed live:** 2026-09-15 - **Apply:** https://job-boards.greenhouse.io/interbrand/jobs/8066545 ## Job description ## About Interbrand Interbrand understands what it takes today to build the world’s most iconic brands. To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism. Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace. In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results. The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world. Our Behaviours Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us. ## LOCATION: COLOGNE, GERMANY ## DEPARTMENT: BRAND SRATEGY ## EMPLOYMENT TYPE: PAID FULL-TIME INTERNSHIP (6 MONTHS) The Opportunity At Interbrand, strategy is where insight meets possibility. As a Strategy Intern, you'll join our Strategy team for 6 months to learn how brands are built, positioned, and evolved. You'll collaborate on real client projects, contribute to strategic thinking, and develop your understanding of how brands create value and connect with audiences. Under the mentorship of experienced strategists, you'll help build the analytical and creative thinking that powers meaningful brand work. ## What you’ll be doing - Learn Interbrand's strategic methodology and approach to understand how we analyze brands and develop strategy that drives meanginful conversations with clients - Learn how all disciplines collaborate to create iconic moves that can be measured in terms of brand value - Support cross-functional project teams in building strategic concepts and brand thinking across a varying number of challenges. Specific tasks include e.g. - Conduct benchmark analysis, trend-spotting, and competitive research to support the team in identifying insights. - Help prepare client presentations and workshop materials - Contribute ideas and perspectives in internal regroups and meetings - Participate in client meetings and presentations, observing how strategy is communicated ## What we’re looking for As this internship is located in Germany within an international working context, we are looking for fluency in German and English. ## Experience You are in your final year of university or freshly graduated. You have a portfolio of previous work (e.g. university projects, previous internship work, personal projects) demonstrating strategic thinking, research, insights and range of thinking. You are an active follower of branding across various channels and can articulate what makes brands interesting. Not a must, but a plus: You already bring some experience in brand consulting, strategic marketing, market research, or similar fields (internships, projects, or coursework welcome). Relationships You are collaborative and eager to learn from experienced strategists and peers. You are equally comfortable speaking up with ideas and perspectives and not afraid to challenge conventional thinking. Overall, you have proven to work well in team environments and actively seek opportunities to work with others. Curiosity Naturally, you unpick brands, marketing or advertising to stimulate your thinking. You are fascinated by the combination of strategy, creativity, and insight and eager to learn and explore different industries and brand challenges, as well as develop strategic thinking. You are interested in understanding the business and commercial side of brands. Ownership You can understand the importance of deadlines in a client service environment. You take ownership of assigned tasks and follow through, show initiative and reliability. Communication You can articulate ideas with strong evidence or references. You are open to and actively listen to feedback and capable to incorporate it into your work. You are comfortable presenting work in progress to peers in German and English. ## Why Interbrand For over 50 years, we’ve been shaping the world’s most iconic brands. We solve brand challenges through our Thinking & Making approach, combining Human Truth, Brand Economics, and Experience to help our clients make the moves that unlock growth and define what’s next. We nurture a global community of thinkers and makers with the curiosity and confidence to create iconic work. Here, you’ll find transparent career pathways, on-demand learning, honest feedback, real collaboration across borders, and a culture that champions difference and wellbeing. We don’t do ordinary. And we don’t expect you to either. We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at careers@interbrand.com. ## About Interbrand ## Company Overview - **One-liner**: Interbrand is a leading global brand consultancy that helps clients build and manage their brands through strategy, experience design, and brand valuation. - **Entity Type**: Public subsidiary (owned by Omnicom Group, NYSE: OMC) - **Headquarters**: New York, New York, USA - **Founded**: 1974 - **Founders**: Not publicly available ## Core Business - Primary industry/industries: Brand Consultancy, Marketing, Advertising Services - Target customers: B2B, primarily large global enterprises (Fortune 500) - Mission or purpose statement: To give clients the confidence to make "Iconic Moves" – bold moves that leap ahead of customer expectations and competitors, sparking desire and creating utility to drive extraordinary results. ## Products & Services - **Brand Strategy**: Consulting services to define brand purpose, positioning, architecture, and go-to-market strategy. - **Brand Valuation & Analytics**: Quantitative analysis of brand value, including the annual "Best Global Brands" report, using proprietary financial modeling and brand strength analysis. - **Experience Design**: Creating customer experiences through design, language, and technology to shape brand perception and behavior. - **Corporate & Packaging Design**: Developing visual identity systems, brand guidelines, and packaging design for products. - **Naming & Verbal Identity**: Crafting brand names, messaging, and verbal identity systems. ## Market Standing - **Valuation/Market Cap**: Not publicly available (as a subsidiary). Parent company, Omnicom Group, has a market cap of approximately $20 billion (as of mid-2026). - **Key Metric**: Annual Revenue of $210 million (source: LinkedIn, 2026). - **Notable Investors/Partners**: Part of the Omnicom Group (NYSE: OMC). Key clients include many of the world's most valuable brands. - **Growth Signals**: Founder of the "Best Global Brands" report, a leading industry benchmark. Offices in 17 countries. Recent headcount decline of 13.1% YoY (source: LinkedIn, 2026), indicating a period of restructuring or downsizing. ## Competitive Advantages - **Pioneering Heritage**: Widely recognized as the company that pioneered brand valuation as a business discipline, creating a strong reputation for thought leadership. - **Proprietary Data & Methodology**: The "Best Global Brands" ranking and related brand strength analysis tools provide a unique data-driven perspective that is highly respected in the C-suite. - **Global Scale & Omnicom Resources**: As part of the Omnicom Group, Interbrand has access to a vast network of resources, global talent, and client relationships. - **Three-Lens Approach**: Their integrated methodology of "Human Truths," "Experience," and "Economics" offers a comprehensive framework for brand building. ## Strategic Focus - **Brand Economics**: Moving beyond classic brand strategy to prove the direct financial impact of brand decisions on business value. - **Iconic Moves**: Shifting the narrative from incremental change to bold, transformative actions that help clients leapfrog competitors. - **Deepening Customer Experience**: Integrating design and technology expertise to create more powerful and engaging brand experiences. ## Why Work Here - **Global Brand Work**: Opportunity to work on strategy and design for some of the world's most recognizable and valuable brands. - **Thought Leadership Culture**: A workplace that values big ideas and deep expertise, particularly in brand strategy and valuation. - **In-Office Culture**: The company emphasizes an in-office environment, with major hubs in New York, London, Cologne, and Madrid. - **Current Challenges**: The company is currently undergoing a period of significant headcount reduction (13.1% decrease YoY) and has experienced recent departures of senior leadership, which may indicate instability or a restructuring phase. Employee reviews on platforms like LinkedIn rate the company 3.3/5, with compensation and culture scoring 3.0/5. - **Salary Data**: Example salary ranges from LinkedIn include a Senior Strategist at $136,064/year and an Associate Consultant at $93,011/year. ## Sources 1. [Interbrand.com](https://interbrand.com/who-we-are/) 2. [LinkedIn.com](https://www.linkedin.com/company/interbrand) 3. [Forbes.com](https://www.forbes.com/companies/interbrand/) 4. [BuiltIn.com](https://builtin.com/company/interbrand) ## Other roles at Interbrand - [BECA CURRICULAR_ CLIENT SERVICES INTERN](https://feeny.ai/job/beca-curricular-client-services-intern-interbrand-madrid-p61zvp5gk41s) — Madrid, Spain - [Associate Director Strategy](https://feeny.ai/job/associate-director-strategy-interbrand-madrid-2wpbpkscznmp) — Madrid, Spain - [FREELANCE_ Senior Strategist](https://feeny.ai/job/freelance-senior-strategist-interbrand-madrid-ys95sm3rz9pw) — Madrid, Spain - [FREELANCE_ Senior Designer](https://feeny.ai/job/freelance-senior-designer-interbrand-madrid-g24ez6fh6q0n) — Madrid, Spain - [Senior Manager, Growth (m/f/d)](https://feeny.ai/job/senior-manager-growth-m-f-d-interbrand-cologne-0h3mgm706f95) — Cologne, Germany - [Senior Director, Strategy](https://feeny.ai/job/senior-director-strategy-interbrand-new-york-684ahdfev0x8) — New York, NY - [Press & PR Management](https://feeny.ai/job/press-pr-management-interbrand-london-hqh9b7tezf8c) — London, United Kingdom / Madrid, Spain - [Verbal Identity Fellow](https://feeny.ai/job/verbal-identity-fellow-interbrand-new-york-z1r5178easry) — New York, NY - [Director, Strategy](https://feeny.ai/job/director-strategy-interbrand-new-york-d849xgt5bbe4) — New York, NY - [Praktikum Brand Design // Intern Brand Design (all genders)](https://feeny.ai/job/praktikum-brand-design-intern-brand-design-all-genders-interbrand-cologne-vh9mpk5pqxmp) — Cologne, Germany