---
title: 'Premium Marketing Lead (Incogni) at Surfshark'
canonical: 'https://feeny.ai/job/premium-marketing-lead-incogni-surfshark-warsaw-ksetw521jwv5'
type: 'job'
last_seen: '2026-10-17'
---

# Premium Marketing Lead (Incogni) at Surfshark

- **Company:** Surfshark
- **Location:** Warsaw, Poland
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/surfshark/23906c96-e75e-4820-acc9-238fecdf721b

## Job description

Incogni is on a mission to give people back control of their personal data. We hunt down data brokers and get your information removed—automatically. Now we're building something new: Incogni Concierge, a premium privacy service that pairs our technology with hands-on support from real privacy specialists, built for people who have the most to protect. We're looking for someone to own this from the ground up. There's no playbook yet. You'll write it.

If you want to:

- Own the growth of Incogni Concierge end to end-demand, acquisition, revenue, all of it;
- Build the go-to-market strategy across audiences, from self-directed affluent customers to business owners, executives, and family offices;
- Figure out how we actually sell-testing the right mix of direct acquisition, consultative sales, upsell, and partnerships;
- Build partnerships that turn into real revenue, across wealth management, financial advisors, insurance, executive networks, and cybersecurity;
- Work with our Acquisition, Lifecycle, Brand, PR, Sales, and Customer Success teams to grow Concierge faster;
- Get close to customers-learn their concerns, their buying behavior, their objections, and what they'll pay-then feed that back into what we build;
- Build a clear view of the funnel and the unit economics, and move resources toward whatever's working;
- Spot where Concierge can grow into a broader business for affluent customers;
- Build the team around the opportunity as it scales.

And you check off:

- Proven experience of owning real commercial outcomes-revenue, demand, acquisition-not just shipping projects or campaigns;
- Proven experience of building or scaling a new product, market, or revenue stream from an early stage;
- Strong commercial instincts, and the drive to take an opportunity from idea to money in the bank;
- A knack for building go-to-market strategies and knowing which customers, channels, and sales models can actually scale;
- Real partnership and business development skill-you find the opportunity, build the relationship, negotiate, and make it pay off;
- A customer-first mindset, and the patience to understand what demanding people really need;
- The ability to work closely with Product and shape the roadmap without owning it;
- Strong analytical thinking-funnels, conversion, unit economics, experimentation;
- High autonomy and low ego- you bring teams together and care about outcomes over turf;
- Comfort with ambiguity, because you'll be building the foundations as you go;
- Experience with affluent or high-net-worth customers, premium services, wealth management, financial services, cybersecurity, privacy, or insurance is valuable, but not a prerequisite.

Here’s the deal:

- Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
- Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts and a physical coach to health insurance and regular mental health checks;
- Tools of your choice: choose the technical equipment and tools you need to do your best work;
- Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
- Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;
- More days off: additional vacation days depending on your tenure;
- Premium Surfshark accounts: for you, your family, and friends;
- Gross salary: from 23000 - 32000 PLN/month for the Polish market or 5200 - 6300 EUR/month for the Lithuanian market. Although it may vary depending on your skills and experience.

## About Surfshark

## Company Overview
- **One-liner**: Surfshark is a cybersecurity company that provides a suite of online privacy and security solutions, including a top-rated VPN, antivirus, and data removal tools.
- **Entity Type**: Private (Unicorn, merged under a holding company with Nord Security)
- **Headquarters**: Amsterdam, Netherlands (with offices in Vilnius & Kaunas, Lithuania; Warsaw, Poland; and Berlin, Germany)
- **Founded**: 2018
- **Founders**: Vytautas Kaziukonis

## Core Business
- **Primary industry/industries**: Cybersecurity, Consumer Privacy, VPN Services
- **Target customers**: B2C (individual consumers), with specific programs for journalists, activists, and NGOs
- **Mission or purpose statement**: "To empower people to take full control of their digital lives, raise awareness about evolving online threats, and champion the accessibility and future of the internet."

## Products & Services
For each major offering:
- **[Surfshark VPN](https://surfshark.com/vpn)**: Core virtual private network service, a top-3 global VPN. Includes features like a strict no-logs policy (verified by Deloitte), 100% RAM-only servers, the proprietary WireGuard protocol, and the FastTrack route optimizer.
- **[Surfshark Antivirus](https://surfshark.com/antivirus)**: Malware and virus protection software.
- **[Surfshark Alert](https://surfshark.com/alert)**: A personal data leak monitoring service that alerts users if their credentials are exposed.
- **[Surfshark Search](https://surfshark.com/search)**: A private, ad-free search engine.
- **[Alternative ID](https://surfshark.com/alternative-id)**: A tool to create a synthetic online identity to protect a user's real email and personal data.
- **[Alternative Number](https://surfshark.com/alternative-number)**: A virtual phone number service for enhanced privacy.
- **[Incogni](https://incogni.com/)**: An automated data removal service that forces data brokers to delete a user's personal information.
- **[HeyPolo](https://heypolo.com/)**: A location-sharing app focused on privacy and consent.

## Market Standing
- **Valuation**: $1.6 Billion (as of 2022 merger with Nord Security), making it a Lithuanian unicorn. [surfshark.com](https://surfshark.com/about-us)
- **Key Metric**: Over 40 million app downloads, 500+ employees. [surfshark.com](https://surfshark.com/about-us)
- **Notable Investors/Partners**: Merged with Nord Security (2022) under a single holding company. Partners include Amnesty International and the VPN Trust Initiative. [surfshark.com](https://surfshark.com/about-us)
- **Growth Signals**:
    - Ranked as one of the fastest-growing European companies by the Financial Times FT 1000 for 2024, 2025, and 2026. [surfshark.com](https://surfshark.com/about-us)
    - Awarded "Best of 2026" by PCMag and "Editors’ Choice 2026" by CNET. [surfshark.com](https://surfshark.com/about-us)
    - Received AV-TEST Certification for its antivirus in 2025. [surfshark.com](https://surfshark.com/about-us)

## Competitive Advantages
- **Integrated Security Suite**: Beyond a standard VPN, Surfshark offers a comprehensive ecosystem (antivirus, data removal, leak alerts) creating a strong switching cost for users.
- **Privacy-First, Verified Operations**: The company has a strict, independently audited no-logs policy (verified by Deloitte) and operates a 100% RAM-only server network, a strong trust signal in the privacy-focused market.
- **Rapid Growth & Brand Recognition**: Consistently ranked among the fastest-growing companies in Europe and holds "Best of" awards from major tech publications (PCMag, CNET), giving it strong market credibility.
- **Innovation & Open Source**: Developed Dausos, the first VPN protocol built specifically for VPN users, and maintains a public Research Hub on internet censorship and cyber threats. [surfshark.com](https://surfshark.com/about-us)

## Strategic Focus
- **Global Expansion & Product Diversification**: Continues to expand its suite of privacy products (e.g., launching HeyPolo, Incogni) to capture more of the user's digital life.
- **Advocacy and Trust**: Deepening its commitment to digital rights through partnerships (e.g., Amnesty International) and transparency initiatives (publishing annual reports, impact reports, and transparency reports).
- **Enterprise-Grade Scaling**: The 2022 merger with Nord Security created a cybersecurity powerhouse, allowing for shared infrastructure and resources while keeping brands independent.

## Why Work Here
- **Culture & Values**: Company culture is rated 4.2/5 on Glassdoor. Core principles include **Radical Ownership, Open-mindedness, Collaboration, and High Standards**. [glassdoor.com](https://www.glassdoor.com/Overview/Working-at-Surfshark-EI_IE6375899.11,20.htm)
- **Remote & Flexibility**: Offers a "work from anywhere" policy (up to five times a year globally), flexible office hours, and a hybrid work-from-office model. [surfshark.com](https://surfshark.com/career)
- **Perks & Growth**: Includes private health insurance, mental and physical wellbeing programs (yoga, gym access), access to online learning platforms (Udemy, Masterclass), and bonus days off. [surfshark.com](https://surfshark.com/career)
- **Team**: A dynamic, fast-growing environment with over 500 specialists across global offices in Vilnius, Kaunas, Warsaw, and Berlin. [surfshark.com](https://surfshark.com/about-us)
- **Mission-Driven**: Employees work on products used by millions, with a clear mission to protect digital freedom and fight censorship.

## Sources
1. [Surfshark - About Us](https://surfshark.com/about-us)
2. [Surfshark - Careers](https://surfshark.com/career)
3. [Surfshark on Glassdoor](https://www.glassdoor.com/Overview/Working-at-Surfshark-EI_IE6375899.11,20.htm)
4. [Surfshark on LinkedIn](https://pl.linkedin.com/company/surfshark)

## Other roles at Surfshark

- [Senior Acquisition Product Manager](https://feeny.ai/job/senior-acquisition-product-manager-surfshark-vilnius-8k0y1695t2g9) — Vilnius, Lithuania
- [Senior Product Manager, Payments Platform](https://feeny.ai/job/senior-product-manager-payments-platform-surfshark-vilnius-ya4xtr0dhyvk) — Vilnius, Lithuania
- [PPC Specialist](https://feeny.ai/job/ppc-specialist-surfshark-vilnius-6aaz5y28mjfb) — Vilnius, Lithuania
- [Senior Graphic Designer (Employer Branding)](https://feeny.ai/job/senior-graphic-designer-employer-branding-surfshark-vilnius-8yn5pm9bpdk4) — Vilnius, Lithuania
- [Senior Graphic/Motion Designer (Incogni)](https://feeny.ai/job/senior-graphic-motion-designer-incogni-surfshark-vilnius-5sdaxd8e46vt) — Vilnius, Lithuania
- [Video Editor](https://feeny.ai/job/video-editor-surfshark-vilnius-3br3t2dmvasy) — Vilnius, Lithuania
- [Senior DevOps Engineer (Incogni)](https://feeny.ai/job/senior-devops-engineer-incogni-surfshark-vilnius-yfen9gmzy3pf) — Vilnius, Lithuania
- [Brand Strategist](https://feeny.ai/job/brand-strategist-surfshark-vilnius-antx8f17ekes) — Vilnius, Lithuania
- [Engineering Manager, Ironwall (Incogni)](https://feeny.ai/job/engineering-manager-ironwall-incogni-surfshark-vilnius-yvbfyb6z8mk1) — Vilnius, Lithuania
- [Senior Linux Sysadmin (Security Operations and Engineering)](https://feeny.ai/job/senior-linux-sysadmin-security-operations-and-engineering-surfshark-vilnius-5yp52db2sbpj) — Vilnius, Lithuania