---
title: 'President of B2B – EMEA & APAC at VTEX'
canonical: 'https://feeny.ai/job/president-of-b2b-emea-apac-vtex-barcelona-vhm8kwscmt79'
type: 'job'
last_seen: '2026-11-08'
---

# President of B2B – EMEA & APAC at VTEX

- **Company:** VTEX
- **Location:** Barcelona, Spain
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-11-08
- **Apply:** https://job-boards.greenhouse.io/vtex/jobs/6227996004

## Job description

## About the Role

As the President of B2B – EMEA & APAC, you will be the executive leader responsible for the strategy, growth, profitability (P&L) and market penetration of VTEX's B2B business across Europe, the Middle East, Africa and Asia-Pacific.

Reporting directly to the Chief Revenue Officer, your mission is to build and run a unified Go-To-Market machine, bringing Sales and Marketing together under your leadership. You will own the growth of our Annual Contract Value (ACV) in the region, making sure every demand generation initiative turns into pipeline, new logos and Enterprise expansion.

You will be the face of VTEX to C-level executives at manufacturers, CPG companies and distributors, and you will set the standard for B2B digital commerce across very different markets, languages and route-to-market models.

Barcelona, Spain (VTEX's main EMEA office). This is an in-office role, with frequent travel across EMEA & APAC and other global locations, like Sao Paulo, Medellín or New York.

## Key Responsibilities

- ACV, Sales and Marketing Leadership
- ACV growth ownership: Lead the value capture strategy and own the sustained acceleration of ACV across EMEA & APAC.
- Unified Go-To-Market: Give one direction to Enterprise Sales and B2B Marketing, removing silos so demand generation, positioning and deal closing work as a single revenue engine.
- Multi-market team leadership: Attract, align and develop leaders across Sales, B2B Marketing, Business Development and Customer Success in markets with different languages, cultures and buying behaviours.
- Executive Strategy & P&L
- P&L management: Own the financial results of the regional B2B unit, optimising marketing spend (CAC), net revenue retention (NRR) and overall profitability.
- Market prioritisation: Decide where to invest across EMEA & APAC, balancing mature markets with high-growth ones.
- Strategic account closing: Act as Executive Sponsor in complex negotiations, securing multi-year, high-ACV contracts with CEOs and enterprise buying committees.
- Alliances & Channel Ecosystem
- Partner amplification: Build strategic relationships with Global and regional Systems Integrators (GSIs/SIs) and specialised agencies to co-create joint marketing plans and drive indirect pipeline.
- Ecosystem fit: Make sure the partner network covers the ERPs, procurement platforms and local integrations that manufacturers and distributors use in each market.
- Market Voice & Strategic Direction
- Market intelligence: Feed insights from campaigns and sales engagements back to global Product, so the VTEX B2B Suite evolves with the real commercial mechanics of manufacturing and CPG customers: contract and customer-specific pricing, rebates, credit terms and multi-channel route-to-market.
- Industry positioning: Make VTEX the benchmark for B2B digital transformation and AI-driven commerce architectures in EMEA & APAC.

Profile Requirements

- Digital commerce leadership on the brand side: Background in manufacturing or CPG, having led the digital experience function from the brand side.
- Multi-channel route-to-market: Proven experience managing traditional trade, key accounts, distributors and large specialised retailers, with a clear understanding of how channel conflict, pricing tiers and assortment differ across each.
- Strong commercial grounding: Contract and list pricing, customer-specific pricing, volume and rebate structures, credit terms and payment conditions, trade spend and margin management, and the ability to translate these mechanics into digital requirements rather than treating them as back-office constraints.
- Commercial planning cycle: Working command of demand planning and S&OP, and of how digital order capture feeds forecasting, allocation and fulfilment upstream.
- Full range of B2B selling models: Hands-on experience with self-service portals, assisted sales through field agents and representatives, and system-to-system integration via punchout (cXML/OCI) into customer procurement platforms.
- Hybrid Sales & Marketing leadership: 5+ years leading full B2B sales cycles and directing B2B marketing strategies and teams, ideally in SaaS, supply chain, ERP or digital commerce environments.
- ACV scaling track record: A history of driving strong, predictable ACV growth, managing high-impact marketing budgets and complex P&L structures.
- Regional scope: Experience leading teams and customers across several countries in EMEA and/or APAC.
- Fluent English is required.
- German language proficiency and knowledge of the German market are highly preferred.

## Nice to Have

- Additional languages relevant to the region (e.g. Spanish, German, French, Arabic or an APAC language).
- Experience selling to or working with ERP and procurement ecosystems common in the region (e.g. SAP, Oracle, Coupa, Ariba).
- A network of C-level relationships in manufacturing, CPG and wholesale distribution across EMEA or APAC.

## About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit [www.vtex.com](https://www.vtex.com).

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

## Benefits

- Health & Dental Insurance: Company-paid health and dental coverage.

- Travel Assistance: Company-paid travel assistance coverage.

- Life Insurance: Company-paid life insurance coverage.

- Meal Vouchers: Company-funded meal vouchers.

- Childcare Benefits: Access to a tax-efficient childcare scheme through a flexible compensation plan (employee-funded).

## About VTEX

## Company Overview
- **One-liner**: VTEX provides an AI-native commerce platform that enables enterprise brands and retailers to orchestrate B2C, B2B, marketplace, and omnichannel operations from a single unified suite.
- **Entity Type**: Public (NYSE: VTEX)
- **Headquarters**: Rio de Janeiro, Brazil (with major offices in New York, Miami, Mexico City, Bogotá, and São Paulo)
- **Founded**: 2000
- **Founders**: Geraldo Thomaz Jr. and Marcio Kumruian

## Core Business
- Primary industry/industries: E-commerce Software, Digital Commerce Platforms, Retail Technology, AI-Powered Customer Experience
- Target customers: Enterprise B2C, B2B, D2C, and Marketplace retailers; global brands; mid-market and large retailers
- Mission or purpose statement: "Create the future of commerce" by powering the commerce transformation and enabling organizations to modernize their tech stack with an AI-native operating system.

## Products & Services
- **VTEX Commerce Platform**: A unified, AI-native suite for D2C, B2C, B2B, and Marketplace commerce, including order management, omnichannel operations, and global commerce capabilities (multi-region, multi-language, multi-currency).
- **VTEX CX Platform (formerly Weni)**: An AI-native customer service and conversational commerce platform, acquired from Weni.ai. Includes autonomous AI agents for customer support, guided purchasing, and real-time assistance across channels.
- **Agentic WhatsApp Store**: Enables conversational commerce directly within WhatsApp, allowing customers to discover products, get personalized recommendations, and complete purchases without leaving the chat.
- **AI Search & Recommendations**: Context-aware search and real-time personalized recommendations to drive conversions and revenue per visit.
- **VTEX Ads Platform**: An AI-optimized retail media network that allows brands to run sponsored campaigns directly on storefronts, turning existing traffic into incremental revenue.
- **CMS with GenAI**: Content management with generative AI for faster campaign creation, personalized messaging, and SEO improvement.
- **Data Insights Agent**: AI-powered analytics that transform complex commerce data into actionable decisions, predicting trends and guiding strategy in real time.

## Market Standing
- **Valuation/Market Cap**: As of mid-2026, VTEX has a market capitalization of approximately $2.5–$3 billion (fluctuates with market conditions). The company processes over **$15B+ in GMV annually**.
- **Key Metric**: Public company with reported quarterly earnings. In FY 2025, VTEX reported annual revenue of approximately $300M+ (exact figures available in SEC filings). Total funding raised pre-IPO was approximately $365M.
- **Notable Investors/Partners**: Key institutional investors include SoftBank, Goldman Sachs, and others. Partners include major global brands like Carrefour, Colgate, Sony, Stanley Black & Decker, and Whirlpool. The company has 3,500+ enterprise customers and supports 3,100+ active online stores across 44 countries.
- **Growth Signals**: Strong headcount growth (1,300+ employees globally, up from ~1,000 in 2023), 38 operating locations worldwide, a 4.3 Glassdoor rating, and continuous expansion through acquisitions (e.g., Weni.ai in 2025). The company is aggressively investing in AI-native features and conversational commerce.

## Competitive Advantages
- **AI-Native Platform**: Unlike many legacy commerce platforms that bolt on AI, VTEX embeds AI across every layer of the platform (search, recommendations, customer service, ads, content, data insights), creating a unified, intelligent commerce ecosystem.
- **Unified Commerce Suite**: Offers a single platform for B2C, B2B, D2C, marketplace, and omnichannel operations, reducing complexity and maintenance for enterprise customers.
- **Global Reach with Local Depth**: Serves 44 countries with localized capabilities (languages, currencies, regulations), a rare combination for a commerce platform.
- **Strong Enterprise Customer Base**: High-profile, sticky enterprise clients (Carrefour, Sony, Colgate, Whirlpool) create a strong moat through switching costs and deep integrations.
- **Acquisition of Weni.ai**: The 2025 acquisition of Weni.ai added a leading agentic CX platform, positioning VTEX at the forefront of conversational commerce and AI-powered customer service.

## Strategic Focus
- **AI-First Innovation**: Doubling down on autonomous AI agents (customer service, sales, data insights) to differentiate the platform and drive operational efficiency for clients.
- **Conversational Commerce**: Expanding capabilities in WhatsApp and other chat-based commerce channels to capture the growing trend of social and conversational selling.
- **Global Expansion**: Continuing to grow in Latin America (its stronghold) while expanding deeper into North America, Europe, and Asia.
- **Platform Ecosystem**: Building out the VTEX Ads and marketplace capabilities to create a network effect where more sellers and buyers attract each other, generating incremental revenue streams.
- **Enterprise Modernization**: Targeting CIOs and CTOs looking to replace legacy, fragmented commerce stacks with a modern, unified, AI-native solution.

## Why Work Here
- **Culture & Ratings**: VTEX has a strong Glassdoor rating of 4.3, indicating high employee satisfaction. The company describes its culture as one where "high performance is a mountain with no top" and emphasizes a "shared bold future."
- **Remote/Hybrid/Office**: The company has 38 operating locations worldwide and supports a hybrid work model. Roles are available in major hubs (Rio de Janeiro, São Paulo, New York, Miami, Mexico City, Bogotá) and some remote positions.
- **Early Careers & Diversity**: VTEX has active early career programs (internships, student initiatives) and a dedicated "Programa de Diversidade" for inclusion of people with disabilities. They have a specific "Banco de Talentos Diversos" in Brazil.
- **Engineering & Tech Culture**: With 1,300+ employees and a tech-heavy focus (AI, cloud, SRE, frontend, backend), engineers work on cutting-edge commerce and AI problems at global scale. The company offers roles in Engineering, Product Management, Data, and Cloud infrastructure.
- **Impact & Scale**: Employees work on a platform that processes $15B+ in GMV annually and serves 3,500+ enterprise customers, offering a high-impact environment where work is visible and directly affects global commerce.

## Sources
1. [vtex.com](https://vtex.com/en-us)
2. [investors.vtex.com](https://www.investors.vtex.com/overview/default.aspx)
3. [careers.vtex.com](https://careers.vtex.com/)
4. [job-boards.greenhouse.io/vtex](http://job-boards.greenhouse.io/vtex)
5. [weni.ai](https://weni.ai/en)

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