---
title: 'Principal Analyst, Marketing, Media & Ad Tech Briefings at EMARKETER'
canonical: 'https://feeny.ai/job/principal-analyst-marketing-media-ad-tech-briefings-emarketer-new-york-new-york-ma6vx73zt6m7'
type: 'job'
last_seen: '2026-09-12'
---

# Principal Analyst, Marketing, Media & Ad Tech Briefings at EMARKETER

- **Company:** EMARKETER
- **Location:** New York New York, United States
- **Compensation:** $160k–$170k
- **Posted:** 2026-07-07
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/emarketer/jobs/6109432004

## Job description

EMARKETER is a subsidiary of Axel Springer SE, a transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as [The Essentials](https://www.axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why) – remain a cornerstone of the company’s foundation today. [Learn more about Axel Springer](https://www.axelspringer.com/en/).

We’re hiring a Principal Analyst to lead our daily coverage of Marketing, Media, & Ad Tech content at EMARKETER.

The Role and Team:

EMARKETER’s Briefings are a suite of premium subscription newsletters reaching tens of thousands of business professionals daily. We are seeking a Principal Analyst - a high-profile industry authority with a distinct point of view to lead our Marketing, Media & Ad Tech coverage.

In this role, you will manage a specialized team of analysts and set the direction for our daily briefings and real-time reports on marketing, media and ad tech. You will also directly contribute content to our subscriber-only newsletters, which cover the full spectrum of the industry from the mechanics of programmatic, retail media, and social to the strategic shifts driven by AI-integrated marketing and customer engagement. This position offers a unique platform to bridge the gap between deep-dive research and high-impact media, shaping how the world’s top professionals understand the technologies defining our future.

This is a hybrid role based out of our New York City office, with regular in-office expectations.

Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future. Candidates must be within commuting distance of our New York City office. Relocation assistance is not available.

The Ideal Candidate is:

- An exceptional communicator who can identify the "so what" in business news and translate high-level concepts into high-impact, concise, and actionable insights.
- An industry authority who possesses a sophisticated understanding of the marketing, media and/or ad tech landscape and unique point of view that cuts through industry noise to provide original, must-read analysis.
- A visual storyteller with a sharp eye for data and the ability to translate complex datasets into compelling, high-impact visualizations that anchor and elevate our stories.
- An innovator who challenges the status quo, pilots new formats, and identifies untapped coverage opportunities.
- A strategic thinker who can balance creative intuition with market analysis, constantly iterating on products to meet the evolving needs of our audience.
- A metrics-driven leader who understands how to use audience metrics and industry data to anchor editorial decisions and prove ROI.
- A high-EQ mentor with the patience and technical skill to elevate the work of analysts at all experience levels.

Key Responsibilities:

- Lead a high-performing team of analysts, providing the mentorship and editorial oversight needed to produce world-class newsletters on Marketing, Media, and Ad Tech.
- Act as the final authority on all published content, ensuring every briefing is persuasive, digestible, and forward-looking.
- Author daily newsletter articles, high-impact reports and presentations that provide the definitive take on the industry’s most pressing challenges.
- Create engaging data-centric charts and graphics that support your analysis and elevate our stories.
- Serve as the face of EMARKETER by representing the brand at major industry events, on social media, and across global news outlets.
- Partner with product, sales and data teams to refine content strategy based on subscriber engagement and email performance metrics.

Desired Skills & Experience:

- 5+ years of experience in an editorial or research leadership role, ideally within digital publishing or business intelligence.
- Extensive experience writing authoritative business content spanning marketing, media and/or ad tech topics, ideally in a high-velocity/daily production environment.
- A sophisticated understanding of the intersection between marketing, media, and generative AI.
- A track record of managing and coaching content contributors through direct, constructive feedback.
- Public speaking experience with client presentations, industry events, media appearances, and/or webinars.
- Strong logical reasoning and the ability to interpret complex datasets into a cohesive story.
- Experience using engagement data (Open Rates, CTR, etc.) to inform and pivot content strategy.

Salary & Benefits:

- Base salary: $160,000-$170,000 (dependent on skills, experience, and competencies)
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reach-out, and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Salary for the role is commensurate with experience and depends on a number of factors, including a candidate’s qualifications, skills, competencies and experience. US pay range $160,000—$170,000 USD

## About EMARKETER

EMARKETER is the world's leading research company focused on digital transformation. We hire people who are passionate about providing business leaders with actionable data and insights in the areas of digital marketing and advertising, media, retail and ecommerce, financial services, healthcare, and more. Our clients, who rely on our content to make informed decisions, include top global brands within Fortune 1000 companies, as well as smaller firms striving to compete in a digital age.

At EMARKETER, we pride ourselves on an inclusive work environment and continuously strive for diversity of thought, identity, and experience while encouraging growth and providing support to team members throughout the organization. EMARKETER is committed to corporate transparency through regular business updates and an always-open line of communication.

## What We Value

Our people are the foundation of our success. Guided by our values, we:

- Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.
- Work as One Team: We collaborate with trust, accountability, and transparency.
- Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.
- Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.

To learn more about what it’s like to work at EMARKETER check out our [careers page](https://www.emarketer.com/careers/) and [life page](https://www.linkedin.com/company/emarketer-inc/life/33872e1c-1370-485f-ba86-e31902442c55/).

If this sounds like a great job for you, please apply online and tell us a bit about why you're a good fit for the role. Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.

## About EMARKETER

## Company Overview
- **One-liner**: EMARKETER is a subscription-based market research company that provides data-centric forecasts, benchmarks, and insights on digital marketing, media, and commerce to revenue-driving teams.
- **Entity Type**: Private (Subsidiary of Axel Springer)
- **Headquarters**: New York, New York, United States
- **Founded**: 1996
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Market Research, Digital Marketing, Media, and Commerce Insights
- **Target customers**: B2B; primarily revenue-driving teams (marketing, advertising, sales, and commerce leaders) in enterprises and mid-market companies
- **Mission or purpose statement**: To provide credible forecasts and benchmarks that power the strategies of revenue-driving teams, helping clients anticipate tomorrow’s market trends for confidence today.

## Products & Services
- **EMARKETER Subscription**: A comprehensive suite of resources including thousands of ready-made forecasts, charts, and reports on digital marketing, media, and commerce. The platform now includes AI Search for faster navigation and contextualization of research.
- **EM Advisory**: Advisory sessions that bring EMARKETER’s trusted data and insights to life with customized recommendations aligned to a company’s goals, competitive landscape, and growth challenges.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held subsidiary of Axel Springer)
- **Key Metric**: Total Funding of $50.0M (Series C, last round on 2016-06-10) [linkedin.com](https://www.linkedin.com/company/emarketer-inc)
- **Notable Investors/Partners**: Axel Springer (Owner) [linkedin.com](https://www.linkedin.com/company/emarketer-inc)
- **Growth Signals**: Operates in 12 countries (including Argentina, United Kingdom, Philippines, Brazil, and Canada); employs 214 people with a monthly headcount growth of +1.3%; LinkedIn followers at 54,318 with +1.2% monthly growth [linkedin.com](https://www.linkedin.com/company/emarketer-inc)

## Competitive Advantages
- **Proprietary Methodology**: EMARKETER’s forecasts and reports are built on a unique, transparent methodology that sources data from first-party research, exclusive partner data, public companies, research and media firms, government agencies, and executive interviews [emarketer.com](https://www.emarketer.com/about/).
- **25+ Year Track Record**: Founded in 1996, the company has a long history of pioneering forecasts around digital transformation, establishing itself as a gold standard for media, advertising, and commerce data [emarketer.com](https://www.emarketer.com/about/).
- **Comprehensive Coverage**: Offers a wide range of coverage areas including Advertising & Marketing, Ecommerce & Retail, Financial Services, and Technology, providing a one-stop-shop for digital transformation insights [emarketer.com](https://www.emarketer.com/).
- **AI-Enhanced Platform**: Recently introduced AI Search to help users navigate and contextualize research faster, demonstrating a commitment to innovation [emarketer.com](https://www.emarketer.com/).

## Strategic Focus
- **Global Expansion**: Continuing to expand coverage globally across the Americas, Europe, and Asia-Pacific [emarketer.com](https://www.emarketer.com/about/).
- **AI Integration**: Investing in AI capabilities (AI Search) to improve user experience and speed of insight delivery [emarketer.com](https://www.emarketer.com/).
- **Advisory Services Growth**: Growing the EM Advisory arm to provide more customized, high-touch consulting alongside traditional subscription research [emarketer.com](https://www.emarketer.com/).

## Why Work Here
- **Culture**: EMARKETER emphasizes four core values: We Serve Our Clients, We Work as One Team, We Innovate and Adapt, and We Celebrate Diversity and Inclusion. Employee engagement is a priority, with quarterly All Hands meetings, virtual and in-person social gatherings, office hours with leadership, monthly business updates, and Employee Resource Groups [emarketer.com](https://www.emarketer.com/careers/).
- **Remote/Hybrid Policy**: Offers the freedom and flexibility of remote work or a hybrid in-office schedule [emarketer.com](https://www.emarketer.com/careers/).
- **Notable Perks**: Full medical coverage at affordable costs, dental, vision, life insurance, FSA and DCA coverage, family planning and fertility benefits, 401k matching, unlimited paid time off, parental leave options, phone plan reimbursements, gym membership discounts, and professional development opportunities [emarketer.com](https://www.emarketer.com/careers/).
- **Engineering Culture**: The company is investing in AI (VP of Artificial Intelligence on staff) and data visualization, suggesting a data-driven, tech-forward environment for technical roles [linkedin.com](https://www.linkedin.com/company/emarketer-inc).

## Sources
1. [emarketer.com - Careers Page](https://www.emarketer.com/careers/)
2. [emarketer.com - About Page](https://www.emarketer.com/about/)
3. [emarketer.com - Homepage](https://www.emarketer.com/)
4. [greenhouse.io - Jobs at EMARKETER](https://job-boards.greenhouse.io/emarketer/jobs/5761458004)
5. [linkedin.com - EMARKETER Company Profile](https://www.linkedin.com/company/emarketer-inc)

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