---
title: 'Principal, Biz Marketing (Account Management - Affiliate) at Coupang'
canonical: 'https://feeny.ai/job/principal-biz-marketing-account-management-affiliate-coupang-taipei-2hrd63hvzeb9'
type: 'job'
last_seen: '2026-09-11'
---

# Principal, Biz Marketing (Account Management - Affiliate) at Coupang

- **Company:** Coupang
- **Location:** Taipei, Taiwan
- **Posted:** 2026-03-30
- **Last confirmed live:** 2026-09-11
- **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=7756913

## Job description

職位概述（Role Overview）

Coupang 正重新定義購物體驗，而我們的程式化廣告（Programmatic Ad）產品正驅動新一代電商整合。

我們正在尋找一位具策略思維的客戶經理（Account Manager），負責管理台灣的聯盟夥伴（Affiliate partners）。此職位將專注於發展與優化媒體/網站夥伴關係、推動更深入的 API 整合，以及透過 Coupang 的聯盟技術（Affiliate Technologies）挖掘長期變現機會。

你將與產品、工程與合作夥伴團隊密切合作，以最大化合作夥伴績效、營收成長與整合深度。

工作內容（What You Will Do）

1. 夥伴成長與帳戶管理（Partner Growth & Account Management）

- 負責並拓展台灣地區 App 與網站媒體夥伴組合
- 推動既有帳戶的營收成長、留存與業務擴展
- 發掘升級機會，將夥伴從基礎展示型變現（display）提升至 API 驅動的電商整合模式
- 與產品、工程及商務團隊等關鍵利害關係人建立長期穩定關係
- 作為合作夥伴的主要聯絡窗口與信任顧問

1. 技術解決方案顧問與整合優化（Technical Solution Consulting & Integration Optimization）

- 作為策略顧問，協助媒體夥伴優化 Coupang 搜尋與推薦 API 的整合效果
- 與夥伴工程團隊合作，提升整合品質、資料流與整體效能
- 分析績效數據，提出優化建議以提升轉換率、互動率與變現能力
- 與 Coupang 內部產品與工程團隊跨部門合作，解決問題並推動功能優化

1. 營收優化與程式化策略（Revenue Optimization & Programmatic Strategy）

- 運用對 SSP（供應方平台）、程式化生態與競價模式的理解，優化夥伴變現成果
- 協助夥伴從傳統模式（waterfall / display）轉型至進階的程式化 + API 驅動模式
- 探索成長槓桿，包括流量分群、版位策略與推薦邏輯優化
- 使用 Dashboard 或 SQL 追蹤與管理關鍵商業指標

1. 夥伴成功與策略發展（Partner Success & Strategic Development）

- 為重點夥伴制定帳戶策略與成長藍圖
- 監控夥伴健康度，辨識風險並主動推動留存策略
- 分享市場洞察與最佳實務，提升夥伴整體表現
- 必要時支援新夥伴 onboarding，並著重長期成長與規模擴展

基本資格與能力（Basic Qualifications & Skills）

- 8 年以上 Account Management、Partner Management 或 Business Development 經驗（需具備 AdTech / Programmatic / 行動變現領域背景）
- 熟悉媒體變現模式、SSP 及程式化廣告生態系
- 具備管理與成長策略型或企業級客戶的經驗
- 能將商業需求轉化為技術解決方案與整合策略
- 能與技術團隊討論 API、資料流與系統整合相關議題
- 具備強烈數據分析思維，能以數據與績效驅動決策

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

## Role Overview

Coupang is reimagining the shopping experience, with our Programmatic Ad products driving next-generation commerce integrations.

We are looking for a strategic Account Manager to manage our affiliate partners in Taiwan. This role focuses on growing and optimizing publisher relationships, driving deeper API integrations, and unlocking long-term monetization opportunities through Coupang’s Affiliate Technologies.

You will work closely with product, engineering, and partner teams to maximize partner performance, revenue growth, and integration depth.

## What You Will Do

- Partner Growth & Account Management
- Own and grow a portfolio of app and web publisher partners in Taiwan
- Drive revenue growth, retention, and expansion across existing accounts
- Identify upsell opportunities by expanding partners from basic display monetization to API-based commerce integration
- Build strong, long-term relationships with key stakeholders including Product, Engineering, and Business teams
- Act as the primary point of contact and trusted advisor for partners
- Technical Solution Consulting & Integration Optimization
- Serve as a consultative partner to help publishers optimize integration of Coupang’s Search & Recommendation APIs
- Collaborate with partner engineering teams to improve integration quality, data flow, and performance outcomes
- Analyze performance data and recommend adjustments to maximize conversion, engagement, and monetization yield
- Work cross-functionally with Coupang product and engineering teams to resolve issues and roll out enhancements
- Revenue Optimization & Programmatic Strategy
- Leverage understanding of SSPs, programmatic ecosystem, and bidding models to improve partner monetization outcomes
- Help partners optimize yield by transitioning from legacy models (waterfall / display) to more advanced programmatic + API-driven models
- Identify growth levers including traffic segmentation, placement strategy, and recommendation logic
- Track and manager key business performance metrics using Dashboard or SQL
- Partner Success & Strategic Development
- Develop account plans and growth roadmap for key partners
- Monitor partner health, identify risks, and proactively drive retention strategies
- Share market insights and best practices to elevate partner performance
- Support onboarding of new partners when needed, but with a focus on long-term success and scaling

## Basic Qualifications & Skills

- 8+ years of experience in Account Management, Partner Management, or Business Development within AdTech / Programmatic / Mobile Monetization
- Strong understanding of publisher monetization, SSPs, and programmatic advertising ecosystem
- Experience managing and growing strategic or enterprise-level accounts
- Ability to translate business needs into technical solutions and integration strategies
- Comfortable discussing API concepts, data flow, and system integration with technical stakeholders
- Strong analytical mindset with ability to drive decisions through data and performance metrics
- Native Mandarin and professional English proficiency

Recruitment Process and Others

Recruitment Process

- Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

- Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:

https://www.coupang.jobs/privacy-policy/​

## About Coupang

## Company Overview
- **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers.
- **Entity Type**: Public (NYSE: CPNG)
- **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations.
- **Founded**: 2010
- **Founders**: Bom Kim (Bong-Seok Kim)

## Core Business
- **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce.
- **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.).
- **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'"

## Products & Services
- **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery).
- **[Coupang Eats](#)**: Restaurant food delivery service.
- **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows).
- **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang.
- **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships).
- **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands.
- **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising.

## Market Standing
- **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn].
- **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn].
- **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers.
- **Growth Signals**: 
    - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations].
    - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs).
    - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%).

## Competitive Advantages
- **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate.
- **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match.
- **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price).
- **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation.

## Strategic Focus
- **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page].
- **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint.
- **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy).
- **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver.

## Why Work Here
- **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs].
- **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars.
- **Benefits**:
    - Medical insurance for employee and direct family.
    - Paid family leave (for celebration or bereavement).
    - Learning programs (foreign languages, soft skills).
    - Global project opportunities (collaborate with teams across continents).
    - Team and company events (games, food, bonding).
- **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles.
- **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale.

## Sources
1. [Coupang Careers](https://www.coupang.jobs/en/)
2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/)
3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/)
4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/)
5. [LinkedIn - Coupang](https://www.linkedin.com/company/coupang)

## Other roles at Coupang

- [[TW Catalog] Staff Back-end Engineer](https://feeny.ai/job/tw-catalog-staff-back-end-engineer-coupang-beijing-h3q8q45wyb80) — Beijing, China
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- [Director, ICQA](https://feeny.ai/job/director-icqa-coupang-taipei-ar1f9smj2sm5) — Taipei, Taiwan
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