---
title: 'Principal, Brand Management at Coupang'
canonical: 'https://feeny.ai/job/principal-brand-management-coupang-taipei-dkzxcptjdvvy'
type: 'job'
last_seen: '2026-09-11'
---

# Principal, Brand Management at Coupang

- **Company:** Coupang
- **Location:** Taipei, Taiwan
- **Posted:** 2026-05-12
- **Last confirmed live:** 2026-09-11
- **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=7906097

## Job description

Description

Coupang 正在重新構想購物體驗，目標是讓每位顧客從打開 Coupang 應用程式起至訂單送達家門的每一刻都驚嘆不已。

我們在台灣的包括「火箭速配」，以實惠的價格為多種精選商品提供隔日到貨服務。「火箭跨境」供應來自韓國、美國等地數百萬種暢銷商品，並提供國際速配服務。

我們正在尋覓人才協助我們帶領 Coupang 台灣拓展業務。這是個難得的機會，一同參與 Coupang 在台灣的成長，打造一個讓我們的顧客自問「沒有 Coupang，我該怎麼過活？」的世界。

職位: Retail Brand Management (Buyer)

主要職責:

- 識別與開發供應商，包含完成所有文件，制定計劃和 KPI 管理結構以推動業績
- 商品採購，專注於快速消費品
- 議價與供應商談判
- 供應商及品項管理
- 制定一個有效和準確的系統來監控採購訂單
- 每周向主管提交採購訂單報告，包含已結案的發票單號
- 與管理團隊合作，確保所有交貨滿足指定的訂單，並報告任何延期或缺貨的產品

基本要求:

- 至少8年以上業務談判，議價等相關經驗
- 有跨部門和跨市場利益相關者合作的經驗
- 能夠優先處理工作並找到方法解決複雜、快速變化的問題
- 有良好的分析技能和影響/說服內部和外部人員的能力
- 具備英語能力 (加分)

招募流程

- 申請審核 - 2場視訊面試 - 錄取通知書
- 招聘流程的確切性質可能會根據具體工作而有所不同，並且可能會因日程安排或其他情況而發生變化。
- 面試時間表和結果將透過電子郵件地址通知應徵人員。

需要考慮的事項

- 如果空缺職位已填補，則此職位發布可能會在規定的申請結束日期之前關閉。
- 如果發現候選人在申請過程中提交了虛假信息，Coupang 有權撤銷聘用邀請。
- Coupang 不歧視殘疾申請人或退伍軍人。 我們很自豪能為所有申請人提供平等的機會。

人人均等的機會

- Coupang提供均等的機會給所有員工。若沒有全球多元團隊的寶貴意見，我們不可能達成史無前例的成功。

## About Coupang

## Company Overview
- **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers.
- **Entity Type**: Public (NYSE: CPNG)
- **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations.
- **Founded**: 2010
- **Founders**: Bom Kim (Bong-Seok Kim)

## Core Business
- **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce.
- **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.).
- **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'"

## Products & Services
- **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery).
- **[Coupang Eats](#)**: Restaurant food delivery service.
- **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows).
- **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang.
- **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships).
- **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands.
- **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising.

## Market Standing
- **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn].
- **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn].
- **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers.
- **Growth Signals**: 
    - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations].
    - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs).
    - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%).

## Competitive Advantages
- **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate.
- **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match.
- **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price).
- **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation.

## Strategic Focus
- **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page].
- **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint.
- **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy).
- **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver.

## Why Work Here
- **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs].
- **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars.
- **Benefits**:
    - Medical insurance for employee and direct family.
    - Paid family leave (for celebration or bereavement).
    - Learning programs (foreign languages, soft skills).
    - Global project opportunities (collaborate with teams across continents).
    - Team and company events (games, food, bonding).
- **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles.
- **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale.

## Sources
1. [Coupang Careers](https://www.coupang.jobs/en/)
2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/)
3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/)
4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/)
5. [LinkedIn - Coupang](https://www.linkedin.com/company/coupang)

## Other roles at Coupang

- [[TW Catalog] Staff Back-end Engineer](https://feeny.ai/job/tw-catalog-staff-back-end-engineer-coupang-beijing-h3q8q45wyb80) — Beijing, China
- [Principal Executive Assistance](https://feeny.ai/job/principal-executive-assistance-coupang-singapore-5ghkw9a83edt) — Singapore
- [Merchant Quality & Growth Strategy Manager](https://feeny.ai/job/merchant-quality-growth-strategy-manager-coupang-tokyo-wf58pyx9qkt1) — Tokyo, Japan
- [Commercial Strategy Manager](https://feeny.ai/job/commercial-strategy-manager-coupang-tokyo-dtmtqpbgp2tv) — Tokyo, Japan
- [[쿠팡] Eats Junior PM (신입 가능)](https://feeny.ai/job/eats-junior-pm-coupang-seoul-t24y5pj9cec1) — Seoul, South Korea
- [Director, ICQA](https://feeny.ai/job/director-icqa-coupang-taipei-ar1f9smj2sm5) — Taipei, Taiwan
- [Senior Principal, Legal Counsel](https://feeny.ai/job/senior-principal-legal-counsel-coupang-tokyo-k0fd8avfzrgj) — Tokyo, Japan
- [Senior Staff ll, Machine Learning Engineer - Search Relevance](https://feeny.ai/job/senior-staff-ll-machine-learning-engineer-search-relevance-coupang-mountain-view-xw5trh6zxvx4) — Mountain View, CA
- [Staff, Detection Platform Engineer](https://feeny.ai/job/staff-detection-platform-engineer-coupang-seoul-me6tbrss4ve0) — Seoul, South Korea
- [Senior PMO Operations Specialist (Digital Trust PMO)](https://feeny.ai/job/senior-pmo-operations-specialist-digital-trust-pmo-coupang-seoul-f0sj5hzw4bmq) — Seoul, South Korea