---
title: 'Principal Brand Strategist at KRAFTON Americas'
canonical: 'https://feeny.ai/job/principal-brand-strategist-krafton-americas-el-segundo-0mnj4kze93er'
type: 'job'
last_seen: '2026-09-09'
---

# Principal Brand Strategist at KRAFTON Americas

- **Company:** KRAFTON Americas
- **Location:** El Segundo, CA
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/kraftonamericas/jobs/8758258002

## Job description

## THE COMPANY

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies and expanding our platforms and services to captivate an even larger fan base. Best known for the genre-defining worldwide sensation PUBG: Battlegrounds, our stellar studios based across the globe include PUBG Studios, Striking Distance Studios, Unknown Worlds, Bluehole Studio, RisingWings and more. In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market.

## THE OPPORTUNITY

KRAFTON Americas operates as the regional publishing arm of a Seoul-headquartered global studio, supporting a portfolio that includes the PUBG and Subnautica franchises. You will join a close-knit, high-accountability publishing team that works across multiple titles simultaneously, partnering closely with a cross-functional team of publishing craft experts. Our GPD counterparts own global strategy; our team's value lies in bringing deep regional expertise, agile execution, and a clear player perspective to the table.

As Principal Brand Strategist, you'll be the team's brand authority across that full surface: stewarding creative quality on live paid media campaigns, servicing brand requests from our GPD partners, and bringing brand and product identity to the strategic pitches the team carries to executive leadership. You'll also lend your brand and publishing skillset across the team's active workstreams, spanning both announced and unannounced titles. The mandate is deliberately broad, spanning upstream brand strategy and downstream creative stewardship, and it requires someone who can hold the quality bar in both.

This is a 6 month W2 contract.

## RESPONSIBILITIES

- Own brand stewardship across the team's paid media campaigns, including copy and creative review and approval recommendations
- Provide direct, actionable feedback to creative teams, media partners, and agencies on campaign assets
- Manage intake, prioritization, and delivery of brand strategy and creative requests from global product and development partners
- Translate product and market theses into visually compelling, brand-grounded executive pitches, partnering with strategy leads
- Define brand and audience positioning for proposed products at the concept stage, including identity, tone, and differentiation
- Set and uphold creative quality standards across team outputs, from campaign assets to executive presentations
- Advise team leadership on brand architecture, campaign strategy, and creative resourcing
- Coordinate brand consistency across regional campaign work and global franchise guidelines
- Contribute to audience and community insight development for the Americas markets

## QUALIFICATIONS

- 12+ years of experience in brand strategy, brand marketing, or integrated marketing, including significant games industry experience
- Experience directing brand or publishing strategy across multiple markets for a major games portfolio
- Hands-on experience reviewing and directing campaign creative, including paid media, with a track record of holding the quality bar
- Experience managing agency and vendor relationships across creative and media
- Track record of building brand strategy that connects product identity to audience and business outcomes
- Experience presenting brand and campaign strategy to executive stakeholders
- Strong cross-functional collaboration across marketing, creative, community, and partnerships
- English business communication skills, written and verbal
- No impediment to occasional international travel

## PREFERRED QUALIFICATIONS

- Experience spanning brand architecture, strategy and creative work
- Experience pitching or building strategic market pitches for executive leaders
- Experience managing multidisciplinary teams covering brand, creative, paid media, communications, and community
- Deep familiarity with the Americas markets, including US and Canada
- Experience with esports, creator, or community-driven marketing programs
- Agency-side experience in account or communication strategy

Reasonable Accommodation

KRAFTON Americas is committed to the full inclusion of all qualified individuals. As part of this commitment, the Company will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to apply for an open position, perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the HR Talent team at KRAFTON Americas, to begin the interactive process.

EEOC statement

KRAFTON Americas provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.

In California, the expected salary range for this position is $131,000-$180,000. The listed expected salary range represents a good faith estimate and the actual pay may depend on a variety of job-related factors that can include experience, education, skills, and location.

Don’t meet every single requirement?

Studies have shown that women and people of color are less likely to apply at jobs unless they meet every single qualification.  At Krafton we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.  You might just be the right candidate for this or other roles.

Due to recent scams, our recruiters will only reach out to you via @sds.com, @krafton.com or @pubg.com. If you received an email and are unsure you can always email recruiting_ka@krafton.com.

## About KRAFTON Americas

## Company Overview
- **One-liner**: KRAFTON Americas is the North American publishing, creative, and operations hub for KRAFTON, Inc., a global collective of independent game development studios best known for *PUBG: BATTLEGROUNDS*, *Subnautica*, and *The Callisto Protocol*.
- **Entity Type**: Private (Subsidiary of KRAFTON Inc., which is publicly traded on the Korea Exchange under ticker 259960.KS)
- **Headquarters**: El Segundo, California, USA
- **Founded**: 2017
- **Founders**: N/A (operates as a subsidiary of KRAFTON Inc., founded by Changhan Kim and Byung-gyu Chang)

## Core Business
- **Primary industry**: Video Game Publishing & Interactive Entertainment
- **Target customers**: B2C (gamers globally, with a focus on the North American market); B2B (partnerships with platform holders, media, and content creators)
- **Mission or purpose**: To identify and publish games of exceptional quality and entertainment value, pushing the boundaries of gameplay through cutting-edge technologies and creating immersive, virtual worlds that redefine interactive entertainment. [press.krafton.com](https://press.krafton.com/About-us)

## Products & Services
- **Publishing Services (North America)**: Regional brand management, marketing, PR, community engagement, localization, and live-service support for KRAFTON’s global game portfolio (e.g., *PUBG: BATTLEGROUNDS*, *Subnautica 2*, *The Callisto Protocol*).
- **Game Development Support**: Collaborates with internal studios (PUBG Studios, Striking Distance Studios, Unknown Worlds, Bluehole Studio, Neon Giant, etc.) to bring titles to the North American market.
- **Platform & Content Partnerships**: Manages relationships with console/PC platform holders, media, and creator ecosystems to maximize game reach and cultural resonance.

## Market Standing
- **Valuation/Market Cap**: KRAFTON Inc. (parent) market cap is approximately ₩16.2 trillion (~$12.5 billion USD) as of mid-2025. KRAFTON Americas’ standalone valuation is not disclosed.
- **Key Metric**: KRAFTON Inc. reported annual revenue of approximately ₩2.5 trillion (~$1.9 billion USD) in 2024, driven primarily by *PUBG: BATTLEGROUNDS* and its mobile version. KRAFTON Americas’ specific revenue is not publicly available.
- **Notable Investors/Partners**: KRAFTON Inc. is a publicly traded parent company; key partners include Tencent (for mobile publishing), Xbox, PlayStation, Steam, and major esports organizations.
- **Growth Signals**: 
  - Expanded headcount from ~100 employees in 2023 to 132 employees in 2025 (32% growth). [myvisajobs.com](https://www.myvisajobs.com/employer/krafton-americas/)
  - Active hiring for senior leadership roles (Senior Director of Brand Management, North America) in 2025.
  - Sponsoring H-1B visas and green cards for foreign talent, with all petitions certified in FY2025. [myvisajobs.com](https://www.myvisajobs.com/employer/krafton-americas/)

## Competitive Advantages
- **Access to Global IP**: Direct access to blockbuster franchises (*PUBG*, *Subnautica*, *The Callisto Protocol*) and a pipeline of new titles from 15+ internal studios worldwide. [press.krafton.com](https://press.krafton.com/About-us)
- **Full-Service Regional Hub**: Unlike many game publishers, KRAFTON Americas offers end-to-end publishing capabilities (brand, creative, social, media, events, analytics) tailored specifically to the North American market.
- **Financial Backing**: Backed by a publicly traded, profitable parent company (~$1.9B revenue), providing stability and resources for long-term bets.
- **Culture of Innovation**: Parent company emphasizes “creative originality” and pushes boundaries with new technologies (e.g., deep learning, virtual worlds). [press.krafton.com](https://press.krafton.com/About-us)

## Strategic Focus
- **Scaling North American Brand Management**: Hiring senior leadership to rebuild and scale the regional brand function, indicating a shift toward more localized, culturally resonant marketing. [greenhouse.io](https://job-boards.greenhouse.io/kraftonamericas/jobs/8569733002)
- **Live-Service & Franchise Expansion**: Prioritizing live-service beats, content partnerships, and franchise growth for existing titles (e.g., *PUBG*) while launching new IPs.
- **Deepening Local Connections**: Investing in creator ecosystems, social-first campaigns, and community-led marketing to strengthen ties with North American audiences. [greenhouse.io](https://job-boards.greenhouse.io/kraftonamericas/jobs/8569733002)
- **Talent Acquisition**: Actively sponsoring foreign talent and hiring for roles in software engineering, marketing, legal, and business operations to support growth. [myvisajobs.com](https://www.myvisajobs.com/employer/krafton-americas/)

## Why Work Here
- **Culture & Mission**: Work at the center of a global gaming powerhouse that values “creative originality” and is dedicated to pushing the boundaries of interactive entertainment. [press.krafton.com](https://press.krafton.com/About-us)
- **Work Environment**: Based in El Segundo, CA (a vibrant tech/gaming hub in the Los Angeles area). The office serves as the command center for all North American publishing and creative operations.
- **Compensation & Benefits**: Competitive salaries (e.g., Senior Director of Brand Management range: $146,000–$210,000; average H-1B salary in 2025: $140,495). [greenhouse.io](https://job-boards.greenhouse.io/kraftonamericas/jobs/8569733002), [myvisajobs.com](https://www.myvisajobs.com/employer/krafton-americas/)
- **Visa Sponsorship**: Strong track record of sponsoring H-1B visas and green cards, with 100% certification rate in FY2025—indicating a supportive environment for international talent. [myvisajobs.com](https://www.myvisajobs.com/employer/krafton-americas/)
- **Growth Opportunities**: Rapidly scaling team (32% headcount growth in 2 years) with clear career paths in brand management, engineering, analytics, and operations.
- **Diversity & Inclusion**: Committed to equal employment opportunity and providing reasonable accommodations for individuals with disabilities. [greenhouse.io](https://job-boards.greenhouse.io/kraftonamericas/jobs/8569733002)
- **Remote/Hybrid Policy**: Not explicitly stated, but job postings list El Segundo, CA as the location, suggesting a hybrid or in-office expectation for most roles.

## Sources
1. [KRAFTON Press Room - About Us](https://press.krafton.com/About-us)
2. [KRAFTON Americas Careers (Greenhouse)](https://job-boards.greenhouse.io/kraftonamericas)
3. [Senior Director of Brand Management Job Posting](https://job-boards.greenhouse.io/kraftonamericas/jobs/8569733002)
4. [MyVisaJobs - Krafton Americas Employer Overview](https://www.myvisajobs.com/employer/krafton-americas/)
5. [KRAFTON Official Website](https://www.krafton.com/en/)

## Other roles at KRAFTON Americas

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