---
title: 'Principal, Customer Education GTM at Snowflake'
canonical: 'https://feeny.ai/job/principal-customer-education-gtm-snowflake-chicago-d3qbpv4247kd'
type: 'job'
last_seen: '2026-11-06'
---

# Principal, Customer Education GTM at Snowflake

- **Company:** [Snowflake](https://feeny.ai/companies/snowflake)
- **Location:** Chicago, IL
- **Compensation:** $150k–$196k
- **Employment:** full-time
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/snowflake/8d740569-d700-454a-9242-18c5488a7f19

## Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Snowflake's Global Customer Enablement team is looking for a strategic, self-driven GTM leader to own the go-to-market strategy for our customer education portfolio. This is a high-visibility role where you'll define how Snowflake takes education to market — with a particular focus on scaling our On Demand learning channel — and orchestrate across Dev Rel, Community, Partners, Marketing, and the field to drive measurable customer activation outcomes.

## What You'll Do

- Own the end-to-end GTM strategy for Snowflake's education portfolio
- Define positioning, packaging, and channel strategy for On Demand learning
- Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
- Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
- Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
- Own the measurement framework: education → product adoption → consumption → retention
- Serve as the "voice of market" for education — synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
- Build the business case for scaling the education GTM function over time

## What We're Looking For

- 8+ years in product marketing, GTM strategy, growth, or demand generation — ideally in education technology, customer education, or SaaS enablement
- Demonstrated ability to build and execute GTM strategy for digital/self-service products
- Strong cross-functional influence skills — you've driven outcomes through teams you don't manage
- Data-driven mindset with experience building measurement frameworks and ROI models
- Experience working with or across partner ecosystems, community programs, or developer relations
- Exceptional written and verbal communication — you'll be authoring strategy docs, presenting to executives, and building field-facing collateral
- Comfort with ambiguity — this is a new function and you'll be defining the playbook from scratch
- Bonus: Experience in the data/cloud/AI ecosystem or with Snowflake specifically

## Why This Role Is Different

- You're not joining an established PMM team — you're creating a new GTM function for an education business with massive untapped potential
- Your leverage comes from influence, not headcount — you'll work across six ecosystem partners and the entire field org
- You'll have a direct line to leadership and the mandate to shape how Snowflake's education portfolio grows

The application window is expected to be open until December 4th, 2026. This opportunity will remain posted based on business needs, which may be before or after the specified date. Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: [careers.snowflake.com](http://careers.snowflake.com)

## About Snowflake

## Company Overview
- **One-liner**: Snowflake provides an AI Data Cloud platform that enables enterprises to store, analyze, and securely share their data across multiple clouds and geographies.
- **Entity Type**: Public (NYSE: SNOW)
- **Headquarters**: Bozeman, Montana, United States
- **Founded**: 2012
- **Founders**: Not explicitly listed in the provided search results (widely known co-founders include Benoit Dageville, Thierry Cruanes, Marcin Zukowski – not verified in these search results)

## Core Business
- **Primary Industry**: Enterprise software, cloud data platform
- **Target Customers**: B2B, including large enterprises (e.g., hundreds of the world’s largest companies), mid-market, and SMBs
- **Mission**: “To Mobilize the World’s Data” (Glassdoor) and “empower every enterprise to achieve its full potential through data and AI” (Snowflake Careers page)

## Products & Services
- **Snowflake AI Data Cloud**: A unified, multi-cloud platform that combines data warehousing, data lakes, data sharing, and AI/ML capabilities. Customers can discover, share, and analyze data while running analytic workloads across public clouds (AWS, Azure, GCP).
- **Snowflake Marketplace**: A marketplace for discovering and accessing third‑party data sets and applications.
- **Snowflake‑Powered Applications**: Platform for building and deploying data‑intensive applications.

## Market Standing
- **Valuation/Market Cap**: Not directly provided in search results (as a public company, market cap fluctuates and is available on financial websites).
- **Key Metric**: Annual Revenue – $1 to $5 billion (USD) per Glassdoor.
- **Notable Investors/Partners**: Not explicitly mentioned in the search results (historically backed by Sequoia Capital, Dragoneer, etc. – not verified here).
- **Growth Signals**:
  - Named #1 on the 2023 Fortune Future 50 List ([Fortune.com](https://fortune.com))
  - Listed as a U.S. Best Large Place to Work by BuiltIn in 2024
  - Recognized as one of the “20 Coolest Cloud Software Companies” by CRN in 2022 and 2024
  - Headcount of 5,001–10,000 employees with 30 global locations; actively hiring
  - Revenue range $1B–$5B indicates strong scale

## Competitive Advantages
- **Multi‑Cloud Flexibility**: Operates across AWS, Azure, and GCP, avoiding vendor lock‑in.
- **Unified Data Experience**: One platform for data sharing, analytics, and AI, reducing silos.
- **Separation of Compute and Storage**: Allows independent scaling and cost efficiency (not detailed in provided sources, but a known differentiator).
- **Strong Ecosystem**: Data marketplace and extensive partner network.

## Strategic Focus
- **AI & Data Innovation**: The company’s current emphasis is on making “enterprise AI easy, efficient, and trusted” and integrating AI capabilities into the Data Cloud.
- **Global Expansion**: Active hiring across 30 locations indicates continued geographic growth.
- **Customer‑Centric Development**: Focus on empowering enterprises to achieve “full potential through data and AI.”

## Why Work Here
- **Culture**: Described as “driven by innovation, low egos, high bars, and collaboration” (Snowflake Careers page). Glassdoor rating of 3.9/5 overall (78% approve CEO).
- **Work‑Life Balance**: Glassdoor rates Work/Life Balance at 3.7/5; many remote and hybrid roles available (see Indeed listings).
- **Benefits**: “Benefits & Beyond” program includes competitive compensation, equity, career advancement programs, and commitment to pay equality and veteran hiring.
- **Engineering Focus**: Hiring process includes 2–4 week timeline with technical interviews; the company values impactful, project‑based work for all roles, including interns.
- **Recognition**: Named a Best Large Place to Work (BuiltIn 2024) and future‑focused by Fortune, signaling strong employer brand.

## Sources
1. [Snowflake Careers Overview](https://careers.snowflake.com/us/en)
2. [Life at Snowflake](https://careers.snowflake.com/us/en/snowflake-life)
3. [Snowflake on Glassdoor](https://www.glassdoor.com/Overview/Working-at-Snowflake-EI_IE928471.11,20.htm)
4. [Snowflake Hiring Process](https://careers.snowflake.com/us/en/gethired)
5. [Snowflake on Indeed](https://www.indeed.com/cmp/Snowflake-7f4a7fba)
6. [Snowflake Careers Portal (Ashby)](https://jobs.ashbyhq.com/snowflake) – provided by user

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