--- title: 'Principal Customer Marketing Manager at Mindtickle' canonical: 'https://feeny.ai/job/principal-customer-marketing-manager-mindtickle-bengaluru-5wcp91722bwn' type: 'job' last_seen: '2026-09-10' --- # Principal Customer Marketing Manager at Mindtickle - **Company:** Mindtickle - **Location:** Bengaluru, India - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-08-12 - **Last confirmed live:** 2026-09-10 - **Apply:** https://jobs.lever.co/mindtickle/2ad2a479-1bb9-4ab5-bce2-e47f2022a2e1 ## Job description ## Who we are Mindtickle is the leading AI-powered revenue enablement platform, helping sales teams learn faster, practice smarter, and perform at their best. We bring together onboarding, training, coaching, content, digital sales rooms, conversation intelligence, and AI role-plays into one platform so revenue teams have everything they need to build winning sellers. Global companies, like Fortune 500 organizations, trust Mindtickle to support their revenue teams. Customers and industry analysts have also recognized us. G2 has ranked us the #1 Sales Training & Onboarding platform for 28 consecutive quarters, and Forrester has recognized Mindtickle as a Leader in revenue enablement. Mindtickle was also recognized as AI-Based Sales Solution of the Year by the 2025 AI Breakthrough Awards and has received Stevie Awards for Technology Innovation and Customer Support Excellence. At Mindtickle, we're helping companies create high-performing revenue teams, and we're looking for people who want to help shape what's next. Job Snapshot Mindtickle is making a bold claim: that it is the AI-native revenue enablement platform, powered by ElevateOS. Bold claims need proof, and they need customers who stay, expand, and advocate. We are looking for a Principal Customer Marketing Manager to build the proof engine behind the story and to drive a unified customer engagement motion across advocacy, voice of customer, lifecycle and retention, and customer communications. This person turns satisfied customers into evidence and into a flywheel that drives adoption, retention, and growth. You will work closely with customer success, sales, product management, product marketing, and customers directly. Your mandate is to build a proof stack that backs the platform's claims with credible customer, data, and reference evidence, and to own the engagement surfaces that keep customers passionate and growing. You will be measured on the strength and usefulness of the proof system, on advocacy and voice-of-customer signal, and on retention and expansion outcomes. ## Responsibilities will include - Build the proof engine. Develop a proof stack that backs the platform's claims with customer evidence, before-and-after product proof, and outcome data such as win rate, ramp, manager time saved, and engagement lift, so the company makes strong claims supported by evidence rather than assertions. - Own customer advocacy. Grow a base of references, customer stories, reviews, and champions, and turn customer wins into reusable proof across sales, marketing, and analyst relations. - Run the voice-of-customer program. Capture structured customer feedback through surveys, councils, and closed-loop processes, and feed insight back into positioning, product, and the customer experience. - Drive lifecycle and retention. Own onboarding communications, nurture journeys, in-product moments, and webinars that drive adoption and reduce churn across the customer lifecycle. - Coordinate customer communications. Act as air traffic control for post-sale communication, keeping operational email, product updates, and governance coherent so customers get the right message at the right time. - Connect proof to revenue motions. Make sure the proof and advocacy you build is actively used in competitive deals, renewals, expansion conversations, and analyst validation. Desired skills and experience - 8+ years in customer marketing or a closely related discipline, preferably in B2B SaaS, with a track record of operating as a senior individual contributor who owns outcomes end to end. - Customer marketing and advocacy depth. Experience building reference and advocacy programs, customer stories, and a proof system in B2B SaaS. - Voice of customer and lifecycle fluency. Hands-on experience with VoC programs and with lifecycle, retention, and customer communication motions that move adoption, retention, and expansion. - Evidence and data orientation. Comfort working with outcome data and turning it into credible, defensible proof, with the judgment to know when a claim is sufficiently supported. - Cross-functional influence and customer trust. Able to partner across customer success, sales, and product, and to earn the trust of customers directly, in a fast-moving, matrixed environment. - Operates with high agency in a flat org. This is a senior individual contributor role inside a team going through a transformation. You set your own direction, move without waiting for instruction, and are accountable for the outcome rather than the activity. You can do the work yourself at expert level and design the system that scales it. - Maker-checker discipline. You treat AI as the maker for manual and repeatable work and yourself as the checker for strategic judgment and quality. You know which decisions can be delegated to a system and which require a human, and you build accordingly. - Comfort with ambiguity and pace. A self-starter who can stand up a proof engine and engagement motion from the ground up and iterate quickly. Our Culture & Values We hire builders, people who move fast, learn from failure, and use AI as a default part of how they work. Our values- Delight Your Customers, Act as a Founder, and Better Together- aren't wall decor. They're how we make decisions here. Growth at Mindtickle looks like owning more, not just doing more. Your scope will outgrow your job title if you want it to. You'll work alongside people who've scaled revenue tech globally, get direct feedback from leaders invested in your development, and take on challenges before you feel ready because that's how the best growth happens. Our team spans 5+ countries, backgrounds, and perspectives. We believe the best products are built by people who bring different ways of seeing the same problem - and everyone has a seat at that table. We hire for potential. Apply even if your experience doesn't match every requirement; your skills, perspective, and drive matter here. At Mindtickle, you can be yourself, build your career, and do the best work of your life alongside people who genuinely want to see you succeed. We believe the best products are built by teams with different backgrounds, experiences, and ways of seeing the world. We welcome every unique identity, and we mean that. Mindtickle is proud to be an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law. Your Right to Work: In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire. ## About Mindtickle ## Company Overview - **One-liner**: Mindtickle provides an AI-powered revenue enablement platform that helps customer-facing teams improve performance through training, content management, and deal guidance. - **Entity Type**: Private (Series E) - **Headquarters**: San Francisco, California, United States - **Founded**: 2012 - **Founders**: Krishna Depura, Deepak Diwakar, Nishant Mungali ## Core Business - Primary industry/industries: Sales Enablement, Revenue Enablement, SaaS - Target customers: B2B, Enterprise sales teams, customer success, and revenue organizations - Mission or purpose statement: "We thrive on creating impact for our customers. Our people matter most." The company focuses on helping revenue organizations create a continuous state of excellence. ## Products & Services - **ElevateOS™**: The first agentic operating system for revenue enablement, using agentic AI to coach, guide, and act on every deal. Powered by a decade of rep behavior data. - **AI Copilot**: Provides real-time deal guidance and coaching to sales reps during customer interactions. - **AI Role Play Simulator**: Enables reps to practice sales conversations with AI-powered simulations. - **Sales Training & Coaching**: Personalized onboarding, everboarding, and ongoing upskilling programs for revenue teams. - **Sales Content Management**: Centralized platform to surface the right content for every deal and ensure reps remain on-brand and on-message. - **Digital Sales Rooms**: Helps accelerate deal cycles with tailored buying experiences for prospects. - **Conversation Intelligence**: Analyzes sales calls and meetings to provide performance insights. - **Analytics & Performance Insights**: AI-powered analytics to track rep performance, identify gaps, and optimize enablement programs. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (last funding round was a $100M Series E in 2021) - **Key Metric**: Total funding of **$281.3M** across 7 rounds; estimated annual revenue of **$40M**. - **Notable Investors/Partners**: SoftBank Vision Fund (lead investor in Series D and E), Canaan Partners (Series B lead), and other undisclosed investors. Customers include Cisco, Splunk, Henkel, Juniper Networks, and Janssen. - **Growth Signals**: Over 692 employees globally (~513 reported on LinkedIn with a slight headcount reduction of -1.9% YoY); 202,841 LinkedIn followers (+20.1% yearly growth); offices in San Francisco (HQ), Pune, and Bengaluru, India. ## Competitive Advantages - **Agentic AI Focus**: The introduction of ElevateOS, built on a decade of rep behavior data, creates a proprietary data moat and advanced AI capabilities that competitors would struggle to replicate. - **Unified Platform**: Combines training, coaching, content management, and deal execution in a single platform, breaking down silos between learning and engagement. - **Proven Enterprise Adoption**: Trusted by major global brands like Cisco, Splunk, and Juniper Networks, demonstrating strong product-market fit in the enterprise segment. - **Data-Driven Readiness**: Uses behavioral data and benchmarks to personalize training and improve rep performance at scale. ## Strategic Focus - **AI-First Transformation**: Deep investment in agentic AI (ElevateOS) to automate coaching, guidance, and deal execution. - **Revenue Enablement Expansion**: Moving beyond traditional sales enablement to encompass all customer-facing teams (customer success, support). - **Global Scale**: Maintaining a distributed workforce across 9 countries (India, US, UK, Canada, Costa Rica) with a hybrid work model. - **Content and Partnership Growth**: Expanding pre-built content and partner integrations to accelerate customer time-to-value. ## Why Work Here - **Culture & Impact**: The company emphasizes that "people matter most" and is focused on creating a best-in-class team to build best-in-class products. - **Remote/Hybrid Policy**: Offers a remote work program; roles in Pune, India are hybrid or on-site. San Francisco HQ is OnSite. - **Benefits**: Generous parental leave, 401(K), healthcare benefits, and family/childcare benefits. - **Engineering & Product Culture**: Opportunity to work on cutting-edge AI applied to revenue enablement; roles include Group Product Manager, UX Research Manager, and Senior Solutions Architect. - **Global Team**: Work with a diverse, international team spanning 9 countries with a strong presence in both the US and India. ## Sources 1. [mindtickle.com](https://www.mindtickle.com/) 2. [mindtickle.com - About Us](https://www.mindtickle.com/about-us/) 3. [LinkedIn - Mindtickle](https://linkedin.com/company/mindtickle) 4. [Built In - Mindtickle Careers](https://builtin.com/company/mindtickle) 5. 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