---
title: 'Principal Designer, Tidal at Block'
canonical: 'https://feeny.ai/job/principal-designer-tidal-block-london-hwjnr2zbr7yc'
type: 'job'
last_seen: '2026-09-07'
---

# Principal Designer, Tidal at Block

- **Company:** Block
- **Location:** London, United Kingdom
- **Work type:** remote
- **Posted:** 2026-06-04
- **Last confirmed live:** 2026-09-07
- **Apply:** http://block.xyz/careers/jobs/5248778008?gh_jid=5248778008

## Job description

Tidal was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, Tidal continues to help artists break down economic barriers to continue creating what's next in culture. Tidal is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

## The Role

Tidal design is a small, nimble team building at the intersection of music, technology, and culture—shipping across uploads, streaming, AI-powered creative tools, and financial services that connect artists directly with their audiences in 60+ countries.

We're looking for a Principal Product Designer to set the vision and quality bar across Tidal's product and brand ecosystem. You will be a foundational design voice on a small team where your work will have outsized impact—shaping not just pixels but the future of how artists build careers. You'll drive complex projects from concept to ship, influence strategy, and directly elevate the craft of everyone around you.

You Will

- Define and drive long-term product vision and design strategy across Tidal's key product areas
- Lead the most complex, ambiguous design initiatives end-to-end—from early exploration through shipped experiences
- Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy
- Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale
- Pioneer AI-driven design approaches that expand team capabilities and accelerate velocity
- Mentor designers through feedback, critique, and knowledge sharing
- Identify new opportunities for the business and act on them

You Have

- 8+ years of Product Design experience with a portfolio demonstrating high craft and systems thinking
- Graphic design skills, working with building and extending brand for 360 activations and social to have cohesion across brand and product.
- Experience developing long-term product vision that informs roadmaps across a brand or multiple products
- Experience shipping impactful, strategic work autonomously—from multi-year visions to iterative releases
- Expertise defining design systems and standards that promote cohesive experiences at scale
- Influence and partnership skills as a trusted peer to leadership
- Fluency with AI and new technologies—pioneering new approaches and identifying where AI unlocks creative or business potential
- A passion for music, artists, and the creative economy
- Comfort operating on a small, fast-moving team where you wear many hats

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us [here](https://privacy.block.xyz/privacyportal/form) with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. [Check out our other benefits at Block.](https://block.xyz/employee-benefits)

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

[Privacy Policy](https://block.xyz/en/legal/applicant-privacy-notice)

## About Block

## Company Overview
- **One-liner**: Block, Inc. builds technology for economic empowerment, providing financial services and tools for merchants and consumers through brands like Square, Cash App, Afterpay, Tidal, Bitkey, and Proto.
- **Entity Type**: Public (NYSE: SQ)
- **Headquarters**: Oakland, California, United States
- **Founded**: 2009
- **Founders**: Jack Dorsey, Jim McKelvey, Tristan O’Tierney

## Core Business
- **Primary industry**: Financial services, payments, and financial technology (fintech)
- **Target customers**: B2B (merchants, sellers of all sizes) and B2C (consumers, music listeners, bitcoin users)
- **Mission**: To build simple, powerful tools that make progress toward an economy that’s truly open to all — helping create a financial system that is open to everyone. [block.xyz](https://block.xyz/)

## Products & Services
- **Square**: Point-of-sale system and commerce platform that enables sellers to accept card payments, manage operations (bookings, e-commerce, inventory, payroll, banking), and access business loans. [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Cash App**: Digital wallet for consumers to send, receive, save, or borrow money; access a debit card; invest in stocks and bitcoin; and file taxes. [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Afterpay**: Buy now, pay later service that lets customers manage spending over time. [block.xyz](https://block.xyz/)
- **Tidal**: Music streaming platform that empowers artists to thrive as entrepreneurs. [block.xyz](https://block.xyz/)
- **Bitkey**: Simple self-custody bitcoin wallet. [block.xyz](https://block.xyz/)
- **Proto**: Suite of bitcoin mining products and services. [block.xyz](https://block.xyz/)

## Market Standing
- **Valuation/Market Cap**: $96.3 billion (as of 2025/2026, per LinkedIn). [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Key Metric (Public)**: Annual revenue of $24.2 billion (latest fiscal year). [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Notable Investors/Partners**: Jack Dorsey (founder, chair, CEO) owns ~10% of the company; other major institutional investors. Key partners include Amazon, Meta, Google (as talent sources). [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Growth Signals**: Serves 57 million users and 4 million sellers, processing $241 billion in payments annually. Operates in 34 countries. Headcount of 3,223 (though down 25.4% YoY). Active job postings increased 614% quarter-over-quarter (50 open roles). [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)

## Competitive Advantages
- **Ecosystem moat**: Multiple interconnected brands (Square, Cash App, Afterpay, Tidal, Bitkey, Proto) that cross-sell and deepen user engagement across payments, banking, music, and bitcoin.
- **Market leadership**: Dominant U.S. point-of-sale market share and strong consumer adoption of Cash App.
- **Bitcoin & crypto focus**: Early and deep integration of bitcoin (Bitkey wallet, Proto mining, Cash App crypto trading) differentiates Block from traditional fintechs.
- **Distributed work culture**: Allows global talent acquisition and flexible work arrangements that reduce real estate costs and increase employee satisfaction. [block.xyz/employee-benefits](https://block.xyz/employee-benefits)

## Strategic Focus
- Expanding the bitcoin ecosystem through self-custody (Bitkey) and mining infrastructure (Proto).
- Deepening financial inclusion with Cash App (banking, lending, investing) and Afterpay (credit alternatives).
- Growing the Square merchant platform internationally and into larger enterprise accounts.
- Leveraging AI in hiring and operations to improve efficiency and reduce bias. [block.xyz/careers/our-ai-hiring-principles](https://block.xyz/careers/our-ai-hiring-principles)

## Why Work Here
- **Culture**: Block emphasizes a “distributed work” model — employees choose where they work (home, office, hybrid) unless a role requires specific geography. Up to 45 days of international work flexibility across 150+ countries. [block.xyz/employee-benefits](https://block.xyz/employee-benefits)
- **Benefits**: Competitive pay, equity (Employee Stock Purchase Plan at 15% discount), matching 401(k), flexible PTO, comprehensive health/wellness (medical, dental, vision, mental health support), family leave, and family planning support. [block.xyz/employee-benefits](https://block.xyz/employee-benefits)
- **Engineering culture**: AI is used to augment hiring (not replace judgment). Strong emphasis on open source, bitcoin, and building for economic empowerment. Teams work across Square, Cash App, Afterpay, Tidal, Bitkey, and Proto — offering broad career mobility. [block.xyz/careers/our-ai-hiring-principles](https://block.xyz/careers/our-ai-hiring-principles)
- **Remote/Hybrid**: Fully distributed; offices available in Oakland, San Francisco, New York, Melbourne, London, Toronto, and more. [linkedin.com/company/joinblock](https://www.linkedin.com/company/joinblock)
- **Perks**: Employee stock ownership, wellness stipends, career growth programs across the ecosystem.

## Sources
1. [block.xyz](https://block.xyz/)
2. [block.xyz - Careers](https://block.xyz/careers/jobs)
3. [block.xyz - Employee Benefits](https://block.xyz/employee-benefits)
4. [block.xyz - AI Hiring Principles](https://block.xyz/careers/our-ai-hiring-principles)
5. [LinkedIn - Block](https://www.linkedin.com/company/joinblock)

## Other roles at Block

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- [Creative Director, Tidal](https://feeny.ai/job/creative-director-tidal-block-new-york-ny-united-states-of-nm5jygtk9zf6) — New York NY United States of, United States