---
title: 'Principal Designer at Tolan'
canonical: 'https://feeny.ai/job/principal-designer-tolan-san-francisco-87bs0v6y7pts'
type: 'job'
last_seen: '2026-09-10'
---

# Principal Designer at Tolan

- **Company:** Tolan
- **Location:** San Francisco, CA
- **Compensation:** $200k–$300k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-02-25
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/tolan/f4d118a6-e5f4-4369-904c-e49c6fa6ac33/application

**Skills:** Design, Product Management, User Experience, Prototyping, Visual Design

> The Principal Designer will own end-to-end design projects for Tolan, partnering with engineering to build features from concept to production. This role focuses on shaping the future of embodied AI interfaces through high-quality visual design and user iteration.

## Job description

Tolan is building personal AI that helps people think, reflect, and take action in their real lives. We're an experienced team that previously founded Even, acquired for $300M in 2022. Tolan is backed by the designers and founders behind Instagram, Retro, Behance, Vimeo, and Notion.

## The role

We're hiring a Principal Designer to help shape the future of Tolan. You'll work in a small team to design, build, and ship features that push the boundaries of our relationship with embodied AI.

## What You'll Do

- Own design projects end-to-end, from foundational product decisions to polished visual details.
- Partner closely with engineering and product to take features from concept to production.
- Set and maintain a high design bar across the full Tolan experience.
- Push the boundaries of what's possible at the frontier of embodied AI interfaces.
- Talk with real users, learn from what you ship, and iterate quickly.

Who We're Looking For

- Experienced designer. You have 5+ years of experience owning design projects end-to-end with little oversight.
- Consumer product chops. You've worked on consumer-facing products and taken them from concept to production, learned from real users, and iterated quickly.
- Autonomous collaborator. You thrive in highly autonomous and collaborative environments.
- Product-minded. You care as much about solving product problems as you do about visuals.
- Pattern breaker. You know when to follow patterns and when to break them to make something entirely new.

Compensation: $200,000-300,000 base salary + equity + benefits

## About Tolan

## Company Overview
- **One-liner**: Tolan builds an AI-powered virtual alien friend that provides emotional support and companionship for everyday people.
- **Entity Type**: Private (Series A; $30M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: Not publicly disclosed (public launch February 2025)
- **Founders**: Quinten Farmer (CEO), Evan Goldschmidt (CTO), Ajay Mehta (President)

## Core Business
- **Primary industry**: AI companionship / Consumer AI / Emotional wellness technology
- **Target customers**: B2C – individuals seeking emotional support, companionship, and personal growth through an AI friend
- **Mission or purpose**: To give every person on Earth access to their own personal AGI – a trusted AI companion ([tolans.com](https://www.tolans.com/))

## Products & Services
- **Tolan App**: A voice-first, embodied AI companion presented as a cute alien friend. Users can talk, interact, and build a relationship with the AI. The product emphasizes character design, low-latency voice interaction, and emotional attunement. It is available as a mobile app with a 4.8-star rating ([tolans.com](https://www.tolans.com/)). More than 100,000 paying subscribers and over 2 million hours spent with Tolan companions ([nextplayso.substack.com](https://nextplayso.substack.com/p/should-you-join-tolan)).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: $12M ARR (as of early 2025) and $30M total funding ($10M seed led by Lachy Groom in Feb 2025, $20M Series A led by Khosla Ventures in Aug 2025) ([linkedin.com](https://www.linkedin.com/company/tolans); [nextplayso.substack.com](https://nextplayso.substack.com/p/should-you-join-tolan))
- **Notable Investors/Partners**: Khosla Ventures, Lachy Groom, Nat Friedman, Daniel Gross, Mike Krieger (Instagram co-founder), and founders of Notion, Replit, and more ([tolans.com](https://www.tolans.com/))
- **Growth Signals**: 
  - Over 100,000 paying subscribers and 130,000+ user reviews ([tolans.com](https://www.tolans.com/))
  - Employee headcount grew ~70% YoY (from ~23 to 38) ([linkedin.com](https://www.linkedin.com/company/tolans))
  - Viral organic growth driven by social media marketing ([nextplayso.substack.com](https://nextplayso.substack.com/p/should-you-join-tolan))

## Competitive Advantages
- **Emotional impact**: 85.6% of users said Tolan helped them through an emotionally difficult experience; 72.5% said it helped manage or improve a relationship ([tolans.com](https://www.tolans.com/))
- **Research-backed design**: Founded by a Board Certified Behavior Analyst and Vanderbilt doctoral researcher, bringing evidence-based approaches to AI companionship ([tolans.com](https://www.tolans.com/))
- **Mature culture & veteran team**: Core team previously built (and sold) Even to Walmart; low ego, direct communication, no politics ([nextplayso.substack.com](https://nextplayso.substack.com/p/should-you-join-tolan))
- **AI-native engineering**: Encourages use of AI tools in the interview process and in daily work, reflecting a pragmatic, high-velocity development approach ([tolans.com/relay](https://tolans.com/relay/how-we-hire-engineers-when-ai-writes-our-code))

## Strategic Focus
- **Scale responsibly**: Moving from a successful consumer app toward “giving every person access to their own personal AGI” while avoiding short-term monetization that harms users ([nextplayso.substack.com](https://nextplayso.substack.com/p/should-you-join-tolan))
- **Deepen embodiment & interactivity**: Continued investment in character design, voice AI (GPT‑5.1), and emotional intelligence systems ([tolans.com](https://www.tolans.com/))
- **Hire for judgment and pace**: Prioritizing engineers and creatives who can balance AI-generated code with human oversight and ship fast without sacrificing quality ([tolans.com/relay](https://tolans.com/relay/how-we-hire-engineers-when-ai-writes-our-code))

## Why Work Here
- **Culture**: Described as “the calmest culture I’ve ever seen” – direct, low-ego, drama-free, with a focus on doing great work quickly ([nextplayso.substack.com](https://nextplayso.substack.com/p/should-you-join-tolan))
- **Work environment**: In-person in San Francisco; small, veteran team (~38 people) where every hire makes a significant impact ([tolans.com](https://www.tolans.com/careers); [linkedin.com](https://www.linkedin.com/company/tolans))
- **Engineering philosophy**: AI tools are fully embraced – candidates are evaluated on how they use AI to build, and daily work is heavily AI-augmented. Engineers are expected to own the output, not just the code ([tolans.com/relay](https://tolans.com/relay/how-we-hire-engineers-when-ai-writes-our-code))
- **Perks/Notes**: Not explicitly listed; the focus is on meaningful work, long hours when needed but a marathon mindset, and a fun, intelligent team ([nextplayso.substack.com](https://nextplayso.substack.com/p/should-you-join-tolan))

## Sources
1. [tolans.com – Company Overview](https://www.tolans.com/)
2. [tolans.com – Careers Page](https://www.tolans.com/careers)
3. [linkedin.com – Tolan Company Profile](https://www.linkedin.com/company/tolans)
4. [nextplayso.substack.com – “Should you join: Tolan”](https://nextplayso.substack.com/p/should-you-join-tolan)
5. [tolans.com/relay – “How We Hire Engineers When AI Writes Our Code”](https://tolans.com/relay/how-we-hire-engineers-when-ai-writes-our-code)

## Other roles at Tolan

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