---
title: 'Principal Designer (Web & UX/UI) at Bellota Labs'
canonical: 'https://feeny.ai/job/principal-designer-web-ux-ui-bellota-labs-redwood-city-rkah6spd8ff6'
type: 'job'
last_seen: '2026-09-10'
---

# Principal Designer (Web & UX/UI) at Bellota Labs

- **Company:** Bellota Labs
- **Location:** Redwood City, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-05-23
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/bellotalabs/797aa6b1-78f2-4c0b-a692-6606f23dbc60

## Job description

At Bellota Labs, we are a fast-paced, hypergrowth startup on a mission to revolutionize the online poker experience with ClubWPT Gold—a cutting-edge platform from the World Poker Tour. We're not building another casino app—we're creating a skill-based, strategy-driven ecosystem where players can learn, train, and compete for real prizes. We are now looking for a Principal Designer (UX/UI) to help define and deliver the end-to-end design experience—from homepage to player dashboard, onboarding flows, and training tools. This is a high-impact role shaping the product from MVP to full-scale launch, with the potential to influence the visual identity of one of the most ambitious new gaming platforms in the market. We're looking for a designer who pairs a refined craft eye with an AI-native workflow—someone who can move at startup speed by leveraging modern tools to ideate, prototype, and ship at a pace that would have been impossible a few years ago.

Key Responsibilities:

- Design the full web experience: Own the look, feel, and flow of our mobile-first responsive web platform—from landing pages to in-app dashboards and gameplay interfaces. Use AI-assisted design tools (e.g., Figma AI, Galileo AI, Uizard, Magician) to rapidly explore layouts, generate variants, and compress the distance between concept and high-fidelity.
- Craft seamless UX: Design intuitive flows for onboarding, account creation, training modules, vanity stores, and tournament play. Leverage generative AI to quickly prototype multiple UX directions, pressure-test flows, and iterate based on data.
- Create high-fidelity UI mockups: Turn concepts into beautiful, developer-ready screens that balance usability and visual appeal. Use generative image tools (e.g., Midjourney, Firefly, DALL·E) to explore visual treatments, illustration directions, and marketing imagery that reinforce the brand.
- Collaborate cross-functionally: Work closely with product managers, stakeholders, and developers to turn business goals into elegant design solutions. Use AI tools (e.g., ChatGPT, Claude) to accelerate research synthesis, competitive teardowns, spec writing, and design documentation so more of your time goes to craft.
- Define and uphold our design system: Help establish our visual identity across products—sleek, strategic, and skill-oriented. Build and maintain a system that's optimized for both human designers and AI-assisted workflows, so components and patterns scale cleanly as the team grows.
- Deliver production-ready assets: Ensure design handoffs are clean and ready for rapid development cycles, using AI-assisted tooling to streamline specs, variants, asset generation, and dev-ready exports.
- Champion AI in the design process: Continuously evaluate new AI tools and techniques that can elevate our output or speed, and share learnings with the broader team.

Experience:

- Bachelor's in Computer Science or equivalent required
- 6+ years in UX/UI, web, or product design (with a strong emphasis on responsive web and mobile-first experiences)
- A portfolio that showcases clean visual design, complex user flows, and thoughtful UX strategy
- Proficiency in Figma and familiarity with Adobe CC
- Hands-on experience using AI tools in a professional design workflow — generative image tools, AI-assisted UI tools, and AI-powered research/writing tools — with clear judgment about where AI accelerates the work and where human craft must lead
- Strong UX instincts and a refined aesthetic that appeals to a skill-based gaming audience
- Experience designing for platforms in gaming, training, or education is a strong plus
- Bonus: You know poker—or are excited to learn

What Success Looks Like:

- A live MVP platform that's sleek, intuitive, and conversion-optimized
- A seamless onboarding flow that drives adoption and player retention
- A polished brand and product identity that builds credibility and trust with serious players
- Design systems and flows that scale as we grow into a category-defining product
- A demonstrably AI-accelerated design practice — shipping more, exploring more directions, and iterating faster than a traditional design org of similar size

If you’re passionate about building immersive, skill-first digital products and want to help shape the future of poker innovation, we’d love to hear from you.

Join us at Bellota Labs—where the game is just getting started.

## About Bellota Labs

## Company Overview
- **One-liner**: A hybrid game development and publishing studio that partners with world-class brands to build digital experiences players love, with a focus on online poker through its debut title ClubWPT Gold.
- **Entity Type**: Private (no public funding rounds found)
- **Headquarters**: Redwood City, California, USA
- **Founded**: 2024
- **Founders**: Not publicly listed; CEO is Silvano Cafolla

## Core Business
- Primary industry: Computer Games / Online Gaming
- Target customers: B2B (brand partners) and B2C (players of partnered games); the debut title targets the online poker audience.
- Mission or purpose: “Build fun experiences for popular games” and “build digital experiences that players keep coming back to.”

## Products & Services
- **[ClubWPT Gold]**: A groundbreaking online poker product described as the studio’s flagship. It is a game publishing effort that leverages brand partnerships (e.g., World Poker Tour) to launch with a built-in player base. Type: Game (online poker platform).

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total headcount of ~66 employees (LinkedIn, 2026), with 105% year-over-year growth.
- **Notable Investors/Partners**: Partners with world-class brands (e.g., WPT Enterprises, Inc.); no external investors publicly named.
- **Growth Signals**: Rapid headcount growth (doubled in a year); active hiring across engineering, design, product, and sales; debut title launched to an established player base; team includes veterans from Riot Games, DraftKings, PokerStars, and Skillz.

## Competitive Advantages
- **Small, nimble team**: “No prototypes that collect dust” – everything built launches to real players with real engagement metrics.
- **Built-in audience**: Brand partners bring millions of users before a line of code is written.
- **Industry veteran leadership**: Founders and early hires shipped hits at major studios; culture emphasizes speed, ownership, and minimal process.
- **AI-assisted development**: The team leans heavily into AI tools to move fast and build smarter.

## Strategic Focus
- Current priorities: Scaling the studio, expanding the ClubWPT Gold player base, and selectively partnering with additional world-class brands to create new digital experiences.
- Future direction: Continuing to revolutionize the online poker/gaming space and building a portfolio of games that are “fun, rewarding, and built to last.”

## Why Work Here
- **Culture**: “Small team. Big ambitions.” Everyone owns their craft, pitches ideas, and has direct impact. Described as a place where builders, not seat-fillers, thrive.
- **Work policy**: Hybrid – team gathers in the downtown Redwood City office at least twice a week for collaboration, playtesting, and game nights; remote the rest of the time.
- **Perks**: Competitive salary, top-tier medical coverage, unlimited PTO, premium equipment budget, frequent catered meals, and an office with a “neighborhood with actual energy” (near Caltrain, restaurants, bars).
- **Engineering culture**: Strong opinions on tools welcomed; stack varies by project; AI-assisted development is encouraged; experienced team with zero dead weight.

## Sources
1. [bellotalabs.com](https://bellotalabs.com/)
2. [jobs.lever.co/bellotalabs](https://jobs.lever.co/bellotalabs)
3. [linkedin.com/company/bellota-labs](https://linkedin.com/company/bellota-labs)
4. [builtin.com/company/bellota-labs](https://builtin.com/company/bellota-labs)
5. [theorg.com/org/bellota-labs](https://theorg.com/org/bellota-labs)

## Other roles at Bellota Labs

- [Senior Technical Artist](https://feeny.ai/job/senior-technical-artist-bellota-labs-redwood-city-5ekyp0yjjmkm) — Redwood City, CA
- [Corporate Counsel](https://feeny.ai/job/corporate-counsel-bellota-labs-redwood-city-ffd80fwvx1ts) — Redwood City, CA
- [Senior Software Engineer — WPT Home (Full-Stack)](https://feeny.ai/job/senior-software-engineer-wpt-home-full-stack-bellota-labs-redwood-city-cdk2paj8qnb4) — Redwood City, CA
- [User Acquisition Manager](https://feeny.ai/job/user-acquisition-manager-bellota-labs-redwood-city-9agddvphbm6w) — Redwood City, CA
- [Marketing Coordinator, Home Game](https://feeny.ai/job/marketing-coordinator-home-game-bellota-labs-redwood-city-43709tbgf221) — Redwood City, CA
- [Senior/ Principal Producer (Mandarin-speaking)](https://feeny.ai/job/senior-principal-producer-mandarin-speaking-bellota-labs-redwood-city-ajs20ephhc1h) — Redwood City, CA
- [Principal Recruiter](https://feeny.ai/job/principal-recruiter-bellota-labs-redwood-city-rtkn1jk3k4qy) — Redwood City, CA
- [Senior Graphic Designer (User Acquisition & Marketing)](https://feeny.ai/job/senior-graphic-designer-user-acquisition-marketing-bellota-labs-redwood-city-khdkhrwtz2ax) — Redwood City, CA
- [Senior Software Engineer (Mandarin-speaking)](https://feeny.ai/job/senior-software-engineer-mandarin-speaking-bellota-labs-redwood-city-d9tnbyzv3raf) — Redwood City, CA
- [Senior/Principal Product Manager](https://feeny.ai/job/senior-principal-product-manager-bellota-labs-redwood-city-xfdanme95d91) — Redwood City, CA