---
title: 'Principal Embedded Software Engineer at 10Beauty'
canonical: 'https://feeny.ai/job/principal-embedded-software-engineer-10beauty-burlington-massachusetts-m21v7cnp18h3'
type: 'job'
last_seen: '2026-09-08'
---

# Principal Embedded Software Engineer at 10Beauty

- **Company:** 10Beauty
- **Location:** Burlington Massachusetts, United States
- **Compensation:** $190k–$210k
- **Posted:** 2026-05-28
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/10beauty/jobs/5148426007

## Job description

10Beauty is a robotics startup based in Burlington, MA. We have raised $70M from some of the leading venture and celebrity investors in the country to build the world’s first fully autonomous manicure machine. We have pre-sold our first 1,000 machines to some of the most iconic brands in America, including Ulta Beauty and Nordstrom.

As of November 2025, we have launched our first robot at Ulta Beauty in Everett. We are a fast growing 50+ person organization with deep robotics experience. Come join the company who will put 'beauty robotics' on the map!

Introduction:

As a Principal Embedded Software Engineer at 10Beauty, you will play a critical role in architecting and delivering the systems that power our next-generation autonomous manicure robot. This is a highly impactful position for an engineer who thrives at the intersection of hardware and software, is passionate about robotics, and is energized by solving complex real-world problems in a fast-paced startup environment!

What You'll Do:

- Own and evolve the long-term technical architecture of the software that powers our robotic consumer product, with a focus on its performance and reliability in a production environment
- Lead the design, development, and optimization of core software components (primarily in C++ on Raspberry Pi 4/Linux) that control our advanced robotic systems
- Serve as a subject matter expert, tackling the most ambiguous and technically challenging system-level issues that cross disciplines (electrical, mechanical, and computer vision)
- Drive the technical roadmap for robotic control systems, exploring and integrating new technologies and algorithms
- Provide technical leadership and mentorship to other engineers, helping them grow and solve complex problems

What You Have:

- 8+ years of proven experience in software development, with a track record of successfully shipping multiple complex hardware products, most ideally within robotics
- Deep expertise in C++, with a mastery of system design, low-level debugging, and performance optimization.
- Demonstrated expertise in architecting and leading the development of large-scale, real-time, and safety-critical embedded systems.
- Proven ability to solve highly ambiguous and technically challenging problems in collaboration with cross-functional teams.
- Extensive experience with Linux-based embedded systems, hardware/software integration, and real-time constraints.
- Experience with embedded systems in a robotics or electromechanical context is highly preferred.

At 10Beauty, we consider a wide-range of factors when determining compensation, based on individual qualifications, skills, and experience. Equity and benefits are included for all full-time employees. If you believe you can contribute to our team, we invite you to apply. We appreciate diversity and welcome those who can bring fresh perspectives and skills to our team.

Salary Range $190,000—$210,000 USD

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Thank you for considering 10Beauty!

## About 10Beauty

## Company Overview
- **One-liner**: 10Beauty builds the world’s first fully autonomous robotic manicure machine, deploying it in retail locations to deliver a hygienic, blade-free manicure experience.
- **Entity Type**: Private (Startup; Series B stage, total funding ~$70M per Greenhouse or ~$42M per LinkedIn – conflicting reports)
- **Headquarters**: Burlington, Massachusetts, United States
- **Founded**: 2020
- **Founders**: Alexander Shashou (CEO), Justin Effron (Co-CEO)

## Core Business
- **Primary industry**: Beauty robotics / Consumer robotics / Manufacturing
- **Target customers**: B2B (retail partners like Ulta Beauty and Nordstrom) and B2C (end consumers who visit partner locations)
- **Mission**: “We’re building intelligent robotic systems that make self-care effortless, empowering, and seamlessly integrated into everyday life.” [linkedin.com](https://www.linkedin.com/company/10beauty)

## Products & Services
- **10Beauty Robotic Manicure**: A fully autonomous machine that performs nail filing, cuticle care, polish application, and drying using single-use pods – no blades, no shared equipment. Currently available at Ulta Beauty (Everett, Braintree, Natick) and Nordstrom (Natick). [10beauty.co](https://www.10beauty.co/)
- **Single-Use Manicure Pods**: Subscription model for consumable pods, pre-sold over $13M in annual subscriptions. [builtin.com](https://builtin.com/company/10beauty)

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Pre-sold first 1,000 machines to Ulta Beauty and Nordstrom; launched first robot at Ulta Beauty Everett (November 2025). [greenhouse.io](https://job-boards.greenhouse.io/10beauty)
- **Total Funding**: $70M (per Greenhouse job post) or $42M (per LinkedIn) – conflicting reports. Key rounds include Seed (2020), Series A (2022, 2024 led by Shine Capital), and an upcoming Series B (~$20M). [greenhouse.io](https://job-boards.greenhouse.io/10beauty) | [linkedin.com](https://www.linkedin.com/company/10beauty) | [builtin.com](https://builtin.com/company/10beauty)
- **Notable Investors/Partners**: Shine Capital, celebrity investors (undisclosed); retail partners Ulta Beauty and Nordstrom.
- **Growth Signals**: Headcount grew 13.2% YoY to ~42-50 employees; active job postings up 1300% YoY; expansion into multiple Massachusetts and New York locations. [linkedin.com](https://www.linkedin.com/company/10beauty)

## Competitive Advantages
- **First-mover in fully autonomous manicure**: No other company offers a blade-free, single-use pod robotic manicure for the retail market.
- **Hygiene & safety**: Single-use pods eliminate cross-contamination; no blades in the machine.
- **Strong retail partnerships**: Exclusive launch agreements with top beauty retailers (Ulta Beauty, Nordstrom).
- **Deep robotics expertise**: Team has launched 75+ new-to-world products collectively (e.g., from iRobot, Boston Dynamics). [builtin.com](https://builtin.com/company/10beauty)

## Strategic Focus
- **Scale retail footprint**: Expand from current locations (MA, NY) to more Ulta and Nordstrom stores.
- **Product iteration**: Faster service, more customization, new colors, and nail-strengthening treatments. [10beauty.co](https://www.10beauty.co/)
- **Subscription revenue growth**: Drive recurring revenue through pod subscriptions.

## Why Work Here
- **Culture**: Startup environment with strong emphasis on diversity, equity, and inclusion; collaborative, cross-functional teams. [10beauty.co](https://www.10beauty.co/careers)
- **Flexibility**: Hybrid office model – most work happens in the Burlington, MA office (robotics prototypes), but remote work is encouraged where it makes sense. [10beauty.co](https://www.10beauty.co/careers)
- **Benefits**: 100% self / 75% dependent Medical, Dental, Vision; 12 weeks paid parental leave; 401K with match; flexible vacation; mental health benefits; pet insurance. [10beauty.co](https://www.10beauty.co/careers)
- **Engineering culture**: Work on challenging hardware and software problems (embedded, cloud, perception, systems test). Opportunity to see immediate impact in a fast-growing robotics company.

## Sources
1. [10beauty.co](https://www.10beauty.co/)
2. [10beauty.co/careers](https://www.10beauty.co/careers)
3. [greenhouse.io](https://job-boards.greenhouse.io/10beauty)
4. [linkedin.com](https://www.linkedin.com/company/10beauty)
5. [builtin.com](https://builtin.com/company/10beauty)

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