---
title: 'Principal Engineer at Bazaarvoice'
canonical: 'https://feeny.ai/job/principal-engineer-bazaarvoice-belfast-8xy49bvr4r2p'
type: 'job'
last_seen: '2026-09-10'
---

# Principal Engineer at Bazaarvoice

- **Company:** Bazaarvoice
- **Location:** Belfast, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-12
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/bazaarvoice/924f9609-5a3e-4142-80eb-668525ce99e2

## Job description

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

Our brand promise : closing the gap between brands and consumers.

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!

Requirements and Responsibilities:

- Agentic Transformation Leadership: Spearhead the transition from traditional code generation to agentic workflows. Define the architecture, guardrails, and patterns for how engineers build and manage AI agents to automate and scale our development lifecycle.
- Individual Contributor: Remain hands-on and able to code, build prototypes, and architect agent workflows as needed.
- Technical Ownership: Assume technical ownership of the security, quality, scale, and performance of products delivered from our Belfast hub (collaborating closely with our global engineering teams).
- Cloud Architecture: Oversee architectures, designs, and delivery of products built and deployed on AWS.
- Global Influence: Actively influence architectures, designs, and standards for the global product development team.
- Innovation & Roadmaps: Champion innovation and continuous improvements across the engineering organization , identifying and creating technology roadmaps that lean heavily into AI and automation.
- Prototyping: Develop prototypes and proofs-of-concept in support of AI/agentic technology recommendations.
- Talent & Mentorship: Assist in recruiting and hiring top talent per organizational needs , while guiding, mentoring, and evaluating highly capable technical talent to prepare them for an agent-driven ecosystem.

Required Skills:

- 15+ years of overall relevant software engineering experience, with 8+ years specifically within world-class product companies.
- Full-Stack Capabilities: 10+ years of strong full-stack software development experience.
- SaaS Architecture: 5+ years of experience architecting, designing, and building high-scale, high-performance SaaS products.
- Cloud Expertise: 5+ years of cloud experience.
- Agentic & AI Vision: Proven understanding of Large Language Models (LLMs), prompt engineering, vector databases, and AI agent frameworks (e.g., Claude Code, LangChain, custom agent orchestration), with a clear vision of how to shift engineering from manual coding to agent management.
- Communication & Collaboration: Strong communication and influencing skills across multiple geographic locations , alongside a proven track record of cross-functional collaboration.

Nice to Haves:

- Exposure to Big Data environments – data processing / analytics.
- Experience working  within the Ecommerce space.

Why join Bazaarvoice?

Customer is key We see our own success through our customers’ outcomes. We approach every situation with a customer first mindset.

Transparency & Integrity Builds Trust We believe in the power of authentic feedback because it’s in our DNA. We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

Passionate Pursuit of Performance Our energy is contagious, because we hire for passion, drive & curiosity. We love what we do, and because we’re laser focused on our mission.

Innovation over Imitation We seek to innovate as we are not content with the status quo. We embrace agility and experimentation as an advantage.

Stronger Together We bring our whole selves to the mission and find value in diverse perspectives. We champion what’s best for Bazaarvoice before individuals or teams. As a stronger company we build a stronger community.

Want to see our culture in action?Explore our global Linkedin Life Page, Life at Bazaarvoiceto see the bigger picture, or visit our EMEA Life Page to meet our regional teams and see what life is like in our local offices.

Commitment to diversity and inclusion Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

Please note: The successful candidate will be required to undergo a basic AccessNI check prior to starting.

## About Bazaarvoice

## Company Overview
- **One-liner**: Bazaarvoice provides a platform that collects, syndicates, and optimizes user-generated content (ratings, reviews, Q&A, social photos) to help brands and retailers build smarter shopper experiences.
- **Entity Type**: Private (acquired by Marlin Equity Partners in 2017)
- **Headquarters**: Austin, Texas, USA
- **Founded**: 2005
- **Founders**: Not disclosed in provided sources

## Core Business
- **Primary industry**: E-commerce technology, Marketing technology (User-Generated Content platform)
- **Target customers**: B2B – brands and retailers of all sizes, including enterprise
- **Mission statement**: “Build smarter shopper experiences across the entire customer journey” [bazaarvoice.com](https://www.bazaarvoice.com/company/)

## Products & Services
- **Ratings & Reviews**: Core offering allowing brands to collect and display customer reviews on their own sites and across the retailer network.
- **Content Moderation**: Automated and human moderation to ensure UGC meets brand guidelines and compliance standards. [bazaarvoice.com](https://www.bazaarvoice.com/company/careers/)
- **Questions & Answers**: A Q&A module that helps shoppers get answers from the community and brand experts.
- **Creator Marketing**: Tools to manage influencer and creator content, including curated social photos.
- **Retail Syndication**: Distributes UGC to a network of 12,000+ retailer and brand sites, amplifying reach. [bazaarvoice.com](https://www.bazaarvoice.com/)
- **Bazaarvoice Network**: The underlying infrastructure connecting brands and retailers to share UGC.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Over 1 billion shoppers view or share UGC on the Bazaarvoice Network each month; trusted by 13,000+ global brands and retailers. [bazaarvoice.com](https://www.bazaarvoice.com/)
- **Notable Investors/Partners**: Marlin Equity Partners (owner); partners include major retailers like Amazon, Walmart, and thousands of other sites.
- **Growth Signals**: Headcount of 1,422 employees (Built In), 11 offices globally, Great Place to Work certified in US, UK, and Australia. [builtin.com](https://builtin.com/company/bazaarvoice)

## Competitive Advantages
- **Network Effects**: The Bazaarvoice Network creates a powerful flywheel – more brands mean more content, which attracts more retailers, which in turn attracts more brands.
- **Syndication Scale**: UGC can be automatically distributed to the largest retail syndication network in the industry.
- **Moderation & Compliance**: Robust moderation tools (AI + human) reduce risk for brands and ensure content quality.
- **Depth of Data**: Decades of UGC data enables advanced analytics and machine learning capabilities.

## Strategic Focus
- **Global Expansion**: Growing presence in EMEA and APAC with offices in London, Paris, Amsterdam, Belfast, Bengaluru.
- **AI & Personalization**: Investing in machine learning (Senior ML Engineer roles) to deliver more relevant content and insights. [jobs.lever.co](https://jobs.lever.co/bazaarvoice/)
- **Omnichannel Strategy**: Helping brands manage UGC across all customer touchpoints (web, mobile, in-store, social).
- **Creator Economy**: Expanding creator marketing and influencer solutions to capture new content types.

## Why Work Here
- **Culture**: Emphasizes “Individually Curious, Inspiringly Passionate, Growing Together” – a people-first approach with strong values. [bazaarvoice.com](https://www.bazaarvoice.com/company/)
- **Remote/Hybrid Policy**: Hybrid, flexible remote work policy; collaboration hubs in major cities. [bazaarvoice.com](https://www.bazaarvoice.com/company/)
- **Perks**: Paid sabbatical after 5 years, Modern Health platform (coaching/therapy/meditation), recognition-based rewards (YouEarnedIt), employee stock purchase plan, diversity ERGs. [builtin.com](https://builtin.com/company/bazaarvoice)
- **Work Environment**: Great Place to Work certified (87% of US employees say it’s a great place to work – 28 points above average). [bazaarvoice.com](https://www.bazaarvoice.com/company/)
- **Global Community**: 11 offices worldwide, vibrant employee resource groups, and a focus on inclusivity.

## Sources
1. [bazaarvoice.com – Careers](https://www.bazaarvoice.com/company/careers/)
2. [bazaarvoice.com – About](https://www.bazaarvoice.com/company/)
3. [bazaarvoice.com – Homepage](https://www.bazaarvoice.com/)
4. [jobs.lever.co – Bazaarvoice](https://jobs.lever.co/bazaarvoice/)
5. [builtin.com – Bazaarvoice](https://builtin.com/company/bazaarvoice)

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- [Account Executive](https://feeny.ai/job/account-executive-bazaarvoice-sydney-7xf57v7a1spr) — Sydney, Australia
- [Strategic Account Director (Enterprise)](https://feeny.ai/job/strategic-account-director-enterprise-bazaarvoice-sydney-hrxwysxg9183) — Sydney, Australia
- [Engineering Manager](https://feeny.ai/job/engineering-manager-bazaarvoice-belfast-tgbfafmv4n17) — Belfast, United Kingdom
- [Technical Support Analyst - Tier 1](https://feeny.ai/job/technical-support-analyst-tier-1-bazaarvoice-vilnius-5gn8ne9d7jef) — Vilnius, Lithuania
- [Lead Product Designer](https://feeny.ai/job/lead-product-designer-bazaarvoice-belfast-feg6mvnw2vdb) — Belfast, United Kingdom
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