--- title: 'Principal Engineer at Brandlight' canonical: 'https://feeny.ai/job/principal-engineer-brandlight-tel-aviv-zydtbagz6teq' type: 'job' last_seen: '2026-11-07' --- # Principal Engineer at Brandlight - **Company:** Brandlight - **Location:** Tel Aviv, Israel - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-11-01 - **Last confirmed live:** 2026-11-07 - **Apply:** https://jobs.ashbyhq.com/brandlight/9c43342c-24a0-496e-8587-8ca651d5e2cb ## Job description ## About Brandlight Brandlight is the leading enterprise AI visibility platform, built to help the world’s leading brands understand, manage, and optimize how they appear across AI-driven search, commerce, and advertising. As AI rapidly becomes a trillion-dollar marketing and distribution channel, Brandlight is defining the systems that decide how brands are surfaced, trusted, and chosen. Join our team and help build the next generation of tools shaping the future of brand management in an AI-first world. ## About the Role We’re looking for a Principal Engineer who combines strong product instincts, deep engineering skills, and the ability to move fast without compromising on execution quality. You’ll be a primary technical driver, taking significant product modules from concept through design, architecture, implementation, and production. You won’t just implement finished specifications, you’ll partner with product and design to shape the solution, make technical decisions, and own delivery end to end. Your work will turn complex, large-scale data into fast, intuitive products for Fortune 500 marketing teams. You’ll build across the data and application stack - from data ingestion and ETL pipelines to scalable backend services and the APIs that power our product experience. This role combines strong backend development with hands-on data engineering, owning how data is collected, transformed, stored, and served to make exploring datasets with billions of records feel effortless. Whether your strength is backend or full-stack, you’ll have room to contribute across the product. This is a hands-on role for someone who has driven meaningful product development in a fast-growing startup and is comfortable taking ownership before every requirement has been defined. ## Responsibilities - Own complete product modules from concept to production. - Build and own production data pipelines. - Design scalable data models and APIs. - Build fast, reliable services that power data-intensive product experiences. - Drive performance across the system, from data layer to user experience. - Ensure data quality and reliability. - Create reusable product foundations. - Own production reliability and safe delivery. - Lead through hands-on execution. ## Requirements - 5+ years of experience as a backend or full-stack engineer, building and shipping data-intensive production web applications, with strong hands-on backend development skills. - A proven track record as a primary technical driver at a fast-growing startup. - Strong backend engineering skills, including API design, service architecture, caching, asynchronous processing, and integrating external systems. - Hands-on data engineering experience, including building, deploying, and maintaining production ETL/ELT pipelines. - Strong SQL and data modeling skills, with experience preparing and serving large datasets for analytical workloads. - Demonstrated ability to diagnose and improve performance across the system. - Experience deploying and operating applications and data pipelines in a cloud environment, including CI/CD, automated testing, containerization, logging, monitoring, and production debugging. - Strong product judgment, clear communication, and proactive ownership. ## Nice to Have - Frontend experience building polished, data-intensive interfaces and visualizations. ## Why join us At Brandlight, you’ll build and shape a new category at the intersection of AI, marketing, and commerce. We’re a fast-growing startup led by repeat entrepreneurs, world-class engineers, and marketing leaders, all driven to reinvent how brands are built, discovered, and chosen in the age of AI. ## About Brandlight ## Company Overview - **One-liner**: Brandlight is an AI Visibility Platform that helps Fortune 500 enterprise brands measure, optimize, and grow their presence across all AI-driven search, ads, and agentic commerce channels. - **Entity Type**: Private (Series A, led by Pelion Venture Partners, Feb 2026) - **Headquarters**: New York, United States - **Founded**: 2024 - **Founders**: Imri Marcus (CEO) ## Core Business - **Primary industry**: AI-powered marketing technology (AI Visibility / Generative Engine Optimization) - **Target customers**: B2B Enterprise (Fortune 500 CMOs and marketing teams) - **Mission or purpose**: Help brands navigate the shift to AI-driven discovery and turn fragmented AI signals into measurable, actionable outcomes. ## Products & Services - **[AI Visibility Platform](https://www.brandlight.ai/)**: A SaaS platform that provides a holistic view of how brands appear across all major AI engines (chatbots, search agents, etc.). Includes modules for: - Holistic Visibility Command Center (cross-brand, cross-region) - Query Intent & Citation Analysis - Sentiment Analysis, Mention Frequency, and Direct Bias Score - Server Log Analysis to monitor AI crawlers and agents - Competitive Insights and Publisher Performance Intelligence - Content Optimization and ROI/Budget Optimization - Strategic Partnership Insights and Influencing (identifying sources that shape AI answers) ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total funding – **$47.3M** raised across 4 rounds (Seed rounds and Series A) - **Notable Investors/Partners**: Pelion Venture Partners (led Series A), Cardumen Capital, G20 Ventures. Advisory board includes Tony Weisman (former CMO Dunkin’, CEO Digitas) and David Edelman (Senior HBS Fellow, Fortune50 CMO) - **Growth Signals**: - 170% headcount growth YoY (now 44 employees) - Achieved “millions in ARR” within months of founding from the world’s largest companies - Trusted by “over 100 global brands” (as of mid-2026) - Global footprint: offices in New York, London, Tel Aviv, Madrid; employees across 5 countries ## Competitive Advantages - **First-mover & specialty**: Purpose-built for the emerging AI visibility category, not an SEO bolt-on. - **Enterprise-grade infrastructure**: SOC 2 Type II compliant, multi-region and multi-lingual deployment. - **Real-time data & actionability**: Tracks every AI engine, agent, and crawler; provides direct recommendations and strategic enablement. - **Cross-functional platform**: Serves content, partnerships, brand, technical, and social teams – not just SEO. - **White-glove support**: Hands-on AI strategist enablement, not just a tool. ## Strategic Focus - **Consolidating the new AI channel**: Replacing fragmented point solutions with a unified platform for AI visibility. - **Driving ROI**: Helping enterprises reallocate budget and content efforts toward the highest-impact AI placements. - **Expanding partnerships & content intelligence**: Deeper integration with publishers and agentic commerce. - **Global scaling**: Growing across US, Europe, and Israel, hiring across engineering, AI research, and customer success. ## Why Work Here - **Hypergrowth environment**: “Hyper growth” – the team has grown 170% in a year and the company is scaling rapidly. - **Ownership & impact**: High trust, high expectations; employees are expected to act like owners and solve real problems without playbooks. - **Work model**: Hybrid – offices in New York, London, Tel Aviv, Madrid. - **Culture**: Described as “Humble. Hungry. Helpful.” Fast-moving, collaborative. - **Perks**: Flexible PTO, fully stocked kitchen, dog-friendly (dog lovers welcome). - **Engineering & AI culture**: Cutting-edge data challenges around AI inference, crawler analysis, and NLP; “rocket ship” startup with a “generational” market opportunity. - **Open roles** (as of mid-2026): Senior Full Stack Engineer, Applied AI Researcher, AI Strategist, Senior Product Manager, Enterprise Sales Account Executive, Senior Customer Success, Senior Data Engineer, and more. ## Sources 1. [brandlight.ai](https://www.brandlight.ai/) 2. [brandlight.ai/careers](https://www.brandlight.ai/careers) 3. [brandlight.ai/about](https://www.brandlight.ai/about) 4. [linkedin.com/company/brandlightai](https://www.linkedin.com/company/brandlightai) 5. [jobs.ashbyhq.com/brandlight](https://jobs.ashbyhq.com/brandlight) ## Other roles at Brandlight - [GTM Associate and Chief of Staff](https://feeny.ai/job/gtm-associate-and-chief-of-staff-brandlight-portland-3v5f4je99xz6) — Portland, ME - [Senior Product Designer](https://feeny.ai/job/senior-product-designer-brandlight-tel-aviv-pp0jw46c4cwt) — Tel Aviv, Israel - [Content Lead](https://feeny.ai/job/content-lead-brandlight-tel-aviv-d7tq1eadb2w5) — Tel Aviv, Israel - [Senior Applied AI Engineer](https://feeny.ai/job/senior-applied-ai-engineer-brandlight-tel-aviv-dqd5df2qcd89) — Tel Aviv, Israel - [Senior Data Analyst](https://feeny.ai/job/senior-data-analyst-brandlight-tel-aviv-xve7395h6f2w) — Tel Aviv, Israel - [Senior Enterprise Account Lead (Senior Customer Success)](https://feeny.ai/job/senior-enterprise-account-lead-senior-customer-success-brandlight-new-york-1adg530m9rmx) — New York, NY - [Senior AI Product Manager (Builder)](https://feeny.ai/job/senior-ai-product-manager-builder-brandlight-tel-aviv-1hw3htspc8ag) — Tel Aviv, Israel - [Enterprise Sales Account Executive](https://feeny.ai/job/enterprise-sales-account-executive-brandlight-new-york-57s6reh0nr52) — New York, NY - [AI Strategist](https://feeny.ai/job/ai-strategist-brandlight-new-york-b6wnx19bs0cr) — New York, NY - [Principal Engineer](https://feeny.ai/job/principal-engineer-motorway-london-t4egc687fcwx) — London, United Kingdom