---
title: 'Principal Engineer at Terrific'
canonical: 'https://feeny.ai/job/principal-engineer-terrific-ramat-gan-a437adprgwyf'
type: 'job'
last_seen: '2026-09-08'
---

# Principal Engineer at Terrific

- **Company:** Terrific
- **Location:** Ramat Gan, Israel
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-04-21
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/terrific-innovation/c0b26eb7-2423-4e2b-a8b8-89c4f6313636

## Job description

See something that should exist? Build it. See a better way? Do it. At Terrific, every role directly impacts how we grow from product to revenue to customer experience. We’re building the next generation of social commerce through live shopping powered by real-time data and AI. And we believe customer data should belong to the brands who earn it — not third-party platforms.

Principal Engineer Terrific • Tel Aviv, Israel • Full-time, On-site/Hybrid

## About Terrific

Terrific Live is a social commerce platform that helps retailers and eCommerce brands grow revenue through live, interactive, social-native shopping experiences on their own websites. Our platform connects audiences and shop presenters in real time — streaming to global brands, retailers, and media groups across Latin America, Europe, and Israel — and turns live moments into measurable sales. We’re hiring a Principal Engineer to set the technical direction of the platform, raise the engineering bar, and help us scale a 24/7, high-availability, AI-powered product to the next order of magnitude.

## The Role

The Principal Engineer is our most senior individual contributor - a force-multiplier across the entire engineering organization. You’ll own architecture and technical strategy for Terrific’s platform end-to-end: real-time live video commerce, AI/ML-driven personalization, commerce integrations, data infrastructure, and everything in between. You’ll stay deeply hands-on — writing code, reviewing designs, and shipping critical systems — while also shaping how the team builds: standards, patterns, performance, and reliability. You’ll partner closely with the R&D managers, Product manager, and Design on the hardest, highest-leverage problems.

## What You’ll Do

Technical Leadership Own the end-to-end architecture of the Terrific platform across backend, frontend, data, AI,  and real-time systems. Drive engineering standards - code quality, testing, observability, security, and operational excellence - and raise the bar across the team. Mentor engineers; grow the technical depth of the organization. Design and implement new services and features end-to-end, from database to UI, with high performance and responsiveness. Build rapid prototype features A to Z. Tackle the highest-risk, highest-impact problems personally - live video reliability, real-time engagement, commerce integrations, and AI-powered experiences. Evolve our stack thoughtfully: React, Angular, Node.js, TypeScript, GCP, Firebase, Firestore, Cloud Functions, BigQuery, and Pub/Sub. Architect for global, 24/7 live operation — uptime, latency, cost, and graceful degradation during peak live events. Build for B2B2C scale: systems that serve enterprise customers (brands, retailers, broadcasters) and their consumer audiences across multiple regions and languages. Partner with Product and Data on experimentation infrastructure so every meaningful change can be A/B tested and measured. Partner with Product and Design from concept through launch, taking full ownership in a fast-paced, collaborative environment. Represent engineering with strategic customers and partners on deep technical topics; translate customer reality into architectural decisions. Make the whole team better - through design reviews, technical writing, mentorship, and hiring.

## What We’re Looking For

10+ years of hands-on software engineering experience, with a track record of leading at staff/principal level at high-scale products(!). Expert-level Node.js and TypeScript; strong frontend experience in React and/or Angular (both a significant plus). Deep experience designing and operating distributed, real-time systems in production, 24/7, under load. Strong data engineering instincts: SQL/NoSQL, event-driven architectures, and analytical stores (BigQuery or equivalent). Hands-on experience building or shipping AI/ML-powered features in production - personalization, recommendations, search, or generative AI. Experience on GCP (Firebase, Cloud Functions, Firestore, Realtime Database, Pub/Sub) is a strong advantage. Experience with commerce platforms such as Shopify or WooCommerce, and/or live video/streaming infrastructure, is a plus. Excellent judgment on trade-offs between scope, speed, performance, and UX; strong product intuition. Clear, calm communicator: writes well, pushes back thoughtfully, and makes the people around them more effective.

## Why Terrific

Principal-level ownership of the platform that defines live, shoppable media. Real, global scale — top brands, retailers, and broadcasters, running 24/7 across LatAm, Europe, and Israel. A modern stack (Node.js, TypeScript, React, Angular, GCP, Firebase, BigQuery, Pub/Sub) with the autonomy to evolve it. A tight, senior team where product, design, data, and engineering ship together

Required: Deep experience in at least one of Terrific’s three commercial pillars — eCommerce, Marketing, or Media — and enough fluency across the other two to contribute credibly from day 1. Terrific operates as a global company, and English is our primary business language. As such, all roles require fluency in written and spoken English.

Be part of the change that’s quietly reshaping how people discover and buy online. Passionate about social media and e-commerce? Come build what’s next at Terrific.

Please note: We review every application carefully. While we may not be able to respond to everyone, we will reach out to candidates whose experience aligns with what we’re building.

## About Terrific

## Company Overview
- **One-liner**: Terrific provides an AI-powered white-label live shopping platform that enables e-commerce brands and retailers to host interactive shoppable video events, turning passive scrolling into direct revenue.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: Tel Aviv, Israel
- **Founded**: 2021 [builtin.com](https://builtin.com/company/terrific-innovation-ltd)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Social commerce / live shopping platform (Embedded Software Products) [linkedin.com](https://linkedin.com/company/terrificapp)
- **Target customers**: B2B – e-commerce brands and retailers across fashion, beauty, electronics, and media sectors [terrificlive.com](https://www.terrificlive.com/careers)
- **Mission/purpose**: “We help brands take back control” – enabling brands to own customer data and direct relationships without relying on social platforms [linkedin.com](https://linkedin.com/company/terrificapp)

## Products & Services
- **Live Shopping Platform**: A white-label, AI-driven solution for hosting interactive live video shopping events, including shoppable videos, intelligent carousels, and real-time analytics. Type: SaaS [bloomberg.com](https://www.bloomberg.com/profile/company/2294322D:IT)
- **Shoppable Media Tools**: Tools that embed shoppable content directly into brand websites or apps, with gamified experiences and AI-driven personalization to increase conversion rates [linkedin.com](https://linkedin.com/company/terrificapp)

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Total Funding – Seed round (July 2023) led by Arieli Group (1 investor) [linkedin.com](https://linkedin.com/company/terrificapp)
- **Notable Investors/Partners**: Arieli Group (lead investor) [linkedin.com](https://linkedin.com/company/terrificapp)
- **Growth Signals**: 32 employees (+13.5% YoY); 33 active job postings; workforce distributed across 8 countries; quarterly job postings up +135.7% [linkedin.com](https://linkedin.com/company/terrificapp)

## Competitive Advantages
- **White-label ownership**: Brands retain full customer data and brand identity, unlike selling through third‑party social platforms.
- **AI-driven personalization**: Real‑time analytics and gamification turn passive viewers into active buyers.
- **End-to-end experience**: The platform owns the entire customer journey from discovery to conversion, all within the brand’s own ecosystem [linkedin.com](https://linkedin.com/company/terrificapp)

## Strategic Focus
- **Current priorities**: Expanding PLG commercial (SaaS + Shopify) and media sales; scaling engineering and data teams; entering new geographies (LatAm, EMEA) [lever.co](https://jobs.lever.co/terrific-innovation)
- **Direction**: Deepening AI capabilities (e.g., “AI Commerce Engine”) and rapid prototyping for CEO projects [linkedin.com](https://linkedin.com/company/terrificapp)

## Why Work Here
- **Culture highlights**: “Make a Meaningful Impact” – contributions directly affect company and clients; “Work Your Way” – remote‑friendly, flexible hours, focus on outcomes; “Creative Freedom” – experimentation encouraged [terrificlive.com](https://www.terrificlive.com/careers)
- **Remote/hybrid policy**: Hybrid in Tel Aviv (Ramat Gan), remote for roles in the US, LatAm, and Europe [lever.co](https://jobs.lever.co/terrific-innovation)
- **Notable perks**: Fast‑growing startup with career growth opportunities; passionate, collaborative team; open communication and timely feedback during hiring [terrificlive.com](https://www.terrificlive.com/careers)

## Sources
1. [terrificlive.com](https://www.terrificlive.com/careers)
2. [lever.co](https://jobs.lever.co/terrific-innovation)
3. [builtin.com](https://builtin.com/company/terrific-innovation-ltd)
4. [linkedin.com](https://linkedin.com/company/terrificapp)
5. [bloomberg.com](https://www.bloomberg.com/profile/company/2294322D:IT)

## Other roles at Terrific

- [Commerce Integrations Lead / Sales Engineer](https://feeny.ai/job/commerce-integrations-lead-sales-engineer-terrific-mexico-city-0ekxckv3y2b8) — Mexico City, Mexico
- [Sales Executive - LatAm](https://feeny.ai/job/sales-executive-latam-terrific-sao-paulo-jqcx56end8hs) — São Paulo, Brazil
- [Sales Executive - US (Remote)](https://feeny.ai/job/sales-executive-us-remote-terrific-united-states-3nf4hdb1ysyv) — United States
- [Senior Enterprise Success Manager](https://feeny.ai/job/senior-enterprise-success-manager-terrific-paris-6wt8pnrd4v1a) — Paris, France
- [Real Estate Creative Lead](https://feeny.ai/job/real-estate-creative-lead-terrific-tel-aviv-1ef4s2f4gj3j) — Tel Aviv, Israel
- [Principal Engineer (LATAM)](https://feeny.ai/job/principal-engineer-latam-terrific-buenos-aires-4g7v552w7pvm) — Buenos Aires, Argentina
- [E-Commerce, PLG Commercial (SaaS + Shopify)](https://feeny.ai/job/e-commerce-plg-commercial-saas-shopify-terrific-miami-3pjvyyv0yt12) — Miami, FL
- [Media Sales Specialist](https://feeny.ai/job/media-sales-specialist-terrific-nevada-e0gsx4mdvhtm) — Nevada
- [Join Terrific - Builders Welcome](https://feeny.ai/job/join-terrific-builders-welcome-terrific-q7s0r3fhyka0)
- [Principal Engineer](https://feeny.ai/job/principal-engineer-raft-company-website-fort-hood-p1dh490tqyf9) — Fort Hood, TX