---
title: 'Principal, Field Excellence at Miro'
canonical: 'https://feeny.ai/job/principal-field-excellence-miro-amsterdam-css4wjfr9dy0'
type: 'job'
last_seen: '2026-09-07'
---

# Principal, Field Excellence at Miro

- **Company:** Miro
- **Location:** Amsterdam, Netherlands / London, United Kingdom
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-07
- **Apply:** https://miro.com/careers/vacancy/8736729002?gh_jid=8736729002

## Job description

## About the Team

Miro’s GTM Enablement Team exists to make our go-to-market teams measurably better at their jobs. Our work covers onboarding, skill development, manager coaching, certification, and the AI tooling that increasingly powers all of it.

## About the Role

As Principal, Field Excellence you will be the standard-bearer for how Miro creates, converts, and closes pipeline globally. You'll clarify the standards -- what’s required for pipeline generation, what good discovery sounds like, what qualification rigor means at each stage, what a deal has to demonstrate before it advances -- and then build the systems that make those standards real in the field. This is a global role covering every Sales segment and region.

This is an individual contributor role reporting to the Head of GTM Enablement, working directly with regional Sales VPs and the CRO.

## What you’ll do

- Own Miro’s Sales Excellence program, helping reps run Miro's sales methodology end to end, including pipeline generation, creating problem statements, value articulation, running executive-level meetings, and accomplishing stage exit criteria to standard
- Be the resident expert in MEDDPICC and Command of the Message, consistently driving adoption through our field teams
- Codify what top performers actually do, using call data, win/loss analysis, and field observation, then turn it into standards the rest of the organization can execute, up-leveling the selling skills of every Miro seller
- Define the behavioral rubrics and scoring criteria used by Miro's AI call-scoring and coaching-signal systems
- Partner with regional Sales leaders to embed coaching and inspection of critical sales skills into team cadences
- Prove impact through measurable changes in rep behavior, methodology adherence, pipeline generation, sales velocity, and win rates

## What you’ll need

- 8+ years selling experience and 3+ years sales management experience
- A record of driving adoption at a regional or global scale - owning a program/initiative, driving a behavioral change, and reinforcing adoption
- Comfort working directly in call data, win/loss, and pipeline analytics
- Clear understanding of key performance metrics for GTM orgs
- Deep working knowledge of at least one enterprise sales methodology (MEDDPICC or Command of the Message)
- Fluency with AI and experience using it to make sales teams more efficient and effective
- The ability to influence and partner with senior Sales leaders to drive pipeline and closed-won revenue
- Strong facilitation skills in front of experienced sellers and managers.

## What's in it for you

We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our [Global Miro benefits board.](https://miro.com/app/board/uXjVG8Fi8Yc=/?moveToWidget=3458764661021134968&cot=10)

## #LI-ED1

## About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro:

- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its [Recruitment Privacy Policy](https://miro.com/legal/recruitment-privacy-policy/) found [here](https://miro.com/legal/recruitment-privacy-policy/).

## About Miro

## Company Overview
- **One-liner**: Miro is the AI-powered visual collaboration workspace where distributed teams dream, design, and build the future together.
- **Entity Type**: Private (venture-backed; Series C)
- **Headquarters**: San Francisco, California, USA (with a secondary global hub in Amsterdam, Netherlands)
- **Founded**: 2011
- **Founders**: Andrey Khusid (current CEO and co-founder)

## Core Business
- Primary industry/industries: Visual collaboration software, innovation management, product development tools, AI-driven workspace.
- Target customers: B2B – from small teams to large enterprises (over 250,000 organizations including Salesforce, ASOS, Deloitte, WPP, Cisco).
- Mission or purpose statement: "Empower teams to create the next big thing" ([miro.com/about](https://miro.com/about/)).

## Products & Services
- **[Miro Innovation Workspace]**: The core SaaS product – an infinite canvas for brainstorming, diagramming, strategic planning, design sprints, and agile workflows. Supports real-time co-creation and AI enhancements.
- **[Miro Assist]**: AI capabilities embedded in the workspace (e.g., smart diagramming, summarization, idea generation) to accelerate innovation.
- **[Integrations & API]**: Connects with popular tools like Jira, Confluence, Microsoft Teams, Slack, and Google Workspace; also offers a developer API for custom extensions.

## Market Standing
- **Valuation/Market Cap**: $17.5 billion (valuation after Series C in 2022; not updated since) ([miro.com/careers/our-story](https://miro.com/careers/our-story/)).
- **Key Metric**: Over 100 million users worldwide and more than 250,000 paying organizations (as of 2025) ([miro.com/about](https://miro.com/about/)).
- **Notable Investors/Partners**: Accel (led $25M Series A), $400M Series C round (lead undisclosed); partners include Atlassian, Google, Microsoft.
- **Growth Signals**: Rated #1 on G2 for visual collaboration; named one of Fast Company's "Most Innovative Companies" in 2022; launched AI-powered Innovation Workspace in 2025; grew from 50M to 100M users in ~2 years.

## Competitive Advantages
- **First-mover in visual collaboration**: Dominant player in digital whiteboarding with a massive user base and network effects.
- **AI-first evolution**: Deep integration of AI (Miro Assist) directly into the workspace, differentiating from traditional whiteboarding tools.
- **Enterprise trust**: Trusted by a quarter-million organizations, including Fortune 500 companies, with strong security and compliance features.
- **Open platform**: Rich API and pre-built integrations create high switching costs and extensibility.

## Strategic Focus
- **AI-native innovation**: Doubling down on AI to become the "AI Innovation Workspace" that brings teams and AI together to plan, co-create, and build faster.
- **Global expansion**: Growing hubs in 13 locations across 9 countries (including Austin, Tokyo, Singapore, Yerevan) to capture talent and markets.
- **Product-led growth**: Continuing to drive adoption through freemium model and user-generated virality.

## Why Work Here
- **Culture & values**: Emphasizes Curiosity, Drive, Resilience, Empathy, Cognitive Agility, and Accountability ("Miro Mindset"). Strong commitment to diversity and inclusion with over 100 nationalities represented and active Employee Resource Groups (ERGs) ([miro.com/careers](https://miro.com/careers/)).
- **Work model**: Hybrid "Miro Together" approach – hub-centric with a flexible mix of in-person and remote co-creation. Teams are distributed across 13 hubs globally.
- **Benefits**: Equity, wellbeing benefit, work-from-home equipment allowance, annual Learning & Development stipend, and bi-annual performance reviews focused on growth ([miro.com/careers](https://miro.com/careers/)).
- **Engineering culture**: Engineers work on front-end, back-end, core product, QA, data, and API – tackling business-critical tools at scale. The company has a global Career Map for transparent career progression.
- **Learning opportunities**: Associate Product Management (APM) program and graduate opportunities for Product Designers and Software Engineers launched in 2024.

## Sources
1. [miro.com/about](https://miro.com/about/)
2. [miro.com/careers](https://miro.com/careers/)
3. [miro.com/careers/our-story](https://miro.com/careers/our-story/)
4. [miro.com/careers/open-positions](https://miro.com/careers/open-positions/)
5. [miro.com/careers/people](https://miro.com/careers/people/)

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